Hua Voice Online boldly explore the road of news website Marketization

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If, 10 years ago, the new media is just a spark, then, the current industry has become prairie. China is experiencing an unprecedented new media revolution. New media not only to transcend time and space, interactive sharing of the Super gene, subversion of our habits and thinking, but also rapid rise to new industries. Wired magazine defines the new media as "the spread of all people to all." "It is everywhere and indulging in expression, changing the order of the media."

In Korea Seoul Samsung Multimedia Center Browse Hua Voice online home

System butterfly change, eight years to cast a sword

Coping with the change of the Bureau, all over the media groups have bright sword new media. Hunan daily newspaper Group also can not restrain the passion in the heart, welcome forward to go, and dances. In 2001, founded the Hunan online news website, began a new media attempt.

In April 2006, Hunan daily newspaper group of 4 total 18 resolutions supporting Hunan online development. decided to implement a corporate operation, take the system, the mechanism innovation to absorb the talented person, stimulates the creation, takes the outstanding talented person troop as the foundation, realizes the content innovation and the marketing innovation, forms the sustainable profit pattern which is supported by the Chinese sound brand, strives for the establishment in 2-3 years the new media group, then realizes the listing financing ideal, Boldly explore the provincial party newspaper website Marketing path.

Market operation is to stop blood weaning, close to the market, meet the challenge, participate in competition, low-cost expansion. This stems from the survival instinct and development responsibility of the crisis, the release of Hunan online creativity, that year, the establishment of a complete performance appraisal machine, job cadres, income energy low. The person who can, the flat let, the mediocre.

"Not only selling advertising, selling content, content appreciation and marketing media, but also using marketing power and market share to measure our industrial practice," from the news information providers to the integrated information service provider of the transformation of the difficult journey.

Once the market system is established, Hunan is eager to test the water market. June 2006, founded in Beijing, an online news aggregation website of China, as the bridgehead of its national and global strategy, this is the first in the national counterparts. Soon after, and with the way of operating stock exchange, for its "Hua Sound" magazine raised millions of of the start-up funds.

With the excellent system innovation and the favor of capital market, Hunan Online also introduced a group of experts in media operation, marketing and technology with an annual salary of hundreds of thousands of yuan. Join the actual combat experience of talent, experience vision, integration ability has greatly promoted and promoted technological innovation, content innovation and marketing innovation. Market-oriented results began to retired.

2008, Hua Voice online and Hunan online integration, renamed to the Hua Voice online, take the "colorful, sound first", "spread the Chinese voice" meaning. To Hunan as the base, Beijing for the operation of the center, in Helsinki set up a European office to do strong as the goal, the overall speed-increasing market-oriented strategy. 2009, by "The Network interaction" and "the network Fusion", the company's China Voice online, the Tri-Xiang Metropolis newspaper and Hunan's largest outdoor media companies daily communication network integration, the construction of a coverage of newspapers, networks, magazines, mobile phones, video and outdoor advertising, such as a full media information service platform.

Through the marketing of actual combat, Hua voice online tempered a strong political, business fine, style is, understand the marketing team, the initial formation of the cause of the development of the "Spartan Square." In the content innovation aspect, the Hua sound on-line together with its China Sound Forum, the Hua Sound Elite blog, the Hua Sound entertainment and so on several big plates in the propaganda Hunan, the marketing Hunan aspect has played the important role, each year has in the industry to shout the report plan, each year because of the content outstanding and the award In the area of marketing innovation, the whole media marketing of China Sound Online is expanding, signing more and more listed companies and growing enterprises. Hua Voice Online also use the world financial crisis to open up overseas market cost less opportunity to enter the European market, a number of European enterprises in China marketing solutions provider. For three consecutive years, the revenue and earnings of the China Sound online have grown at double-digit rates. In the field of technological innovation, the New Media Technology Research Institute launched a series of industry-leading technology products, effectively safeguarding the content development and marketing needs.

As the only company with "High-tech Enterprise" qualification of the network media, the development of China Sound online has been widely concerned. More than once, investors are willing to invest millions of dollars to buy the registered trademarks and English domain names (www.voc.com.cn) of the Chinese voice online. Hua Voice online also won the 2006 Annual Innovation Media Awards, 2007, the most investment value of the site, 2008, the top ten Chinese newspaper website, 2008 China Internet portal site Ten brands, 2008 Google search ten Chinese community. This year also won the National local Web site innovation and development of Outstanding Brand Award, and was elected as the National Network Communications Alliance Council rotating president.

Looking back on the eight-year growth trajectory of the Chinese voice online, the system innovation is like a red line, which causes the content innovation, the technology innovation, the marketing innovation, the talented person innovation and so on one pearl, plays the valuable necklace. Witnessed the Hua voice online from small to large, the whole media marketing business from scratch, a step-by-step docking Capital market process. The system is clever because of the sound of Hua, Huachen is beautiful because of the system. 8 years ago, alone, nowadays, the banner is soaring.

Consolidate positions and make real influence

Who has the market operation ability, who can occupy the initiative in the competition. Most of the news sites because of insufficient input, no market competition awareness, cannot go out of the content of the Clipboard model, not to mention influence. Hua Voice online to "marketing power to determine the dissemination of power, the ability to determine the impact of communication" as the standard, the project management system into the position of construction, will be divided into dozens of indicators of transmission, special dedicated, regular feedback to improve the review, timely rewards and punishments. The Content Management committee directly under the Board of Directors is responsible for editing policy, public opinion orientation, platform planning, information security, daily topic selection and emergency disposal, comprehensively monitoring and directing the traffic changes of news, video, forum and blog, and doing the actual propagation effect. Only own strong, can do real influence, play the guiding power, assume the social responsibility of new media is not empty talk.

As a news portal in Hunan Province, the best way to think about the Internet is how to use the right words and enlarge the influence. As the vanguard of Hunan daily newspaper Group's full media strategy, Hua Voice online has been strengthening the position of selves to grasp the height of the building. From the beginning of creation, Hua Voice online will not stay in the parent newspaper network version of the state, but the content construction in the new media industry chain core position, has been conducting online public opinion and strengthening the impact of exploration, the initiative to play the "impact of Hunan" and "Hunan Impact" two window role.

"Influence Hunan" is the compulsory of the Hua Voice on-line. The "Complaints through Train" section of the China Voice online, has received more than 60,000 complaints from netizens over the past five years, and has basically done everything with echoes, pieces of items have been landed, and won the trust of netizens. Third-party data show that more than 70% of the world's Internet users through the Chinese voice online or through other websites to forward the news of the Chinese-voice of China, Hunan, indicating that the Chinese online has become netizens know the first window of Hunan. Aggregated "Hunan daily" of the party newspaper authority, "Three Xiang Metropolis newspaper" depth and interest, mobile phone group of convenient and timely, Hua sound online to achieve different levels, different expression of content products on the network platform through integration, the achievement of the new height of Hunan news website.

Based on the "influence of Hunan", the Hua voice online has already begun to expand the "Hunan influence" so as to affect China, the world's proposed layout. From the Chinese sound volunteers "fish fillet" student to visit the war veterans, from the user supervision "the first Test" civil servants to Wenchuan Big earthquake news release, from the analysis of official image Design "thousand-like show" to the planning "cartoon mayor" to promote the country music festival, the original news of China's online blockbuster many times. January 2008, Hua Voice online launch of the "Smile Melting snow" topic, within days tens of thousands of users upload their own photos. In front of the disaster, the smile overcame the loneliness, the warm warmth melted the ice and snow mercilessly. Then launched the "Prime Minister's entrustment, Hunan's role," the topic, triggered more than 80 media at home and abroad, hundreds of reports, led overseas Chinese actively donated relief. "Serve" was written to become 2008 of Hunan Anti-ice spirit, by the competent departments of highly appraised. In Pingjiang South China Tiger video incident, 7 investigation reports pointed to the truth of the incident, 5 days will be fake tiger back to the original. Hua Voice online is through specialization, normalization, branding exploration, will be "Hunan influence" to do real.

With more than 2 million registered number of the Hua Sound Forum, with more than 500 moderators, netizens in more than 70 countries and regions, has become a collection of entertainment, life, information, friends, interaction in one, become a good atmosphere and high popularity of the large Chinese community. Netizens are here to deliver love, travel together, show talent, pay attention to people's livelihood. Users of the material, by the editors to verify and report the interactive rescue story often staged, to become the traditional highlight of the Hua Voice Forum.

Hua Voice Online Blog to expand the tourism base settled in South Korea

Hua Voice Online Elite blog platform, is China's real-name real-Name blog initiator and leader, its operating norms management methods have been the central leadership of the affirmation and praise. It uses the website application, the expert recommendation or the individual application after the audit opens the mode, existing more than 30,000 registered blogs. Through the Elite blog, Li Guozhong appeal and under the support of netizens to successfully treat the Miao Girls small Winter incense, Hu Weimin Doctors for several years, such as the spread of medical science knowledge, the NPC representative Shang try to use the blog to promote the work of the NPC, Elite Blog gradually become a social responsibility and mutual love and friendship network home

At the First China Blog Development Summit, Hua Voice Online United 15 well-known BSP joint issued a stick to the right political direction and public opinion, promote social ethics and the Chinese nation's outstanding traditional virtues, the dissemination of advanced culture, shape a better soul, promote the healthy spirit of the community, build a harmonious blog Community environment Initiative, "People's Daily" A special report on this. 2006, the China Voice Online elite blog by the Hunan province journalists as a good news (network) First prize, this in the domestic press is still the initial. China Internet Association and the "People's Daily" selected "Social Responsibility Blog" 20 people, Hua Voice online Elite Blog occupies 4 seats. In 2009, the First China blog Competition event, the four bloggers recommended by China's top ten blogs.

On the basis of the construction of the public opinion, we can clearly understand the dialectical relationship between marketization and influence, intuitively appreciate the benign transformation of economic and social benefits, and feel the perfect combination of the system power and the effect of communication. Because the Chinese voice online is competitive, creative mechanism to network, newspapers, magazines, video and mobile news of the whole media industry chain to serve the content innovation, public opinion guidance, position building and information security, there is no lack of input, everyone selves, through the interaction of news and forum, mainstream and grassroots interaction, The interaction between the press and the Internet, the interaction between online and offline, has opened up a new space for the pluralistic cooperation between the new media and the traditional media, and has formed the corporate culture of responsibility, innovation, actual combat and actual effect. Hua Voice Online has become the largest traffic, international third party ranked the top provincial news site

Long shoulder to wait for tomorrow

In order to strengthen the key news website and enhance the ability of public opinion guidance, the central government decides to establish and perfect the key news website system which adapts to the law of Internet development, and take the road of development and innovation. On the list of newly-identified national key news sites, the China Voice Online is the only representative of the central region.

Not long ago, Hunan province Governor Zhou in the investigation of the provincial cultural industry, said the "Hua voice online in the mode of communication and profit model innovation, for our province to develop new media to create experience." "At the same time to China Voice online to" seize the commanding heights of new media development.

The pilot work of transforming the key news websites into enterprises is a work of a political, wide-ranging and complex operation with pioneering and exemplary functions. Compared with other local news sites, although the company has been operating for a long time, with a certain market competitiveness, the initial formation of the whole media marketing pattern, but with the "scientific development concept as a guide, innovative content, innovative methods, innovative means, and constantly improve the guidance of public opinion of the authority, credibility and influence," compared to the requirements, There is no small distance, heavy responsibilities. In the future, around the transformation of the listing, the consolidation of positions and strengthen the integrated information service positioning, Hua Voice online will focus on the following aspects of the work:

First, under the leadership of the newspaper group, according to the timetable and road map of restructuring, do a good job of the listing of the pilot's supporting preparations.

Second, strengthen the whole media marketing business. Continuously integrate news information network resources, increase the development of government agencies and enterprise users, increase the number of individual customer signing, so that the 10 million-level revenue business continued rapid expansion.

Third, to build a group of Chinese voice mobile phone. Integration of the existing Hunan daily mobile phone newspaper, three-Xiang mobile phone, Hua Voice mobile newspaper, text extract mobile phone and public health report mobile phone. Embrace the 3G era, tracking follow-up text, images, audio and video, community services, telecom value-added and other media-wide interactive functions, rapid expansion of strength, enhance the ability to guide the network of public opinion.

Four, the construction outdoor whole media broadcast platform. To read bulletin to the party newspaper for led transformation, phased in the 14 counties throughout Hunan province, more than 3,000 pieces of newspaper read Bulletin transformed into a "computer screen, mobile screen, outdoor screen" three-screen integrated media outdoor news broadcast platform and communication platform.

V. Reserve talents in advance. Improve the evaluation and incentive mechanism, improve the introduction of special talent mechanism, to train a political, understand the news, understand marketing, understand the technology of the compound talent team, serving the position construction, marketing and technological innovation.

To midstream currents, waves suppress feizhou. 80 years ago, Hang Wai's Huxiang Spirit has led China forward, 80 years after the pioneers of the Hua Voice online will boldly explore the development of news website. The road grew wider and more fragrant. We have to wait for the tomorrow, the Ming Dynasty flowers spring.