Huang Zumin: SEO How to analyze competitors

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For Seoer, the first step is to analyze competitors, as well as the upcoming blog type, timely selection of blog title keyword, for a site, analysis of competitors are required to do the project, including the competitor's keyword density, keyword layout, site structure, The site's H1 tags for keyword optimization, as well as the domain name registration age of the site, and so on, there is a process, each site for optimization keywords have a relative to SEO optimization optimization of the main factor. Often seoer asked, what is the core of search engine optimization? In fact, the main reason is the chain plus content.　　There is the user experience plus outside the chain, or the site's internal chain optimization, and so on, these key impression keyword ranking factors are attached importance to. High-weight links can quickly improve their PR, but the excessive optimization will be the search engine that is cheating to be dropped right, serious words will be plucked (by K, the site of the direct Qing 0) for the right to drop or be k, the best way to make up is to start from scratch, daily continue to hair outside the chain, About whether the chain can bring the main role of the need for anchor text for the optimization of the page target keyword. Recently many seoer take the initiative to use links to enhance the weight of the site, so as to enhance the ranking of keywords, your homepage ranked high, then you release the long tail word ranking will also be promoted. The most obvious case is classified information site, such as 58 with the city, net and other high weight sites. For the link to change the way you can go to the relevant site Friendship link Exchange Platform interchange, the exchange of high-quality links must be relevant, do SEO must find about search engine optimization, network marketing this block of links.

On the choice of words, we must choose to optimize their own, or to determine the main keyword optimization, seo this keyword in the search engine contains more than 60 million, the first page appears high weight classification information, forum, Baidu Encyclopedia, Baidu News source, such as the weight of very high platform, So relatively is very difficult to optimize, for a new station is to need a certain investment, with time in the executive power to control. If it is a general site can choose local +seo this word to optimize, like Beijing SEO Baidu included number is 27 million, Google's included number is 39 million, keyword Baidu home number is 9/10,intitle Beijing SEO is 110,000 so, Then there are almost 11 of the Seoer title appeared in the word, the first number of the chain is 694, Baidu included is 229, the domain name registration time of March 3, 2011, PR value for 2,alexa ranked 170,000, Beijing SEO homepage density of 3.1%. Then if you want to go beyond the need for the number of external chain and Baidu included to go beyond. If your domain name when the old domain name like 02 ago, optimization up is possible. As you can see from the diagram, the number of home pages pointing to the outside chain is far below the number pointing to the inner page.

For SEO optimization, if you do a mall site, must be around the user Experience SEO optimization, should not avoid the user experience in order to optimize. Then for the internal link optimization, first-Class classification page optimization, two-level classification page optimization, and so on, have a link back and forth. The internal link optimization mainly includes the classification page, related articles, breadcrumbs navigation and so on all need to carry on the reasonable point. Nofollow unnecessary links to reduce unnecessary weight loss. Content of a number of sites as far as possible to add sitemap, 404 pages, not only can enhance the weight of the page, but also to enhance the user experience, reduce the loss of IP.

Relative to the site optimization, seoer only from the details of optimization, in order to achieve a professional and SEO technology, the search engine's opponents analysis must be a thorough analysis of what the opponent is optimized, optimization of the word spent how long, the release of the chain platform and so multi-directional analysis.

Author information: Huang Zumin, want to see the author more articles, Baidu Search: (Huang Zumin) or visit my blog to see more network promotion methods, this article original address http://www.huangzumin.com/, if you have any questions or opinions, communicate with! About the website Operation QQ Group: 165914268, Welcome to join!