Huawei contracts 51.com image carrier to get involved in SNS sound rush

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"Huawei is involved in SNS business, it is not possible?" In the face of the reporter's inquiries, many people in the Internet industry uniform face surprised.

The wind Yu Qingping the end of the road.

February 3, the well-known Internet community website 51.com Marketing Director Long Zhenwei to our correspondent confirmed that 51.com has with well-known communications equipment provider Huawei signed a cooperation agreement, the latter will become its network equipment as a whole program service provider. It is reported that the 51.com investment in this cooperation will be more than billion.

Huawei's huge partnership with Internet social networking sites, a telecoms-system device maker, has left the industry with speculation that Huawei will be involved in SNS operations.

"This cooperation, Huawei is currently only the provision of equipment as a whole solution." "Similar to Huawei's tight-lipped, 51.com is cautious in interviews," he said.

But the Huawei layout SNS business may not be groundless. February 4, the reporter learned from reliable sources, the original myspace.cn operations director Juan Wenbo has recently officially joined Huawei, responsible for the Huawei Community business planning and operation.

"Although as a traditional system equipment business, but in the face of the increasingly clear trend of triple-net convergence, Huawei has been trying to have a new role in the Internet business area." February 4, Eric Consulting analyst Dingley believes that cutting into SNS may be the breakthrough for Huawei to enter the mobile internet.

More industry insiders believe that as a system equipment operators directly involved in the Internet content is not likely to operate. And people close to Huawei said Huawei's community business is only for the company's internal exchange sites, not in the face of the market business. February 4, the reporter contacted Juan Wenbo, but its refusal to comment on this.

"The crux of the matter is whether the equipment business to do SNS, or operators to do SNS?" A longtime researcher on Huawei believes Huawei's involvement in SNS content is unlikely, "as a system-equipment provider with the closest co-operation with operators, Huawei is more responsive to the SNS strategy of its operators and provides targeted system device solutions".

The SNS action of the operator

For the wireless Internet domain SNS, since last year, the operator has been a frequent movement.

September 2008, China Mobile's first Internet social networking site, "139 communities" quietly online. Less than one months later, China Unicom launched a SNS social networking site for young people's brand "new Power".

"Mobile internet will become the future trend of industry, but the voice business of operators is still the main source of revenue." "Dingley analysis.

According to China Mobile's 2007 annual report, China Mobile voice business revenue accounted for 75% of total revenue, value-added services accounted for only 25%. By contrast, China Telecom, as a fixed-line operator, has accounted for 38% of its total earnings.

"With the advent of the 3G era, vigorously develop the voice and other data services, has become the mobile operators coveted the next profit growth point." "In Dingley's view, SNS social networking site business is the basis of mobile internet operator layout."

The use of SNS layout, mobile Internet games, instant messaging and other applications can be a good graft. "Operators in addition to the" channel "function of the technical advantages, its user information is the most real and effective control. and the user information resource is the core of SNS business. "3G Portal Market director Cao Ming that.

People in mobile phone numbers, for example, store more friends than their friends on social networking sites, and these relationships are stronger than social networking sites. And operators can be based on the analysis of the word, the user has what friends, in the user login to the social networking site to recommend to users, users just confirm, you can add these friends as SNS friends.

On this basis, SNS reuse the user's social relation network to promote the new telecommunication Service application, its promotion effect will be far better than using the network registration to obtain the User resources social networking site.

Grafting User Resources

In addition to user resources, the operator's business resources can be effectively grafted with SNS.

If the operator sees the mobile phone user as a huge social network, the telecommunication business only satisfies the exchange demand unceasingly, the operator's many unique business, such as the Web inquiry, the affection number, the call filter, the main Shena display, the short message signature, the color ring and so on can and the SNS integration.

Take the Web talk single query and SNS combination, users can see each phone number automatically match the corresponding friend name, this is compared to the previous words alone to show the number of calls rather than the name of the user experience better.

"As a carrier, it is the most direct contact with the user, which is its advantage." But compared with the professional community website which has been operated for many years, the operator intervenes in SNS is still in the initial stage. "In terms of operating costs, operators are unlikely to cover all SNS segments," Cao Ming, "although there is a lot of co-operation with traditional social networking sites," he said.

In fact, there are already precedents for co-operation overseas, such as the French telecoms operator Orange, who works with Facebook. In this partnership, Facebook offers social networks, and operators simply provide access to the Internet. A closer approach to cooperation is the Comcast of America and Vodafone in Britain. Comcast and Vodafone plan to build a mobile social networking platform by working together to help users keep in touch with the expansion of the phone book and share information.

By contrast, the current domestic operators are the establishment of independent mobile web platform operation. Reporter learned that China Mobile in the middle of last year set up a subsidiary "Zhuo Wang Interconnection", the operation of four major mobile internet products, including flying, SNS community, Wired wireless advertising and 139 of mailboxes.

Last December, "139 communities" began to be tested and opened to Guangdong mobile users. Reporter Landing "139 community" see, at present its community function in addition to send text messages online, send MMS; In addition to managing SMS chats and Personal address books, other features include providing free high-capacity network disks, building personal space, joining circles to expand connections, interacting games, basic traditional Internet social networking applications, and more.

"Meet user needs" of the equipment business

In the early days of social networking, operators generally use the existing Web self-service website to promote SNS. As the business progresses, social networking sites will grow on their own, creating more and more users and enriching their websites.

Some insiders believe that this process of change to a certain extent depends on the operator of the application interface open level. With more than 4,500 third-party apps in the 4 months that Facebook launched its open platform, the user experience has been greatly enhanced.

An internal journal analysis of Huawei said: "The application of Open interface is a core function of SNS." Open interfaces must be simple to attract a large number of Internet applications. The SNS requirement of the Internet must conform to the platform's specification in the architecture. "Therefore, for the application provider open platform Access function simpler the better, this is Huawei for operator SNS to provide technical support for one of the key points."

Secondly, the relationship management in SNS, including Friends List and group function is very important to SNS. But the social network and the user's correspondence address this organic combination, exists the personal privacy question, therefore, the operator's SNS platform both protects the user's privacy, but also avoids disturbs the friend, but can quickly develop the user SNS the function.

"Unlike traditional social networking sites, where the operator's social networking site is associated with a user's mobile number, the balance is more demanding for privacy protection and for the flexibility of SNS functionality." "February 4, a device business person to the reporter analysis."

In his view, "Huawei will be the operator of SNS strategic layout, adjust behind the technical framework, but will not dabble in SNS content operation." "The above analysis, unless Huawei set up an independent Internet business unit," but there is no such signs.

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