Huawei Football Nuggets next stop or China

In recent years, Huawei has been a frequent player in football sponsorship, has sponsored Italian AC Milan, Germany Dortmund, Germain, the United Kingdom Arsenal, the Netherlands Ajax, Madrid sports and other European top football clubs, invested heavily in football sponsorship, expand the brand in the consumer market influence. It can be seen that Huawei's overseas sports marketing Path, has previously sponsored the German Dortmund football team, AC Milan football team, and many other football projects; at the end of 2013, Huawei officially signed the Spanish Football League, becoming a global technology partner for Spain in the coming season. , Huawei signed a three-year contract with Germain in 2014 and a five-year tripartite cooperation agreement with Ajax and its home Arena stadium, which will build the largest wireless LAN in the Netherlands for the Arena stadium and put it into use in 2015; "Gunner Phone" Huawei P7 mobile phone. Huawei's series of marketing moves are a cause of great concern in the sports community, and a sports commentator said that "Huawei has a lot of money waiting to be sponsored, which teams in China can get".

In fact, Huawei's investment in the European team not only led to its products in the local product sales, but also in reverse to enhance the team's visibility and influence in China, so as to achieve a positive situation of win. This year, with the Arsenal version of the Arsenal's customized edition of P7 mobile phones, the Arsenal's customized version of P7 was widely watched at home and abroad, and then sparked a Chinese netizen in the Internet imitating Arsenal players take P7 self-portraits cosplay upsurge.

Huawei has achieved good market performance in European countries, and its domestic consumption direction is partly influenced by overseas propaganda. According to some recent trends in Huawei, Huawei is likely to copy successful football and event sponsorship experience, the pace of the football Nuggets point to China. At present, the commercialization of Chinese football is slightly slower than that of European football, whether it is sponsored recruitment or derivative development, there is a big distance compared with European football.

The recognition of Huawei's domestic sports circle has also produced subtle changes as a result of the promotion of the overseas Football sponsorship environment. Recently, China Super League defending champion Evergrande's main players appeared in the Huawei Guangzhou Tianhe City Experience shop to buy Huawei Mate7 mobile phone, inadvertently leaking Evergrande has begun contact with Huawei, Huawei may be from the players business cooperation on the test water.

From the point of view of the value of business cooperation, Guangzhou Evergrande is the most successful football club in domestic commercial operation, the business focus brought by the hard strength of Evergrande football, according to the list of the Forbes 2014 Most valuable football clubs, Evergrande (USD 384 million) has become the world's top 20, surpassing the market capitalisation of the newly-ranked Spanish champions Atletico Madrid (328 million US dollars). Alimayun to Evergrande Capital 1.2 billion yuan. Zhu, the founder of the European news, said it would be a trend for cross-border sports in IT companies. "With the IT blood of the strong team to cooperate, if the Huawei really and Evergrande marriage also count is equal."

In terms of potential commercial value, the social effects behind Evergrande's football are of great interest. For corporate sponsors such as Huawei, they value Evergrande's huge consumer clout. As a "collective movement", football has been given too many missions: national spirit, urban image, the mood of the masses, social stability, etc., in the Chinese football in a slump, Evergrande football by virtue of the model of gold and gold, the success of the Chinese fans back to the local arena, one at a time to become China's football darling. Evergrande has the potential market for "1.3 billion fans", and the huge business opportunities behind it are coveted. Of course, whether Huawei has been holding hands with Evergrande is still to be verified, but it can be sure that the strategic layout of Huawei Sports Football marketing has been deeply rooted in the global world. We are also happy to see that Huawei is putting the next football sponsorship at home and will be a great boon to the commercial development of Chinese football.