Huawei Glory President Liujiang: Products are the best from the media

Millet Handset co-founder Li Vanchang once said, now the Internet handset brand wants to have the breakthrough, must do well the enterprise since the media marketing. In Black Horse view, for a mobile phone brand, in the possession of a large number of users, through the software to connect users to form a media properties of the enterprise from the media. And to use social media to convey their brand value, we must operate a good micro-bo, micro-letter, QQ space and other enterprises from the media, and constantly interact with fans, forming their own enterprises from the media marketing channels.

However, Huawei's glorious president, Liujiang, does not look like this, he said that enterprises from the media is important, but the product is the best from the media, good products will speak, is the so-called "blown out is the whistle, do out is Word-of-mouth."

On December 16, Glory has just released the glory of 6 PLUS, the industry is a bullish, is recognized as a Huawei glory of a product. According to Huawei Glory President Liujiang, the glorious annual sales volume of 2 billion U.S. dollars, nearly 20 million units of sales, it is worth mentioning that this achievement is completed in the world. about how to do well from media marketing, Liujiang has his own logic, he said the glory in 2014 only to do three or four models, each machine is fine, each product has sparked the market, like the glory of the 3C series sold 8 million units, Glory 3X sold 4 million, Glory 6 sold 3 million department. In the internet age, the Glory believes that good products themselves will speak, will trigger tens of thousands of Word-of-mouth, this is the most powerful from the media, 20 million of products is the glory of strong from the media. is called, the product namely media, product namely marketing.

First, the product is the media

Glory products are mainly facing young internet crowd, but Liujiang pointed out, do not treat young people as fools, many of them may just start using the first cell phone, or use a lot of mobile phones, if the product is not, the first time you buy your mobile phone, next time, they will buy your mobile phone? Therefore, the Glory must first confirm the excellent quality of the product. And the glory is about to be released on 16th the annual flagship Glory 6Plus, its technology even beyond the iphone6plus, in hardware quality and the iphone's distance has been narrowed, will provide Andro users with a new experience.

Glory 6, Liujiang said, is their flagship and explosive product this year, and is touted by young people as the sales volume of similar competing goods. He found in the media that young people do not care what you say, he is actually concerned about what he sees, touch, or feel, he is through its friends to recommend, so that users are also word-of-mouth. In foreign countries, the glory to take from overseas to the domestic model, with domestic propaganda to do docking, the current sales in Korea is also good. He believes that, after this year, since the media to the glory of the great help, now everyone or every product, is itself a media, including the current generation of employees, write every article spread will generate energy. He believes that these good things will naturally form some word-of-mouth, good product spread, but from another point of view, in the internet age, the efficiency of Internet transmission will be very fast.

Second, experience is marketing

Liujiang said, good products are necessary, but the product is not omnipotent, must pass through the media channels to pass out the voice. After all, now is not the wine is not afraid of the depth of the era, is now every day has a hot spot of the era of public opinion. In Liujiang's view, under the mobile Internet tide, simply rely on the advertising of brainwashing marketing is not feasible. Since the media has become an increasingly important channel, you need to get the user's emotional identity from the media and motivate them to spread for you.

Liujiang pointed out that since the media is not an advertising platform, but a communication with users, providing users with the value of the platform, only so that users can be recognized. In doing word-of-mouth dissemination of time, to achieve a quiet, to let consumers feeling, but also let consumers do not resent. Because Huawei's corporate culture is relatively low-key, rely on products to speak, but can not be exaggerated, caused by netizens disgust. Glory or honest to do products, sincere and user communication, listening to the suggestions of users to improve products, to do everything possible to meet consumer demand, this is the smooth and silent type of word-of-mouth communication.

Also, the Glory is more about the user experience. And Glory is full battle, and user communication, including product Department, marketing department, because the user experience is the only guide. Everyone will be based on their own mission, to solve the needs of users, so that the end of the formation of users of word of mouth, for the glory of the product wings. and communication platform is not limited to micro-BO micro-letter, as well as Baidu Bar, QQ space and other, these platforms of young people will contribute to the glory, for Glory to do word-of-mouth marketing.

Iii. opening is the ecological

Now to millet led by the company, in addition to smartphones, but also constantly to MIUI as the core to build their own ecological system, the future depends on the ecosystem and services to make money. Huawei's Glory, although it is also building its own ecological system, but in Liujiang, Huawei's ecology and Millet's ecology is very different.

Liujiang said that they have built this ecological circle, starting from the second half of 2014, the glory of mobile phone as the core carrier, in other related fields began to layout the ecological circle, better meet people's lives, in addition to their own three series of products: mobile phone plate, smart home series including Cubic, glory cool TV, Smart wearable series including hand ring has provided consumers with portable and home convenience products, Glory also in smart home, intelligent monitoring, including internet finance, health care and other aspects of a series of cooperation. Although the ecosystem, but with the closed system of millet, the glorious system is open, including internet financial Services, some related work, are in with other partners in the negotiations.

In Black Horse's view, the millet relies on the fan group to set up from the media marketing and ecosystem, Huawei will also use its product advantage to create its own media marketing and open platform. The so-called, all roads lead to Rome. But one thing is not wrong, is ultimately to rely on products to speak, products are the best from the media.