Identify your SEO positioning and optimization strategy!

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Real SEO is through the use of easy search engine retrieval of reasonable means, in the site planning, production, promotion and other links through the thinking of SEO, so that the site to users and search engines more friendly (search Engine friendly), so through natural search, Low-cost introduction of traffic and into sales. Responsible search engine optimization is a kind of search engine marketing guidelines, the SEO as a means of marketing. And not just the search engine rankings, ranking is only one of the means to fight traffic, the goal is traffic. The ultimate goal is the conversion of sales, so be sure to clearly identify the means and objectives. And whatever the optimization strategy, it is necessary to strive for the highest page exposure, and flow conversion.

Search engine optimization work throughout the site planning, construction, maintenance of the entire process of each link, it is worth the site design, development and promotion of each of the participants and roles to understand their own responsibilities for the meaning of SEO effect.

Optimized site, from the search engine traffic will be greatly improved, but this is only to bring users, and really can retain the user is the content of the site. Therefore, search engine optimization is only auxiliary means, in the process of website construction still will most of the energy content of the site on the perfect.

In the following we will be based on some of the SEO theory and empirical judgment to comb our basic process of SEO and optimize the target positioning, exclusion in the process of SEO some confusion, set up SEO effect detection standards.

First: SEO positioning

In the understanding of all segments of the SEO, is not all the methods we use, various means to use the strength of the overall SEO process accounted for the proportion of how, which means to use first? Or what means must be combined with colleagues?

These questions in general answer, is not a more appropriate answer, want to have a more ideal answer and relatively reasonable optimization plan, then first we have to determine the goal and positioning SEO. In a specific goal and positioning of the framework, in order to be more planning to use some SEO methods to the site planning and step optimization.

Usually the goal of SEO is generally divided into enterprise extension stations and large business stations, according to the two positioning, SEO is a different focus and implementation of the means, as well as validation standards. Simply put, the enterprise promotion station mostly by keyword as the core key means, the main goal is through the enterprise related specific keyword, obtains a relatively satisfied rank, thus achieves the enterprise propaganda promotion function.

and large-scale business site, then generally to improve the flow of traffic as a test standard, so that the key words can not become the leading means of large-scale business websites. The ultimate goal of business website is to complete sales, from the Internet economic Law "flow > Screening Customers > Complete sales" to "mass promotion, focus on training" as the main marketing concept. Flow is not necessarily profitable, no flow must not be profitable "flow = value" is an identity in the internet economy. Therefore, the flow of commission by large-scale business sites recognized as a necessary condition for profitability.

Second: SEO key process trends and specific measures

Determine the site positioning and SEO goals, the next work we have to quickly filter the means of SEO. Theoretically, SEO skills and means only so several, with the search engine technology and search engine internal rules of the difference and change, the best effect of SEO is reflected in some basic SEO means to do a queue and adjustment. The so-called "use of the wonderful, with one heart" there is no absolute theoretical and dogmatic seo, because SEO is only a marketing tool, not a technical formula. But all marketing means, is in the change to win. The use of different Web site processes must be in line with the different combination of measures.

In the course of the first step, we have identified the site's SEO positioning, then we have to use all reasonable means around our goal to achieve an optimal effect, rather than to a part of the Shang, to a part of the pursuit of the one hand, will encounter development bottlenecks, resulting in the force is not effective, On the other hand, focus on one aspect of easy to have "excessive optimization" of the suspicion, from the search engine to see there is a great way to enter the cheating "blacklist" possible.

Therefore, in the process of SEO, the selection and combination of means is very knowledge and skills, of course, throughout the seoer of the law of the overall understanding and through the law to make predictive judgments.

Here is the key to describe the overall SEO ideas and process steps in a large business site to see the relevant means of SEO in each process step:

1: To strive for a large number of pages included in the vast number of pages are included is a major business site, through a massive page included, can be the search engine index records spread keyword coverage, so that the search engine to obtain a higher exposure to the page. When the page coverage to a certain extent, and then look at the site's keyword traffic, you will find thousands of uncommon keywords and some special targets of the advanced search only up to the site pages. Although the individual flow of these words is not as good as a hot keyword, thousands of collections are not comparable to a hot keyword. Give a simple example: if a hot "stored process page" [the keyword once became Google daily traffic millions keywords] day search volume of 1 million so the results of their own site is the probability of how high? How long does it take to keep a good rank? How many of these discounts will bring traffic to the site? Here we calculate that it can bring the flow of 1 million [the actual is absolutely impossible]. So what do we know about the total number of keyword searches in search engines other than these popular keywords? According to the statistics of Google's Daily request volume of about 300 million, keyword processing volume of about 150 million. More than million of the popular keywords differentiated into specific industries every day but 3, 5, very few. [Data Source Microsoft MSDN Chinese Technology Community and China Advertising network]

Strive for a large amount of pages included is as far as possible in the popular keyword results in the same time, try to make your site page in the remaining billion of the keyword as possible to appear once [in the rare keywords appear in the results, generally ranked first page or even the top 5 is very easy to do, and easy to maintain] So we have 1000 exposure for 1 times flow into, then we can calculate our flow is what type of growth. On how to fight for a large amount of pages included, we see what are the specific ways:

A:url strategy

URL strategy is to strive for a large number of pages included in the first step, I hope to be included, you must have a friendly URL, this is widely recognized by the industry. [This article is not a technical document, do not specifically expand how to implement the URL policy]

B: Home Page content exposure

Home content exposure is mainly to those who do not update the content of the site used, must take the initiative to their own site in public with a certain technical means to achieve the link in the home page of the display, the general cycle to 1-2 days. This can actively guide search engine deep site content.

C: Sitemap

With the text, structured pages to list the main navigation of the site, and a certain number of updated content lists for search engines to regularly retrieve data, you can also strongly require search engines included in the page to write in which [frames page content can do so, when you have to use the framework, This method will be a good guide to the inclusion of the frames page.

There are several complementary ways that are not suitable for all websites, but we can use them as an alternative means to understand:

A: Massive and fast content updates to hijack search engines [the means will never be included in cheating]

General establishment of the initial site and some network companies more general and effective block means. Can be artificial, or program intelligent way to the content of the site to track the update, for their own site to target the industry useful information, satisfied for their own use. The action as long as the search engine to detect updates, and adhere to the 1-3-week search engine will be adjusted to the site's root new frequency [has the actual operation of the test] and then continue to quickly adjust the collection, in the short term can be within the search engine to achieve a higher coverage.

B:url upgrade [not million, not recommended often use this method]

The change is to update the site's URL rules and policies to let the search engine again pay attention to the URL update, but the premise is to enable the new URL rules at the same time, must ensure that the original URL rules valid and effective page. The occasional use of this method is very good, can be a short period of time to double the amount of collection. [Best for Baidu]

[Strive for a large number of pages included in the way according to the previous search engine actual development experience and the basic algorithm to reach the conclusion of the results of the best and long-lasting way, but also many low-cost Seoer generally accepted the way. ]

2: Key keyword Promotion

The emphasis here is a key keyword promotion concept, not the keyword as the core optimization means. When the first step is done, page coverage reaches a certain scale, again do want to do the keyword is much easier, you can achieve a multiplier effect. On the basis of high coverage, we timely adjust the site, but also some of the page's keyword orientation, can be flexible, seasonal through the hot keywords for us to bring the desired traffic. [How traffic can be converted to sales, this is our marketing strategy, here does not expand] bring us the seeds of sales. Specific practices:

A: The site's entry keywords to do data statistics and research, according to the search engine keyword data combined to make future keyword predictions. [The work should be at least 2-3 weeks in advance to predict the future of the keyword trend] and timely adjustment of the content of the page keyword [as far as possible to ensure the relevance of the principle], after the work must be retrieved keyword Adjusted page has been included otherwise this work meaningless. [Timely adjustment of key words requires a good management support for CMS]

B: Do a good job in the site links to the key words you must be familiar with the content of some sites, you will find some words with links can be clicked, and enter the relevant pages. This is the so-called keyword link, is a large site must be perfect. Such as: A Security page, some of the terms of the securities, and then to do the relevant interpretation of the data, access to the FAQ or other similar related pages, so do not only strengthen the link throughout the site, the emphasis on the keyword links can improve the weight of the search for users is also very convenient things.

3: Website Structure optimization

The first two steps to do a good job, I believe that the site can be a natural search to bring a fairly stable flow of traffic, how to retain traffic, how to pass a better IP to visit the passenger traffic again to improve the PV flow, is this phase has to consider the problem. If the previous work is more to give search engines to see, then from now on the work behind more will be people-centered, for the user to do, while taking into account the search engine. Website structure optimization mainly has the following several must work:

A: Navigation structure optimization

The principle of optimizing navigation structure is not only to be friendly to people, at the same time must meet and search engine communication barrier-free, excellent navigation structure will be able to guide users to do more things on the site, such as: Reading, learning, consulting, shopping .... It's all built on websites that have good navigation systems, Allow users to enter any position at a loss, in the step-by-step clear ideas to find the content, in the establishment of a certain basis of trust he can understand the site's products. The goal of navigation structure optimization is to allow users to do what they want to do at the right time.

B: Content Structure optimization

Content optimization is also an important content of website structure optimization. How to show the existing content of the site, what content to mention the home page to show, which cumbersome content needs to show the region, which content can be returned to navigation .... These are the work of optimizing the content structure. Generally, the content arrangement takes note of several principles and rules:

Update the faster the same as possible to upgrade to the first page display block
User-focused Content Promotion homepage display
Easy to form the atmosphere of the industry authority to promote the content to the first page display
The customary content as far as possible to navigate the attribution
Functional business content as far as possible navigation attribution [with button tool navigation]
FAQ or similar customer service content centralized navigation attribution
[This rule according to industry work experience summary, and have long-term practice operation]

C: Business Architecture optimization

Business Architecture optimization is based on the site's business functions, business positioning, such as the site's business flow and so do some functional and user-related development. [The content involves marketing and business-related issues, here does not unfold, here just emphasize SEO comprehensive this action runs through the SEO thinking will be the search engine marketing play a role in promoting]

D: Technical Architecture optimization

The optimization of technology architecture is a key work of SEO bottom work. A good technical framework will enable the entire site from the innate good search engine friendliness. Based on an excellent architecture of the Web site system, even if not to do additional basic optimization [such as: URL optimization, site link optimization, etc.] can be seen in the search engine excellent performance, at this time can focus on the business optimization. [on the theoretical knowledge of the excellent technology framework system here do not unfold the discussion, another technical framework to the SEO contribution is in the search engine development work and the CMS development work has been argued in the conclusion of the argument is the concluding point of view, if interested can ask me to inquire about < search engine Development principle >,< Industry vertical Search Engine Implementation plan guide >,< network spider Excellent algorithm analysis >,< web spider link crawling path solution >,< excellent CMS bottom support System > and other related content of non-commercial and technical secret chapters]

Do all the above work, then our site should match their own financial and human premise has become a fact that the "big stations" to define the major stations are usually well-known, IP traffic, PV, ranking, etc. as the main data reference, along with the increase in profitability is of course the necessary measures to measure the station.

SEO Some of the main work we have done above, involving the content planning, business planning, technical framework, interface structure, system maintenance and so on several aspects. But this is not the end, there is the pursuit of better room.

Follow the specifications of this chapter of the optimization process, directory structure, URL problems, navigation structure, framework, images, tables, page code to lose weight and other basic problems are solved. Therefore, the large-scale business website as far as possible according to the process to do optimization will be able to save time and manpower costs, some difficult obvious problems are integrated into the process gradually resolved.

Third, the use of some ancillary means to make the site more easily accessible to this point, some of the auxiliary means of course is to improve the flow of the site, the optimization of SEO promotion is beneficial to the harmless [as for the effect in reality does not get obvious verification] such as:

1: Site outside the establishment of links, mainly links, soft links, etc.
2: Research planning for keyword density and keyword distribution

This step in the work done before the 3 main areas, the overall effect of the site should be pretty good, the work is basically just a icing on the cake, in the scope of the appropriate work can be done, do not recommend too much experience.

[Of course, for some promotional use of the enterprise station, the job status is different, not in the current discussion of the list]

PS: Add a personal practice, I have a station, started a few days, IP traffic from a few, an instant rise to 1, 200. I did a keyword tracking, I basically did not find anything hot keyword, but, my entrance keyword coverage is very high, a lot of my own patted the head or use tools to find all the keywords can be guided to my station. Back, these keywords are generally on the first page, or even the first 3. In addition, I SEO practices are generally conservative practices, the basic will not offend cheating. There is no history of cheating ... but my optimization object is most important to Baidu.