IKEA 2014 Catalog app's AR augmented reality function, do you want to know how furniture matches your home décor?

Although this is not the first time Ikea has used AR amplification in its product catalogue, it has allowed consumers to get to know their products in depth. But in the latest version of the 2014, they intend to take the product further out of the paper ...

No!! Right to say should be the virtual furniture to pull out of the record, so that users can put products in the home space, to provide better shopping reference. As for how to achieve it? Instead of viewing the hidden content on the page through a mobile phone, IKEA is using a technology similar to the 3DS card that will bring augmented reality, and the company's "AR card" is the cover of the 2014 product catalog.

Once the 2014-year catalog is scanned with a mobile phone or tablet (both IOS and Android), it supports one of the 90 products in this feature. Then close the tape to the cover and put it on the plane where you want the furniture product to appear, and you can see the 3D model of the product in the expansion through the mobile device screen. In the video they use virtual furniture to take a lot of interesting photos, feeling that the future should see many friends use this feature to show their ideas.