"I'm a Singer" in the second quarter of the schedule to uncover 600 million of the secrets behind the play

"I am a singer," the second quarter of this week ushered in the nineth phase, from the beginning, "I am a singer," the second quarter of heat does not reduce, following the sixth period after the video full screen play 500 million, up to the eighth period of play again, breakthrough 600 million, continue to lead the same period of Hunan TV + Music Network "I am a Singer" second season, star +cctv3+ Tencent video "China Good song", Jiangsu satellite TV +PPTV "The Strongest Brain", as well as star +cctv1+ full network platform broadcast "The Chinese", regardless of the ratings, Baidu attention, or in the Micro-blog topic volume, "I Am a singer "are in the leading position. In the social communication aspect, the music network "I am the singer" The second season related micro-blog obtains the user 850,000 times to forward, 190,000 reviews, covers 110 million people. In addition, more than 1600 BBS forum, and 300,000 people to direct interaction, the impact of the number of 3 million. The core of the Internet thinking is that the people of the world, and the rich generation of different, music Vision network subversion of the traditional concept of video operation, through the ' user operations as the core content layout ', to achieve user-scale aggregation effect. Collaborative production fusion, subversion of the traditional mode of communication based on the video users watching preferences analysis, they are online live and webcast programs with high degree of enthusiasm. The second season of "I Am a Singer" in the music video alone, perfect fit user needs. Baidu Index shows that "I Am a Singer" the second quarter to meet the users of online live, the demand of the webcast is different from the traditional video website, not only limited to a video playback platform, in addition to enhance the user stickiness also do homework, to every Friday "I am the singer" second quarter live as the center, supplemented by the Monday to Wednesday routine promotion, Thursday forecast Promotion, Friday live information hot push behavior, the Saturday Sunday program video, Hot topic, data-intensive promotion and a series of means, non-stop manufacturing topics, keep the program continuing heat. How to meet the needs of different users at different terminals in the multi-screen era is an urgent problem to be solved in the video industry. After watching the second season of "I Am a Singer", users will use debris time to track the latest developments of their favorite singers at the mobile end and look back at their wonderful performances. The video network is based on the user's characteristics, with "I am a singer," the second season launched a series of homemade columns. "Star" as the Internet's only high-definition Live star interview program, through online questioning and on-site participation, and visit the star real-time interaction, to jointly decrypt the singer's mind course; "I'm a fan." Invited guests and fans in the studio watching live broadcast, on-site interpretation and review of the game process, And the real time hot spot which the singer raises and the derivation topic which the netizen produces is synchronized discussion, do 0 delay; "I love to see the singer" is also the music network for "I Am a Singer" second quarter to create a new day broadcast information program, reported the singer Dynamic news, exposure program tidbits, interviews with singers, tracking hot topics, For users to fully display the scene behind the singer's real state. Three program highlights, enhance user participation, to achieve "I am a Singer" in the second season, seven days a week in music non-stopExposure。 Four-screen linkage + channel operation, consolidate the entry of the strong flow through Baidu Index found, "I am a Singer" the second quarter audience composition mainly includes film fans, the talent, anime Demon clan and sports enthusiasts. 2014, Le vision not only further strengthen the "big play See Music", more in the self-made, comprehensive arts, sports and other multi-channel continuous exerting force, the introduction and self-control to meet the needs of different users to watch. At the same time, the positive pull channel synergy effect, cross channel recommended "I Am a Singer" the second quarter, the successful drainage of users, activate the music to see the entire network of play, to ensure that "I am a Singer" from the line to the second quarter of the continuing heat. Baidu Index shows, film fans, the talent, anime and sports enthusiasts are "I am a Singer" the second season to watch the main force Baidu index crowd attributes, watching "I am a Singer" in the second quarter of the crowd, 20-29-year-old youth as the main audience, accounted for 44%,30- 39-Year-old middle-aged also performed well, to achieve 37% occupancy, young and middle-aged total of 81% of the total proportion and the music as the core target users. It is worth mentioning that, 40 years of age and above the crowd because of music to see the big screen driven, accounted for also reached 1/5. This series of numbers and the overall users of the video network is highly consistent, visible music to the user operations as the core content of the layout of the correctness. Baidu Index shows that video users regardless of age or gender, and "I am a singer," the second quarter of users highly consistent with the user operations as the core content layout achievements of user-scale aggregation effect, according to Iusertracker latest data show that the daily coverage of Le Video network has exceeded 25.51 million, Leaped for the industry second. By virtue of "I am a Singer" the second quarter continued to rise, combined with the music vision multi-channel operation of the overall strategy, will be in the 2014 video industry in the background of a mixed competition, Subversion video site old pattern, leading the industry innovation and development.