"I'm a Singer" the second season is close to half a video full screen playback 500 million

2014 full-time drama "I Am a singer," the race is nearly half a year, the success of pouring, not only for one consecutive months, the national network and the city Network double screen ratings champion, easy to surpass the same time CCTV3 broadcast of the same kind of "Chinese good songs", but also a provincial-level satellite The end of the sixth issue, "I am a singer," the second season in the exclusive network video playback platform to create a full screen playback 500 million of the staggering number of broken, which only the mobile side contributed more than 50% of the traffic. As of the sixth issue, "I am a Singer" in the second quarter of the total time of the network play more than 6 billion minutes, the equivalent of the average of each Chinese people through the video to watch the 4-minute program. Mango Taiwan and the video network in this project, based on user data to expand the depth of the network platform linkage, no doubt for the 2014 of the year to establish a new industry standards and milestones, a new era is coming. Socialized Big Data Marketing promotes network platform linkage success traditional integrated marketing communication Acpp mode has undergone a fundamental change in the age of social data. The communication mode of brand "self talk" is gradually transformed from social platform to understand the information that the audience really wants to see on the basis of large data collection and analysis, thus adjusting the communication strategy. The content and brand bundling of the second quarter of "I am a Singer" is based on the "The receptacle is Your Customer" theory put forward by David Rogers and has been a great success in practice. The song type variety show's life kills the power, grasps in the user's hand. Their feedback can determine the content of the program, the artist lineup and follow up on all the promotional topics. Video network using its own advantages of the inherent nature of Internet media, in the "I am a Singer" before and after the broadcast of every program to pay close attention to all and user feedback related to the network data, from the social media platform to explore the dissemination of bright spots, the first time the direction of communication and communication strategies to adjust The final output is most consistent with the Internet audience's preferences and focus of the dissemination of content. January 3, "I Am a singer," the first episode of the second season, Baidu Concern index show more than the same period of broadcast "China Good song" 16.7%, get the most netizens attention and search. After the first episode, almost no one knew about the Hong Kong singer Deng Zi chess on Sina Weibo on the popularity of the surge, micro-blog search overnight rose by as much as 336%, and she is on the Baidu Concern index alone on the strength of a single singled out "China good songs." Icon: Baidu Concern index mobile end Deng Zi singled out the "China Good song" Music network keenly discovered this phenomenon, and immediately decided to focus on the main media communication focused on Deng Zi, to star influence to drive the program's own heat and the audience's attention to the playback platform. "I am a Singer" in the second quarter of a night, the red Netizen said I do not know Deng Zi chess has out "," Friends spit groove Girlfriend Jealous again listen to Deng Zi chess let you become foam, "I do not know Deng Zi chess should not let on the subway" and so on a series of topics of speculation, successfully will Deng Zi push on Baidu Cloud listFemale singers & Women's doubles are the first, the speed of its rise was dubbed the "male version Zhang Liang" title. And as the game becomes more and more white-hot, the content of Mango table + Star-building dual-line combination technique, in conjunction with the video network in the online media on the user preferences of the precise grasp and guidance, so that Deng Zi has completely changed the music of the traditional definition of idols, Sina Weibo fans in less than two weeks in the surge of more than twice times, currently up to 6.11 million. occasion, the "Superstar + platform" approach, in response to the young netizens "all by strength" of the voice, combined with brand new positioning "subversion • Full screen strength", launched "I am a singer full screen strength" of the continuing brand publicity, will own brand and singer personal brand, program brands and even Mango Taiwan brand depth integration, Make natural association with the outside world. Even once the media will be Deng Zi mistakenly think that is the music network signing artists, can be seen in the video network and mango Taiwan's deep network linkage effect is extraordinary. Mango + Lotto cctv+-Star + Tencent January 3, 2014, Mango Taiwan launched the "I am a Singer" second season premiere. The same night, produced by the star, complete copy of the "Good voice of China," another class of singing talent show "China Good song" also in CCTV-3 premiere. The former's exclusive network playing platform is the video network, the latter was taken down by Tencent, the two inevitably become a strong competitor. More than half of the current tournament, from the current performance of both sides, whether it is in the ratings, network playback volume, player popularity, brand influence and even operating methods and advertising revenue performance, Mango + le vision of the dream portfolio is obviously more than the absolute advantage of cctv+-Star + Tencent three strong Alliance camp. Viewing from the ratings, "I am a Singer" has been one consecutive months of the national network and the city network of double screen ratings champion, easy to surpass the "Chinese Good songs." From the network playback volume, as of the sixth phase of the broadcast, the full screen of music video has exceeded 500 million, "I Am the singer" The second season exclusive app music video of the new user growth breakthrough 50%, of which the ipad end user growth of up to 130%. According to Tencent's official saying, "China's good songs" is only just broken billion, the gap between the two is self-evident. The public Participation program needs the integration of the Mass communication platform. Satellite TV + Network video, dual media platform will link in the crowd coverage and long tail spread on the advantages of the full play. Mango Taiwan's television coverage channels, the influence of the family audience is extraordinary, and the video network in the PC end, mobile end and Super TV screen, such as the integration of multi-screen resources and rich resources and experience, more in line with the needs of young audiences to watch. Two powerful media complement each other, will "I am a Singer" the second quarter of the crowd complementary and brand exposure to achieve the ultimate. On February 7, the sixth issue of the day, "I am a singer," the second quarter of the Baidu concern index more than "China good song" Nearly 5 times times, faithfully embodies the two programs in the Netizen's influence. "I am a Singer" has been unchallenged in the weekly rankings of Sina Weibo's list of topics and hot topics.Five-night Championship position. And in the 2nd week of Eric IVideoTracker1, the list of the number of video week players, "I am a Singer" in the music video on the online weekly number of people also stable first, not only the "Chinese good song" Far behind, and even more than the "generation of Beikewen", "Tianlong eight" and other hit big drama. So far, the second season of "I'm a Singer" has brought nearly 200 million of the revenue to the video network. In addition to the network's chief sponsor only the goods will, Lauder, Clarins, Microsoft, crest, GM, Ford and other international brands appear in the customer list. "I Am the singer" the second season Crown sponsor White, as well as the exclusive electric business partner Jing Dong also with the music vision network reached deep cooperation, with the help of the two-wire network linkage amplification brand effect. The power of the integration of the ecological cooperation vertical industry chain "I am a Singer" The second season is called "China Network video solo technology milestone", the deep reason is that it opened a new era of "ecological cooperation", and the vertical industrial chain of the ECO is integrated in the soil of "I am a Singer". Music video Network for "I am a Singer" the second quarter tailored a series of rich entertainment content products and technology products, to fully reach the consumer's multi-screen terminal, to build a "see I am a singer", enjoy my five-screen life "This unique comprehensive arts column five-screen integration mode, in the PC side, video client, Super TV TV big screen and movie giant screen, respectively, the content of the operation of bold innovation and try. At the same time, the video Super TV also "designated Internet TV" as the "I Am a Singer" in the second quarter of the unique implant marketing. The singers watched the game through Super TV on the show, this link is natural, and the audience is mainly through television to pay attention to the performance of the singer, music video tv precise positioning chess recruit, "demanding the ultimate" brand demand and contestants demanding themselves, to show their most perfect side of the performance coincide. In the content and services to meet the user community at the same time, with the music network exclusive broadcast platform to form a group of communication offensive, really do the music as the brand and "I am a Singer" organic combination. "I am a Singer" in the second quarter of the overall win, is undoubtedly the most successful eco-cooperation in the actual case. No doubt, with the "I Am the singer" the second quarter of the increasingly white-hot, its continued growth effect, will further promote the video network sit real videos of the position of the first camp, accelerate the Chinese video industry shuffle process, a subversion of the storm of change.