Improve anchor text usage strategy to improve user experience

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The so-called anchor text is in the HTML document link tag to add some text, so that the text can be clicked by the user to jump to a specific link. Once upon a time, the use of anchor text to optimize the ranking of SEO is very effective, it is precisely because of this reason Baidu algorithm constantly weaken anchor text on the role of ranking, many times the use of anchor text will lead to a decline in the site rankings, resulting in the loss of the situation.

Baidu algorithm changes imply that we use anchor text to enhance the ranking has become the past, then the anchor text should be abandoned by us? The answer is no, because the author believes that today's anchor text should enhance the user experience, that is, to enhance the user experience is now the real value of anchor text. Ok, nonsense don't say, we will discuss how to improve the use of Anchor text strategy, improve the site's user experience bar.

First: Control the number of anchor text used

Although Baidu algorithm once weakened anchor text role, but the proper use of anchor text or the ranking and user experience has a certain positive impact, but if the use of the number can not be effectively controlled, that is, excessive abuse of anchor text, it may lead to the situation of the right to fall, as the following Web site article:

This site is a classic example of the misuse of anchor text to be dropped right can see from the figure above, an article actually has five or six anchor text so many, the vast number of anchor text, but also bold and colorful, users will be upset, this will greatly reduce the user experience, increase the rate of the site jump. Therefore, the number of control anchor text is to improve the use of Anchor text strategy, enhance the user experience of the first step, the best quantity is an article not more than three anchor text, and do not each add, need to add, and point to the link to reasonable, do not always point to the home page, should follow the content of anchor text to add appropriate links.

Second: Create "answer type" anchor text

As mentioned above, use anchor text to point to the home page to enhance the ranking of the site is outdated, this approach not only on the rankings did not, but also hurt the user experience, just imagine, a user can not hope to see the article half, and then ordered an anchor text and jumped out of the home page, this user experience is very poor Users click on our website articles with their goals and needs, so creating "answer-type" anchor text is what the user wants to see. So what is the "interpretative" anchor text? Baidu Encyclopedia for us to do a good example:

When a reader reads Div, HTML and other nouns, he may not know what this concept is, so there will be some obstacles to reading below, this time if we add anchor text to these words to jump to the corresponding interpretation page, so that users can have a general understanding of these nouns, Also answered the user's query, greatly enhance the user experience, increase the user's stickiness to the site.

Third: Exchange friend chain to use correlation anchor text

Anchor text In addition to the usual in the station editor used outside, there is a use of the place is friendship links. Many seoer think that friendship links as long as the weight is high, should be included in the exchange, as long as you can leave on the other side of the site to point to their site anchor text will be all right. The idea is certainly wrong. Just think of yourself as an ordinary user, would you like to see a link on the entertainment news station at a corporate station? This will only make the authority of the site less authoritative, and even let users query the site. Therefore, the author suggests that in the use of anchor text to do a friendship link this piece of work, must not be sloppy, rather than change and do not exchange those unrelated links, otherwise unlucky will be their own.

Through the elaboration above, in general, the value of anchor text or some, but the value is not used for site rankings, but to enhance the user experience, we have to constantly sum up thinking, improve the use of anchor text strategy, so that the anchor text to become our site to enhance the user experience of the weapon. This article is designed for http://www.baobaoguahao.com feeds, hope to reprint a friend plus a link, thank you for your support!