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The green is fading and the autumn is slightly thicker. Today unemployed at home, the rain outside the window, spring scenery. Make a year, suddenly 11 long vacation. Suddenly idle, still a little bit feel unwell. Maybe it's too busy this month. Leaving the home start-up company, rejoin the new entrepreneurial team, continue to struggle in the education of the Internet field, and failed to test, but the day-to-day learning, thinking and floating in Beijing these years experience can be useful, it is enough to meet.

The theme of this writing, an article is difficult for its meaning, so change the style, a series of articles. Also have netizens say I write article like and waist long hair woman, long let person lose appetite. This is my fault, the writing will be skating, brake brake. This series of articles is also possible, please do not be offended. This series of articles is divided into axes, are the personal career of some experience summary. Tentatively for the first write reading, the second realism war, the third tentative, perhaps writing tools. These are the self-plating of their own recommendation. This is the first article, reading!

Many people say that reading is useless, especially in the field of the Internet, the actual combat can be true, but looking past, there are still many new people to archery speed to the Internet's professional field run. In a confused runway on the imagination of the Internet product operation of the vertical. How to turn this confused runway from hundred meters to 10 meters, has been my this grain of drop. This is also the origin of my blog Operations Management notes, strive to be within the scope of my ability to sum up some experience for the new, whether it is reading income or practice accumulation, to the Internet product operation and management of the "Right and wrong" code word, no matter is correct, write it is like diarrhea, refreshing.

I am more addicted to books, but often do not seek kidney solution, only to stomach Shu. Since entering the Internet field, reading direction for one change, will poetry Chisi, dispirited article behind. Blindly searching for Internet-related books to chew on. This stems from my entry later, in 08 after the entry, then to the Internet at first sight, the bottom of my heart born a kind of sincerity. But in the past by "smug" copy of the experience of the Lu Ying here useless, not only confused, afraid of the old. So, spend a lot of time and money in the Zhongguancun book building, that season, the days are tight and energetic. At that time looked at the books, now want to can't help but laughing, because no guidance, so the vision easily biased. Because at that time as a network, then to the network as a point, to seek a variety of network skills books, the network of Three Musketeers, the main learning some skills, plus CSS at that time is like fire and fire, and then take to learn. Now want to, then naïve such as 1-year-old Bud Boy, do not know what to use, anyway, feel these things novel chic. To soothe the fear of future ignorance.

So, for the new people, if someone can guide, in fact, more than twice. One of the purposes of reading is to broaden your horizons and exercise your thinking, and the second purpose is to find the answers to the problems in our work. Also, reading can make you run faster in your career, when others are still in situ hesitated, you are an arrow. Therefore, this article for the new people to recommend some of my own good books for the website operators for reference. Passers-A said that your article is not because of your website operation 108 will be in Taobao open shop to sell the website operation type of ebook and write the soft text. I am very secretive: Open shop sell book righteousness not to earn "ill-gotten gains", just for the experience Taobao electricity business. Please elegant.

Internet products Operating Professional reading, in my personal experience, mainly divided into three stages, is the old saying: the ancient and modern into a major cause, the great scholars, must go through the realm of three: "Last night, the West Wind, the Green tree." Alone on the high-rise, look at the Tianya road. This is the first frontier. "My end not regret, for Iraq to eliminate people haggard." This is also the second frontier. "The public find him 1100 degrees, suddenly looking back, the person is in the dim lights." This third frontier also. Although I did not accomplish great cause, still muddle through the struggle. But I also use these three sentences as the outline, write my self-righteous reading plan. The experience of insulting the ancient worthies.

One, look at the end of the Earth Road: grasp the Internet in the past life, control career lifeline

First into the Internet career, taste a feeling overwhelmed. At this time, I suggest that we first read through the internet history and Internet careers related books. I have always recommended the book "Boiling 15 years" is indeed a rare book of internet history. The characters are still active on the internet stage. Inside the ups and downs of entrepreneurial stories and the infighting between the big guys, through such as flower strokes lifelike reappearance of the beginning of the internet's emergence. Inside the story, the deepest impression is today's Internet excelled footballing ma Yun and Zhou about Yahoo China's struggle. And Zhou in the operation of 3721 entrepreneurial process and successful "crooked", read to the blood boiling, people involuntarily tide surging. The world's internet history is a wu of the "wave of the top", elegant and concise style of the world name of the pen, read Langlangde Taste, people hate can not go to Silicon Valley, Wall Street "China." In the two books involved, can be quickly read "The Da Vinci Code of the Internet", the book from the user needs to produce Internet products for the point, radiation is currently available in the market to see a variety of products (except mobile applications) of the success of the road to seize the user needs of the world in this book to show the graceful. In the same way that the book has the same wonderful mobile internet books, the "different platform, mobile internet age business model innovation" personally think that the introduction of mobile products is relatively exciting, although the book is not a fair celebrity, is submerged in the mobile research books. The history books in the field of electric business have only recently published, such as "electric business of the Warring States", read although obscure, but the basic reappearance of the Chinese Electric transforms, the book to the well-known electric business enterprises as an example, analyzed the success of these electrical quotient of genes. In addition, "I see the Electric business" This book from the author's personal career experience in detail to explain Ali's right and wrong twists and turns, for the desire to know Ali gene children's shoes can be taken to read. In addition, "The six power to change the future of China's Internet," This book, includes China is now active in the Internet line of the enterprise's many modes of interpretation, is a must read bibliography. In addition, hardcore old book "Information rules: The strategy of the Network Economy Guide" "Super Digital Genius: Why use digital thinking is a new way to become smart, if you have leisure time, can focus on biting!"

Understand the history of the Internet, just to broaden their horizons, to obtain a passion for work. We also need to have a broad understanding of the various occupations of the Internet. As an operator, in addition to have their own business knowledge, to and operations with the products, markets, technology have some understanding. Otherwise, if you have very good operation idea, but because do not understand the technology that product and product realizes, easy laughable. I've had a similar joke on my first offense. For example, at that time to do educational products, I think it is easy to do a set of online simulation test paper, so elated to draw a good prototype, and then give the product demand, by jokes. I use a project to do the thinking of the product. Now want to still rosy face, cover sleeve modesty. This happens because I am not familiar with my products and technology. So we operators need to understand the product, understand the market. As for the technology, I do not know personally, so I dare not bring rashly.

Understand the product must read the bibliography

I wrote the product manager in the article "Punch product manager, kick Web editor" because the product manager was too lavish and not too focused on the product itself. Speaking of Internet products, many new people do not understand. In our impression, what we buy in the shop and the salon and the service we enjoy are the products. And on the Internet, we seem to have been using computers to complete our own needs, and rarely pay. This question in the beginning also has been tossing my brain and cannot extricate oneself. Also, a Web site is not counted as a product, a topic is not counted. These nit-picking problems are always confusing if they are not solved. So we need to know what the product is and what the product manager is doing in the third fire four. In this book, the domestic second Internet products related books, "Everyone is product manager" and his synchronized work "Web" can be used for quick reading. If you want to know what the product managers are doing in their day-to-day work, the design communication 10 is a classic reading. Spread out, if you later want to transfer from the operation of products, Gochos's "Product Manager Manual" can be read early, read several times. "God's Product Manager" In addition to the site products, there are mobile products related to the introduction, but also a structure is strictly prohibited product bibliography, can be convening listed in your reading list. Product communication, "revelation" good, a small brochure, wrote the high level of products. "Software Engineering: The research method of practitioners" the voluminous book, such as a little understanding of technology, can be read. In addition, if you are also interested in hardware products, recommend you to read our circle of the little known "mobile phone research and development process and quality management." Interactive design, user experience is also a product category, this type of books on the market, we only choose the essentials: "About Face3 Interaction Design essence" "Touching the Heart" "SNS website Construction" "Social networking site Interface Design" "Web information architecture, design large-scale website" "Web Navigation Design" " Web Design Taboo "Mobile Application UI design mode" and other books can be read. In addition, the recent two-year popular idiom named product experience category books, such as Sarch, simplicity first, corners and so on, have the opportunity to go to the bookstore to spend a one-hour glance. To the "Yes Product Manager" This tome, though called Product, is actually a story book, involving a wide range, can be used as auxiliary materials.

Business must read bibliography

Although we work obsessed, entrepreneurship is miles away from us. But entrepreneurs ' books are not just for entrepreneurs to read. Reading these entrepreneurial books will allow us to strategically the business model and find inspiration and methods to use in our operations. Entrepreneurial books I was the first to focus on the "lean Entrepreneurship" This book, because I was in the last entrepreneurial team lost, so I have been in this book to find the answer, read it and give up the difficult. Read on and off five or six times, the meaning is still not exhausted. I have recommended this book to the website operation 108 will be, some new readers do not understand, in fact, experience. The book read hundred changes, its meaning from now still makes sense. From the "lean entrepreneurial" extension of the book, "Lean Entrepreneurial Practice" "entrepreneurial Four Steps" (this book earlier than "Lean Entrepreneurship") "The founder of the Bible" are rare entrepreneurial books. Lean thinking starts with Toyota cars, if you want to know more about lean thinking, Toyota Motor case: Lean Manufacturing 14 Principles of management is a good traditional industry thought crystallization, "lean Six Sigma-lean production and Six Sigma Perfect integration" This book can expand reading. Domestic entrepreneurship books in the "entrepreneurial 36" more fiery. In addition, there is a good book "platform strategy", read good.

In management books, I suggest reading voluminous, because no matter what the future, as the professional age increases, we will embark on the road of management. So a rainy day is always a good thing. "E-commerce management perspective" "Marketing Management" "Operation Management" (here is the operation of business Management meaning) "Project Management Knowledge System Guide" These four books can be used as a compulsory reading for the long term read plan. Team management Books, I value team performance management, such as "quantitative, large data era of enterprise Management", this book I focus on recommending, because the Internet enterprises need to quantify the results, and this book will be the quantitative methods of the enterprise to do a systematic introduction.

Second, the elimination of human Haggard: Based on the responsibilities of the position, seek the best solution

Operational responsibilities, I personally believe that the data analysis based on the flow, retention, transformation of the Trinity work. The Division of labor here is very complex, such as traffic, there are several ways, there are several positions. So I'm going to score these 3.1 lines in the recommendation.

Data analysis

I was in the previous post "to the website analysis of new people recommend some web analytics introductory tutorials and resources" article has recommended a number of books, picked here, no longer detailed:

Basic Books: "Website analysis Basic Course" "Website Analysis Combat: How to Data driven decision, enhance the value of the site" "Traffic Secrets: Google Analytics website analysis and Optimization Skills" second Edition

Skills Advanced: "Proficient in Web Analytics 2.0: User Center Science and online statistical art"

Data presentation: "Who said the rookie will not be data Analysis" 2013 New edition of Excel business chart applications and techniques 108 cases (Two-color Edition) "Vivid Data: Data visualization Guide"

Expanding training: "Big Data Times" "R language Combat"

In addition, there are several specific topics based on the analysis of books, such as search engine based on "proficient in search Analysis", based on Taobao "play changed: Taobao Sellers win weak brand era." Social networking web site data Mining and analysis (technology to read). In addition, performance optimization I also put it here recommended, "Building high-performance Web Site" "Web site performance monitoring and Optimization" "large-scale Web services development technology", "high-performance Web site Building Advanced Guide" four book individuals do not understand the skills of people can pay attention to read a general meaning to understand.

Flow

Traffic capture is the product promotion, such books have been flooded in the Internet, the size of the streets, the most difficult to distinguish the pros and cons, the speed of the book is also significantly faster than the product category books. So the tide is the most important to avoid spending the wrong silver. Network Marketing skills book first push "Up your sleeve, website promotion 101 Strokes", the domestic similar books for the "Network marketing promotion of actual practice treasure". But I do not recommend reading through the two books, such as in the traffic capture problems encountered, to find the answer in this book must be better. I recommend the Internet marketing books The first push on the outbreak of the Marketing Revolution-social Network Marketing Guide This book I read the first time that there is nothing, after reading then feel not general, "wet marketing" can be used as a supporting reading book. "Call to Action" "Waiting for a cat to bark" is two good books, but the translation of the passable, to do a good job in preparation for scalp numbness. SEO because too hot, so out of the book is not surprising, many are fakes. If you learn SEO, or Zac write "seo actual password" and translation of the "SEO art" reliable point. In addition, I feel very classic "search engine marketing-web site traffic speed" has not been recognized by the audience, have the spleen and stomach can be taken to read. Search Engine Optimization: One hour per day "search engine optimization" is said to be good. Content marketing, I first push the "content marketing, Network marketing killer Weapon", especially the recent micro-BO micro-letter more popular, how to do the success of the text to do the article, the book has the answer.

Retained

Retain users, in addition to the product experience, I mainly content and activities. Good content and creative activities can let users have nothing to visit your site. Content, "Better than precept: Web content to win the book" Good, "face-to-face with 50 editors" good, lack of system, can be read fast. The Web Content Policy guide has been hailed as a cornerstone of content strategy, but slightly thinner and less enjoyable to read. Activity planning, this aspect of the book has not found a classic, I only have a "sales of actual combat skills a whole", is a traditional business promotion Daquan, occasionally do activities with a turn. However, the planning of the book in the traditional industry is very complex, I was also the main planning sector of the Three Musketeers: Wang Zhixia, Chongda Search, Maozhong. Recently, these three people frequently out of the book, Wang Zhixia "Find the Soul" for its classic, the recent "push hands" can also be read. Shing's book "Jiangshan into the row" is good, ye in the Want and do two books is the actual combat summary. We can draw on the traditional experience of these people in retaining our users. Because the battle is wisdom and creativity, especially at this stage of social media flames arrogant. It's getting harder to keep eyeballs, and good ideas come from life, not books.

Into

Based on the analysis of the "website Conversion rate Optimization" "Data nuggets, E-commerce operation Breakthrough" "Landing page Optimization Authority Guide" "Taobao Sellers Tips" are rare good books, in the transformation has given us a lot of experience and methods. Improve the conversion rate! : Web page A/B testing and multivariable Testing Practice Guide is not a practical book, but contains AB Test experience, readable. Many of the traditional retail business books we can read, broaden our horizons, such as "beer and diapers", "Why Customers buy" is a great book.

Three, to find him thousands of degrees: suddenly looking back, Scarlett originally in the Harem

In fact, after so many years of operation work, suddenly found that people's reading interest will change with your understanding of the occupation. In the near future, in addition to solving the problems encountered in the work of the above mentioned types of books rarely read. More time is left for extracurricular readings. Speak out not afraid of your jokes, recently keen to read the novel "Huan Biography", which is a variety of struggles, writing is also commendable, read the fun. Recently read books have Zhou, Liu, Ma Yun, Shi Yuzhu, ding lei biographies of these people. Occasionally relive four classics. The political book "Hard Ball" is a great read. When it's okay, read the idiom dictionary and the Xinhua Dictionary. In my watercress reader, "See Women" "flying" "eating All Wine Beauty" "Rice 酔 Record" "Anti-Portrait" "The Bowl of Jiangshan" "human trade" "Hormone teen" grotesque psychology "" Digital Utopia "" Race with Machine "" Geometry World "" open napkin "" Great Gatsby "" Evil Hypnotist " The books are waiting for me to turn the green. Especially the voluminous "Huan biography" has six parts. Maybe it's getting older, less interested in the Internet, and a lot of fun in life. In addition, still read "out of control" although not touch the mind.

Do community-run children's shoes extracurricular reading Naked Ape Trilogy: Naked Ape, human zoo and intimate behavior. To understand the Community mechanism from the root, and to be interested in the user's behavior can read "money-making behavior Economics" "Epidemic Materialism" "After the advent of the materialistic age." Interested in social media can be a guide to read ad copy books, such as "The Secrets of advertising martial Arts" "Advertising copy Fax" "Large outflow" and so on. Interested in business can read the "war", and so on.

In a word: operation to do the last, often experience to the striking of all can be brought to tasty. This may be the highest level of operation. Anyway, that's what I think.

Where to find these books

So many books have been recommended, passers-by Percy red lips: "Do you want me to be poor?" Indeed, the Internet book Loyang, a thin booklet at 50, more voluminous hundred yuan. In fact, the long mixed internet people know, I do not need to see the new book to buy, the Internet to sell a variety of e-book channels abound, to spend a little thought is also possible. The recent commercialization of watercress, the new opened the electronic bookstore, the above 30% of the book is sold inside, its research and development of the reader is also more and more intelligent, although the sale is also expensive, the end is cheaper than the paper book 50%. Jingdong E-book City has a Chang read card, I spent 90 yuan to read 1000 books, is cheap, but the book is not a lot. In addition, Taobao has a lot of secretly selling e-books, such as my website Operation 108 will be bookstores, although repeatedly by the electronics industry and the people's postal press to complain, still strong alive. Although some books have been forced to stand down, there are more than 70 copies left. Until Taobao deducted the score.

What time to read these books

The people who work are very busy, especially the Beijing Drift clan. Working overtime every day, there is no time to read. As a matter of fact, I now feel that reading on the subway is a good time. If read in, will also miss the site, haha. In addition, 10 minutes of looking at a few pages before going to bed at night can also help you sleep.

Okay, more than 5,000 words. Although the word no cost, can be free to splurge, but the heart of the country, save point text is point text. Today, October 1, enjoy a 7-day holiday. As for the other, leave it behind.