Improve the site ranking is not the ultimate goal of SEO

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What SEO? With the development of the network, SEO optimization More and more by the webmaster attention. But what is the purpose of our SEO? Just rank?

SEO is the so-called search engine optimization, can be understood as, SEO is to change the Web page, so that visitors can find them in search engines, but the real SEO is not simply so!

The profound problem of classic SEO is to focus on technical solutions. Webmasters use a variety of techniques, strategies, to generate more traffic or higher rankings, but they do not have a business strategy or do not work on business goals because they cannot measure average potential customer costs or costs per acquisition.

Search engine optimization should not always be the goal of preemption rankings, SEO should be part of the business strategy. The goal of SEO is to increase the number of conversions and sales and measure success by showing the increase in potential customers, conversions, or sales.

All along, the goal of SEO is to let the Web site in the search engine ranked the most ahead. In traditional SEO "first" is the easiest way to measure success, everyone can enter their favorite keywords, watch the search engine and view the rankings.

In addition to a vague "build better page", the search engine doesn't help us much, creating a lot of confusing and erroneous information. Many SEO forums are littered with bad advice, and crooks use the search engine's "silence" to provide unreliable services.

Some companies understand the importance of SEO, but do not understand how to select keywords, such as the company name does not need to optimize, the people who want to buy products, the use of company name to search the possibility is very low; users will look for products. In the absence of analysis tools, there is no way to match searches and transformations; webmasters can see their rankings and they use this method.

When the analysis tool is introduced, SEO also changes, and analysis tools can be used to manage SEO according to business objectives. Increase the number of conversions and sales, which can be done through analytical tools.

Analysis tools show which keywords bring traffic to the site, you can see how many conversions, prospects, and sales each keyword generates, and you know which sites send the transformed traffic, by understanding the best entry page bounce rate and using multivariable tools, you can measure and improve the page and make the profit better.

Further in-depth SEO, should be combined with the site operation, and gradually expand the impact of the site, and even help companies build brand effects, rather than simply ranking.

Get a good ranking, perhaps only to say SEO optimization is the first step, everything should be seen deeper and farther, so just grasp the work of SEO, set long-term goals, will have information to the most extreme SEO!

Source: Source Code (www.codesir.com) If there are different opinions of friends, please feel free to point out the exchange!