Improve the key words conversion rate of the webmaster: article structure skill

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Improve the key words conversion rate of the webmaster: article structure skill

Long tail keyword, is to the existing keywords some attributive and adverbial modification; its advantage is to increase the flow and the accuracy of the target customer. The use of long tail keywords in the corporate web site is very important, a large number of previous articles have focused on how to write or design long tail keywords. But for the long tail keyword conversion rate problem, few articles involved. In the long-term analysis of customer conversion, we found that the introduction of different quality long tail keyword customers can be divided into three broad categories. We follow the characteristics of these three types of customers, the relevant page article structure adjustment, achieved a good conversion effect. The report is as follows:

Company website background: The company is a professional accounting company. Target customers: Small business people need to account for the accounts of the agent.

Case study:

First class Customer: Gold customer. Gold customer is obviously by the most excellent long tail keyword introduced, customer signing intention is very strong, is the focus of the focus. For example, a customer uses "Shanghai's cheapest agency billing company" to search. Clearly the customer's intention is clear, it is ready to find an agency to sign a company, the other price may be its most concerned about the issue. For this gold customer, the relevant article design we adopt the pyramid-shaped article structure. At the beginning of the article appeared the pyramid, quickly put forward "company information and Price", followed by "Other advantages of the company" such as quality of service, and finally discuss why the company set prices, and some other customers may be concerned about issues.

Type II customers: Potential customer conversions. Potential customers have the potential to contract with a business, but their intentions are not strong or are not motivated at all. The successful transformation of these clients needs to be induced. For example, after a client registers to complete the company, does not know oneself next to do what thing. At this point he will search for "what to do after company registration." Obviously this customer does not know, the company after registration needs to carry out the financial agent, also do not know that the agency bookkeeping companies can carry out these projects agent, so although its signing intention is not strong, but there is the possibility of successful transformation. We use sandwich-style structures for related articles. First of all, the outline of the "Company registration after the completion of what to do", generally not more than 2 lines of words; then the "Company information and advantages, service content", and finally again detailed "Company registration after the completion of what to do."

Third category customer: Crossing customer conversion. Crossing the customer must exist, although the company's website needs the precise target customers, but let more one person remember you are not good. To stimulate the "crossing customer" long tail keyword, we arrange the article structure is to highlight the "mandatory tender ad implantation." For example, there is an accounting search "the establishment of a small business financial system." We at the beginning of the article directly output enterprise Information "Shanghai ...." is a professional agency bookkeeping company .... "Of course the characters are not too long, usually no more than 2 lines of words." Then directly into the "Small business financial system to establish" formal style. Accountants will certainly not look for agency accounting companies, but they may have friends, relatives want him to recommend an agency bookkeeping company, at this time, the crossing of the customer conversion success.

Here is a brief introduction to the different customer nature, page arrangement skills. Improve the long tail keyword conversion rate of skills involved in the content or a lot of, such as on the use of banner, the use of stimulating information vocabulary is also very important. These will be introduced in succession.

This article by http://www.ruanyinchina.com,http://www.shanghaicaiwu.com, webmaster original, thank A5 to provide space for publication.