Improve the use of the website conversion rate of the Smart pre-sale page

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Making money from a website often means using a "profit generator", such as affiliate programs and site ads.

All of these monetization methods rely on prompting visitors to start a specific behavior, such as clicking on an ad or affiliate link, buying a product, subscribing to newsletters, and so on.

Visitors do what you want, usually depending on the visual structure of the site (design, advertising location, etc.), the content type that precedes or surrounds the product.

The success of Affiliate programs is particularly susceptible to copywriting and personal referrals. There's nothing more effective than getting people to act on your affiliate links.

Why sometimes direct affiliate links don't work

Direct Affiliate links are links to external Web sites, and you are part of the alliance. These links will send your site traffic to other places, the effect of this referral mainly depends on the main station.

If the site's login page is poor or poorly designed, you will lose a potential referral opportunity. Many sites have design problems that do not effectively capture the initial interest of visitors.

Directing them directly to this type of external Web page is tantamount to "alliance suicide", in order to achieve a higher conversion rate and overall efficiency, we strongly recommend that you must create a pre-sale page on your own website.

The above illustration is an example. Brian Clark integrates two pre-sale pages with his blog. You can look at the "resources" in the left-hand column and you'll find two text links. One is Midphase Web Hosting, one is Glyphius copywriting software.

The two Web pages promote one product, respectively. The Midphase Web hosting page is in a separate page format, and Glyphius copywriting software is made up of 1 logs, and Brian Clark thoroughly reviews the software in his blog post.

If you want to create your own pre-sale page, they are good reference examples. The Midphase section is short and utilizes a scanning format, while the Glyphius article focuses more on detail reviews and avoids sales with great care.

Second, the creation of special pre-sale page of the profit place

There are many benefits to creating a pre-sale page dedicated to the product or website you want to promote. Here are a few typical benefits:

1, attract search engine traffic. Creating a presale page means that you already have a page that is relevant to the keyword and will be displayed on the search engine. If the optimization is good, this page will bring you some additional search engine traffic.

2. Make full use of the trust of existing visitors. In Alliance promotion, the use of personal voice is often neglected. If your overall website is well designed and provides truly useful content, it is easier to gain the trust of your visitors. To create a pre-sale page, to release some of your objective view of the product, do not blindly link to external sites, indiscriminate use of the trust gained.

3, make offline promotion easier. Setting up a pre-sale page on a website can make future promotions easier. Using affiliate links around forums, blogs, or other public sites makes you look like a spam sender. You can put the link on your Web page, clearly explain the product or solution, but also to get traffic for the site, rather than simply to direct visitors to the affiliate website. This allows you to get new blog readers, customers, and subscription lists.

Third, how to create a pre-sale page on the website

The establishment of the pre-sale page on the website is very simple, just a few steps on the line.

Create a new Web page that contains recommendations about the product, and of course you can use an existing blog, but we recommend that you use a separate page.

Make the new site visible through a graphic banner or text link. Be sure to make this link highly visible, either on the site or on a specific "recommendation" page.

7 steps to create a presale page

The effect of a presale page depends on several factors, and a powerful, seductive copy is probably the most important rule you should pay attention to. Here are a few small guides that can help you create a more powerful pre-sale page.

1. Don't brag too much. The actual situation of the product should be balanced with the description on the Web page. Objectivity and frankness are usually the best way.

2. No extra hyperlinks. Do not link to other articles on your site or other external sites. The only link that should be included is your affiliate link. Because you don't want to distract your visitors or go somewhere else?

3. Use Affiliate links more than once. Try to use the same affiliate links on the presale page more than once, at the beginning and end of your article, using different anchor text to make them look like they don't repeat.

4, try the Invisible Alliance links. It is possible to increase the click-enter rate by linking the Affiliate links, but this largely depends on the overall look/feel of the site and its reputation in its niche. If you suspect this method, you can use the links for a period of time, then hide them for the same time, and compare the effects by clicking on the entry rate.

5, concise. Promotional pages cannot be too long. If it takes a few minutes to open, visitors are usually impatient.

6, pay attention to usability. Use subheadings, bold specific keywords, or phrases to help improve the visual impact of replicas.

7. Provide benefits. It is important to make sure that visitors know what benefits the Affiliate program has for them. If you want to provide additional rewards for users registered under affiliate links, be sure to specify them.

In general, a basic pre-sale page can be set up within one hours, and usually does not require regular maintenance or updates. If you want your site to maximize traffic, creating a presale page for affiliate programs is one of the important steps to take.

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