In the case of holding the thigh, the light media finally chose the financial atmosphere

Light Media today issued a notice, the announcement of the company's Non-public offering is 2.8 billion yuan in the total amount of shares, Ali to 24.22 yuan/share the price of more than 99 million shares, a total investment of 2.4 billion yuan to become the second largest light media shareholder.

Light Media is China's more mature film and television program production and distributors, has launched the "people in the awkward way of the Thai embarrassed", "to us will eventually die of youth", "Breaking Up the Master" and other film works. In the batm of the layout of the content industry, the resources of the light media is the object of competition. At the end of January, there were millet shares of light media rumors, but later millet officials quickly denied the news. Now it seems that although Chen is an independent director of Light media, but the final light still chose the deep pockets of Ali.

Ali group from last March began to layout the content industry, into the culture of China, renamed it "Ali Pictures." But by cultural China's legacy of financial problems, Ali pictures suspended last August, until December to straighten out the problem. The cost was a half year loss of HK $600 million, "delaying or canceling the release of a number of television series and films scheduled for 2014".

In this period, Tencent has completed the film and television, literature, animation game three major content industry layout, "Tencent Film +" launched the "Battle of God", "QQ speed" and other 7 star IP movie plans, Baidu film "muffled up" to participate in the "return to the 20-year-old" investment, plans to launch a similar to Che's film O2O products.

Therefore, access to light media resources for Ali in the content of the layout is very important, Ali film today's share price also benefited 8.57%. Ali's first film, "The Ferryman", which cooperated with the Shenzhen radio and television, was expected to be released at the end of the year. December of the complex licensing bulletin also revealed that Ali has been purchased "also bead" of the novel film adaptation Rights and "Wolf Totem" overseas distribution rights, and Chai, Wong Kar-wai signed 5 films.