In the chain: Network promotion skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, some netizens have seen me write the article: "Recent Baidu second page preliminary analysis-Baidu algorithm Change analysis-network case Analysis", has been asking me what the use of the chain, how to use? Today I wrote this article on these issues, I hope that netizens do not ask me the same question!

Take the entire site, the distribution and quantity of the chain, for some of the site's deep page browsing and retrieval plays a vital role. The role of the chain can not be belittled, as a site will be passed its PageRank value to the site linked to it, the internal link will also pass its PR to the linked page. Only when there is value, we must learn to use him.

At this stage of the SEO, has rushed out of the category of simple keyword rankings, more Seoer has been aware of the importance of reform and progress. Long tail effect, Web site architecture, user experience design has been recorded on the agenda.

So first of all, the analysis of what is the inner chain? Literally not difficult to distinguish, is a site's internal links, that is: the same site inside the link between the pages.

What is the function of the inner chain?

First, part of the chain, if the search engine included, his role will be the same as outside the chain. If the keyword difficulty and the density of the chain with good, will enhance the weight of the entire site, and lead to the promotion of site keyword rankings. Even the right to drop the site regain weight.

Second, the internal chain to attract the long tail word flow of importance, the long tail effect of the source power. For the general web site, unless it is a lot of resources have no place to spend the site, otherwise it will not be placed outside the chain of resources on the long tail words. Therefore, for most sites, the long tail of the link resources are derived from the chain, which is relatively cost-effective.

Third, the inner chain can increase the site's included pages. Such as: News page, can catalog the production of large quantities of the chain, guide customers, there are other ways to try. For the portal type, tourism, training institutions, government departments of the website, the effect of the chain is still outstanding. This is a lot of seoer improve the user experience of the customer site approach, we can learn from.

Four, the internal chain for the site structure and user experience design importance, for the guidance of user experience design, definitely need hyperlinks to guide the completion of the user can not directly open, such user experience is not perfect.

How to improve the existing internal chain?

Home Page Original content more, the site structure of the diagnosis, to ensure that spiders can crawl to (the directory can not be deep, generally can not exceed three layers, such as www.xxxx.com/a/b/c/index.html; optimize navigation so that spiders can successfully find all the pages of the site; Site map production. , the article should refer to this article: How to prevent the original article stolen? The network promotion technique Baidu This update causes many "second page phenomenon" The appearance, the preliminary solution, should look for some high quality website to carry on the promotion, the original content continues to maintain the renewal, the Exchange High quality link must notice.

This article starts Address Pines website Promotion blog: http://www.1860z.com/445.html (reprint please reserve, very thanks!)