In the name of user experience Bo out of the new Deal during the marketing overview of online games

From the Ministry of Culture issued ban vulgar marketing New deal has been in the past week, around the new deal before and after the game marketing relatively early various gimmick marketing, spokesperson Marketing has changed dramatically. Health, sunshine, positive, even focus on the game itself and pay attention to the user experience to become the marketing characteristics of this period. Although there is a limit to the requirements of the bottom line, but online games marketing or performance of a wide variety of eyeball controversy.　　And the biggest feature is the user experience of the name, bo out bit!　　The most out of the endorsement event: "Through ol" found a dog July 13 "through ol" officially announced the July 16 news, but also announced to let the industry let users almost Pang a news: They found a dog to endorse. Subsequent comments directly call this the Ministry of Culture's New deal to prohibit vulgar endorsement after another out of the endorsement, it is not vulgar, but enough to attract attention.　　Because in a strict definition, animals are not in the list of vulgar marketing ban, and the first batch of the release of the Satsuma dog with the naïve smile of the photo really let a lot of pet lovers to be moved. But this endorsement is not just for eyeballs, in the "Through Ol" does set up a play companion system, the play companion system the most important playmates, that is, the game of the pet species is a variety of dogs, endorsement of the dog is not the whole game, but the game's play companion system-　　This is, of course, an official explanation. So far, more people are still linked to the emergence of the endorsement of dogs and the impact of the bottom line.　　This endorsement in the eye and the success of the success or failure of how to count, time to verify.　　Comments: We are not shouting game spokesperson selection and the combination of the game is not close enough, now endorsement dog endorsement has the characteristics of the game with the system, how are we scolded it? The most public good marketing: "The Valley of the Dragon" recycling of old batteries compared to the "Heroic Age" wantonly Recycling user point card, the author personally more highly praised the "Dragon Valley" in Shanghai on July 11 to engage in the old battery recycling activities.　　Games away from environmental protection public welfare has been a long time, at least game marketing will rarely take the initiative to move closer to the environment, and in recent years Wenchuan earthquake, Yushu earthquake and southwest drought somewhat passive public marketing components. "The Valley of the Dragon" the marketing strategy of recycling old batteries in fact, and now everyone is in pursuit of Low-carbon life has a direct relationship, and the battery is everyone around will be used to waste, but not everyone can be environmentally friendly treatment of the likely cause of serious pollution of small things.　　So from the social welfare perspective, the "Dragon Valley" of the old battery recycling marketing does have to be positive attitude, but the marketing in the game media relatively low-key. I'm sure a lot of people have the same questions as me. What about these old batteries? Just for marketing stunts?　　It is said that CJ will have a surprise, will let people see the alternative value of waste batteries! Comment on: Public welfare marketing how far away from us? More social responsibility, in fact, not far! [Page] The most interest player's stimulation point: "The Biography of Heroes handed down" push the high explosive rate to play the new version of the game diagram is what? ByAccording to the general logic, good equipment must be indispensable. Even the pursuit of the best equipment will be the main goal of many players in the later stages of the game.　　For personal use is very windy, even if not, can also sell a good price. This way to stimulate the market, there are a few, such as "Warrior ol" Weekend can drive Crazy 5 times times experience, this is not common. But the most important equipment acquisition after the upgrade depends on the high explosion rate. "Handed down" is the recent opening of this marketing strategy the most fierce one, the new version of "The Treasure" will be the entire version of the explosion rate, while increasing the "soul Awakening" to enhance the weapon equipment attributes. Low threshold effect, more attractive than ordinary delivery equipment activities to increase online time. This kind of popular pull method in fact, every year will happen many times, always tried, just to see who sent more readily, so that the player more enjoyable.　　The technical content is not high, the effect is extremely good!　　Comments: Explosion rate, equipped with cattle x, this is enough to attract a lot of people two points!　　The new speed is greatly improved: DNF update the eighth chapter "Biography of Heroes handed down" that high explosion rate of the practice is to attract old players one of the killer, and another way of attracting is the version of the new, and even launched a new career. The update of chapter eighth of DNF is typical of such practices. But it also paired with the bubble-class spokesperson's propaganda offensive, the new version of the imagination. Compared to the previous version, the eighth chapter of the main or new career opening.　　But many players are expressing concern about the prospects of a new career: the early new career of the messenger is still a minority in the game, in other words, in addition to the original professional system, the new career in the DNF has been not the affirmation of the player. But the recent DNF have a headache, I am afraid not only after the opening of the new career how many people are willing to experience the problem. Around the wrong seal number is serious, plug overflow, falling line frequently still puzzle Tencent has not found a good solution, and the player has become the loss of all the stakeholders. In the eighth chapter of the update before the Tencent has just announced the beginning of the July list, and then a large number of players responded mistakenly sealed and no solution. With the summer war looming, Tencent's seemingly iron-fisted approach is actually frustrating a lot of players and creating the idea of switching to other products.　　This is the problem that Tencent needs to worry about most! Comment on: DNF's push new version speed is obviously accelerated, obviously is caused by the market competition. But in the fierce competition environment in vain to ignore the player's interest in a large number of false seal, so hegemonic policy will let too many people to DNF dead heart! [Page] Recycling research and development also when marketing: "Sword of the Dragon" speculation two times development generally, recycled to the game is a kind of injury.　　Although on the surface is responsible for the player, in fact, the side reflects the game did not reach the finished stage, the market image plummeted. "The Sword of the Dragon" is the recent two development of the hottest game, the root cause is that the decline basically let this work will definitely miss the summer market golden period, but as the annual play, so it is not from the expected goal to go further and farther? So always good at the market perfect time and space simply come to a topsy-turvy,The "Sword of the Dragon" to the melt to beautify the flowers why so splendid general. In fact, the game of the melted down, so far the success of the only "Dahua West Tour Online2" one.　　The rest, you need to say more?　　Comments: The melt is not your fault, but the melt down when good, but also misleading the player really should get PP! After the new deal, in fact, the biggest change is the overall withdrawal of all vulgar marketing. But there are still a few final struggles. For example, Chi Yi should take the wrong thing, said that they find Fengjiao, apologize to everyone.　　But everyone knows, if not the new deal, wisdom is not aware of their own mistakes, so this kind of apology to see is Luliang affectation, why disgrace it? And the new deal after the positive changes, it is the game can start to close to the game to do some marketing activities, or the public good, version update, as long as it is true and the combination of the game well, can let everyone understand the ins and outs and praise, this is a good marketing strategy. Bo out a bit right, wrong is out of the line. Believe that this will be every manufacturer in the future marketing will have to consider the subject! (Edit Zhang Xing)