Increase your two times attraction: Title and description settings

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Explanation：

The two-point appeal here is what it's like to get a lot more traction by setting the title and description (description of the site) and getting more users ' clicks after the search engine's natural ranking results have been ranked better. Baidu in the rankings also have a title and a brief description of the site and the site natural ranking is relative. Many enterprises through the relevant SEO optimization in the acquisition of a better natural ranking of search engines, but it is disappointing that the ranking results show the title and description is not attractive, but to show that the company provides product services are not related to a variety of different descriptions, which let you not only the existence of customers lost, It will also allow the search engine to reduce the user experience and finally return to the impact of search engine rankings!

How to determine the title and the description of the site?

Choose to determine the title before we should first stand in the user and enterprise perspective to think about.

The user is what kind of user.

There are customers? A colleague? or a familiar customer? Search for this product service customers are foreign trade enterprises? or a direct client? If the foreign trade enterprises their focus is the product of the factory? or the company? or the size of the company? These are the things you can consider and study. Because different customers have different requirements for product services. Peers may pay attention to your brand publicity, unfamiliar customers focus on your professional skills, prices, time and so on.

Second, the enterprise is a what kind of enterprise, provide what kind of products and services.

Mainly from the corporate brand, culture and corporate positioning and other aspects of the consideration. For example, the enterprise is mainly production, its own factories, no own brand, the factory is the biggest advantage of enterprises, it is necessary to highlight the advantages of enterprises. The title can be considered to join the "own factory", if the brand is best to join the brand name "XX", and other aspects to consider the measurement of enterprise focus.

The title can be described below after determining the customer and business advantage focus

Title requirements: Simple and clear, outstanding enterprise advantages and Enterprise focus (bidding ranking requirements title Description can not exceed 25 characters, natural ranking of the title show no more than 30 characters)

Take the word "glue factory"

The first place to bid promotion is "speed glue factory specializing in the production of glue (quality industry best)" This title is a good illustration of the advantages of enterprises, concise. Here include: Corporate brand "Speed", Enterprise Products "glue", the Enterprise own manufacturers, enterprise advantages "quality industry best" is a few words have attracted the attention of customers.

Here's a screenshot to illustrate if you are a user you are looking for glue factory customers would you prefer to order the following one?

Figure:

Figure 1

Figure 2

Clearly: the title of Figure 1 is more accessible to customer clicks. Because this is what customers want to find information!

and Figure 2, the title only appears a "1", for this situation can only show that the enterprise did not pay attention to network marketing this channel, or Baidu customers are not responsible.

The title of the description of the factory then on a simple summary of the site description.

Site Description Description Requirements: Including the company name, the company's products and services, advantages (price, time, technology, brand) and the company's contact phone!

Example analysis is as follows

"Glue Factory" keyword ranked first description of the following "the company's own factory in Malaysia, the use of multinational imports of raw materials with a variety of glue, products imported PP,PE,ABS,PVC glue, hot melt glue, quick dry glue, epoxy resin glue, no shadow glue, oxygen-free glue, can be equipped with a variety of glue, Many brands of glue can be domestic delivery, quality assurance, price concessions. 0769-83975600 "

The description includes-factory address, raw material source, operating product variety, quality, distribution scope, contact method.

The same is the "glue factory" to the results of the right to do the bidding promotion rankings show is duplicate keywords.

As shown in Figure 2

Not a few of the below natural rankings are better described. The number one display is also duplicate product keywords.

The description of description in SEO optimization of a number of factors in the position may not be small, but the search engine user experience and improve two times the attraction has played a significant role, and ultimately will directly affect the search engine rankings.

As long as the understanding to do every detail of the place in order to achieve better network marketing results.

Author: Don

Original download: Tang's Network Marketing blog www.ingboy.cn