Industry website Profit Way analysis of the training site

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Subdivision of the industry site is considered to be a start-up or the direction of the site, which is like decorating home building materials education wedding photography and even driving school, etc. have appeared a series of relatively large web site. In the next period of time, the author will focus on writing a number of articles for you to analyze the details of these segments of the industry's web site of the detailed profit way. The first thing to analyze is the education and training website. There are two kinds of websites of education and training, one is the educational website with the main mode of providing educational consultation, the other is the training website which is based on providing training information. An article on "Industry web site profitability analysis of the Education Web page" for everyone to analyze the education site, this article to take a look at the top of the training of how the site is profitable.

The profit model of the training website mainly has the following points:

First: Agent enrollment. Agent enrollment is currently the most important training sites in the profit model. Because this model has little input and loss for educational institutions, so they are welcomed by them. The basic model is the website and the educational institution sign the agency enrollment agreement, by the website help the education organization enrollment, each recruit one student website to withdraw certain amount of commission, if the student does not enroll then does not pay. As a result of every day on the Internet to find training information on a large number of students, if the site traffic is rich, then every day through the site enrollment of the students will be a lot of this site through the agent enrollment to obtain the income is also quite objective. I have a friend in Zhengzhou to do an education and training website, opened up the national dozens of cities in the branch station to do enrollment, feed a small company, the company has more than 20 people, the gross income of nearly million per day.

Second: value-added services. A lot of training site model is to refer to the classification of information on the site, to put it bluntly is the classification of information on the site of the training column to do a single site. Since it is the form of imitation classified information site, then the profit model will naturally refer to the classification information site. A column, the site visitors can see the guidance information is limited, then the training institutions ranked front, will get more exposure and click, and finally get the student enrollment fee is more likely. But the number of training institutions is relatively large, so, want to ensure that their own organization's information for a long time in the forefront or has been ranked in the forefront, it needs to buy a top value-added services such as Add. Of course, there have been other value-added services in the education and training website, such as the purchase of 400 transfer calls, the recommendation of the two-class domain name trainee homepage, and so on.

Third: Online classroom and advertising. These profit models are similar to the educational websites above, so put them together. Since most of the visitors to the training site have clear training needs, the turnover rate of online training courses offered by such websites is significantly higher than that of educational websites. As for advertising this kind of profit model and the above education type website basically same, but the training type website advertisement puts the customer often to be more urbanized.

The detailed profit model of the above training website is introduced. This article by the training Search http://px.wangxiao.so original, reprint please indicate the source. Welcome to continue to pay attention to the next "industry Web site profitability analysis of the decoration bidding website."