Ingenious use of fine tuning transformation

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From the editor to the optimization, I have been in accordance with the previous Director of the program to perform our website optimization work, but there is no ideal ranking results, the keyword ranking instability, the conversion rate is not high. After the accumulation of experience, I have some of my own attempts, that is to fine-tune the site, the unexpected is to improve the conversion rate, so today I recommend this article to those who have the same situation with me.

One, what is fine-tuning

Fine-tuning refers to the user's needs for our site to do local adjustment, including text, pictures, and other visible elements of modification, adjustment.

Note: 1, fine-tuning is not updated: Update is to generate new pages, fine-tuning is in the existing page to make changes. Adjustment。

2, fine-tuning is not a revision: a large adjustment is revised, fine-tuning is a small local adjustment.

II. Benefits of fine-tuning

If a page has not changed for a long time, it will be included in the search engine omitted entries, and even removed from the search engine index library, so we have to fine-tune, so that the search engine often update our site page.

1, stable keyword ranking: have done SEO students will find that many times when we search the keyword when the date and our site snapshot time is not the same, this is the Search Engine index library update time problem, and the ranking and search engine last updated time related. Often fine-tuning, help to increase the spider's crawling frequency, but also to meet the different users of different time needs, thus stabilizing the rankings.

2, improve the conversion rate: Many people may be puzzled, fine-tuning can promote conversion rate? Yes, we give an example: a product station, we recommend different products at different times, instead of recommending that several products throughout the year, is not the first one can improve the conversion rate.

3, to solve the problem of the right to reduce the site: fine-tuning is to solve some of the problem of the right to reduce the site, such as: Snapshots do not update, or some of the keywords ranked on the second page anyway, we make fine tuning, let search engine on the page again crawl recalculate rankings.

Third, fine-tuning how to operate

Here I take the Mall product page for example, how to fine-tune the content of the page, and explain the benefits of doing so.

1, recommended product adjustment

We know that the products recommended by the product station to bring the conversion rate is very high, we can provide some similar products or recommend some packages, as well as recommend customers, purchased the goods people also bought which goods and other methods to achieve fine-tuning, but also to improve the conversion rate.

2, the most popular search adjustment

Do not know the careful classmate has not found, our site search box below, can be set up a hot search, and can be based on the different needs of users to set different keywords. These words can lead the customer into the purchase page to achieve the conversion rate.

3, Hot selling ranking adjustment

We should be able to understand, users will certainly be more concerned about the site which products sell better, they will also according to others feel this good, and the desire to buy.

Note: The above is just a few fine-tuning of the application, everyone's thinking is not the same, ideas will also be different, here I only do a simple introduction, more fine-tuning methods still need everyone's creativity.

Summary: Fine-tuning is not arbitrary adjustment, but will not meet the needs of users at this time the content of the replacement, this we can according to Baidu statistics of the hot trying to learn which is not the user like, so that adjustment, fine-tuning is not a random adjustment, it needs to follow a certain law, so as to achieve its effect

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