Instagram and Snapchat: from "to the end" to "alive"

What made me think of this was the new series of emerging mail clients, such as Hop, Unibox, Lightmail, and bad mail.

This type of mail client has a feature: they are primarily focused on senders or organizations, rearranging and arranging your emails, in this way, to improve the efficiency of your handling of messages.

At the same time, they also have a common feature: let you reply to the message as simple as replying to IM.

What does that mean?

It means that when you go back to your email, you stop thinking about "neat" questions and just quickly deliver the message you want to convey. And this more attention to "information transmission efficiency" and no longer "so" the emphasis on the framework and structure of the practice, in my view is a "from" to "live" transformation, the former needs to be carefully decorated, and the latter more important nature.

Are there any similar examples other than mail? Some。

Instagram and Facebook, and even a lot of social products that can leave a mark, are, to some extent, a "vanity tool", and the moments they record are decorated and pondered. And the emerging Slingshot, Snapchat and so on after reading that burning type of fiery, in my opinion, is also a kind from "end" to "alive" change.

How many photos are worth saving in a lifetime? I guess that's worth preserving, just like the Instagram on the photos, other wacky self-portraits, or simply tell each other where you are, what you see, or record what you see as interesting, but not quite suitable for public photos, are more suitable for "Burn after", you do not need to save, But you need to take a picture and send a message. Instagram, Facebook information is more, and Slingshot, Snapchat information, more casual, more real.

Any more? Some。

In my opinion, typography and traditional media, to emphasize the rapid transmission of information in the new media is a "from the end" to "live" transition. In the past to write articles, published in the magazine, is a very decent and fastidious things, so typesetting, format, font, white and so are very elegant, content is mostly in depth content mainly, in addition to the news category, most of the others are not too much emphasis on timeliness. And now the new media, generally speaking, will be the rapid and accurate transmission of information to win, "decent" packaging is only a sub-item, rather than its most valued essence.

and products like Producthunt, in fact, on the basis of vertical blog, a step closer, its only release product name, attach a link, plus a sentence of product introduction mechanism, not only to ensure that information can be very fast delivery, but also because of the limitations of this mechanism (a bit like Apple, By restricting the presentation of a unified and orderly experience, the rendering effect is guaranteed to be decent. This kind of information presentation, which is close to the project index, also saves the reading time and improves the efficiency of finding the project of interest. There's no extra information, and if you're really interested, you can either flip through the comments or search for them.

Any other examples? Yes.

Content production, the Japanese AKB48, all kinds of reality show entertainment, in my opinion, is also a packaging from the past, so that artists and viewers to keep the distance between the "end" to true, all-round understanding of the artist-"Alive"-the transformation.

Especially AKB48, it's this content production and presentation form is worth careful study, and on Internet products, I think mahouve logic, abstract out, with AKB48 is quite a bit similar. In Mahouve, it gathers people in the form of topics, and no matter how small your focus and interest points are, you can find the same people as you. and AKB48 through the size of more than 300 people, recording their lives in the intravenous drip, while touring around, there will always be a sister can hit you, let you become her meal.