Starting with Brazil vs Croatia's first World Cup match, Micro Bo fell into the "football" is the state of the brush screen, all kinds of spit, all kinds of B, all kinds of feeling all-pervasive, for people who do not see the ball, it is simply to destroy human nature and crazy to cry, who asked you to "star you" brush screen planted the curse? Come out and mix Sooner or later it's the truth that you don't know. But then again, the World Cup after the game of passion to vent on Weibo, is it a bit wasteful? For example, Neymar reversed the penalty in Croatia, let me all want to do the emotional needs of their own, as a business can satisfy me, and can the business through such a move to establish a deep brand image?
Perhaps businesses can use interactive games, games to create the scene, create the atmosphere of the game to catch the fans after the passion of the game, so impress them. You can also refer to these two games oh.
Before the World Cup, the Brazilian TBWA advertising company developed an app football shooting game for Giraffas Snack bar; The game is easy to play, open the app, and then fold a single corner of the plate to a ball, so you can use this to shoot on the phone screen, Let the user feel the game penalty of the stimulation and the fun of the game, the original Neymar scored penalty is such Ah!! Release the passion while remembering the restaurant offering the game. The technology here mainly utilizes camera capture technology to capture the trajectory of the ball, thereby promoting the game keeper to move. (no apps are available on the web, but there's a video.)
And if the development of an app, and then let users download the app to play a game is a difficult and stupid thing, then the direct sweep of two-dimensional code can start to play the game is not a lot easier? In order to give the brand to provide the World Cup interactive Marketing solution, the interactive faction based on micro-letter development of the "Interactive penalty winner" game, The game is very simple, the fans only need to open the micro-letter sweep a two-dimensional code can play, the fans can adjust the direction of the ball before the penalty, and then vigorously shot, a total of 3 shots of the opportunity to shoot after the ball can also draw a prize. After the release of passion there are prizes, such businesses are not very flattering fans like it? (Sweep a two-dimensional code experience)
The passion of the fans after the World Cup match is indeed the opportunity for marketers to build up their brand image. One is that after the game the fans are still lingering on the scene or in the joy of the game, and through the theme of the interactive game is very effective continuation of the fans of the game of passion, that is, let the fans release the most real feelings in the implant brand interactive game, play fans invisible to remember the brand, And can quickly establish a good brand image. Second, after the game is the fans back to the debris time of life, interactive games to help integrate these fragments of time, of course, can arouse the excitement of the game scene.
Don't let the passion of the game slip away, just catch it!
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