Internet bat seizes the map market, each family characteristic is different

A few years ago, the map is to let the Internet newcomers keen, so that the Giants do not pay much attention to entrepreneurial blue ocean. And bat three giants in addition to Baidu has been the first to enter the layout, Ali sitting on the Golden Hill led to flawless Shang, and Tencent is only appropriate to invest a few to do a strategic defense, at that time in the industry is almost all active in the traditional navigation enterprises and new map brand.

However, when the development of mobile Internet map beyond people's imagination, map this unique app by virtue of the O2O, location, merchant, and so on eye-catching features suddenly became the people's eyes of the popular fried chicken, and in Ning cast wrong also can not miss tyrants play guide, The three giants quickly completed the "encirclement" of the map industry, and through competition, investment, acquisitions, platform, enforce technical barriers and so on to incorporate or squeeze small and medium-sized competitors, Thus strive to ancestors one step aboard the O2O Beach.

Baidu Keywords-user first, platform

Baidu is the first of the big three to anchor online map industry, and Baidu's strong flow and information based on the temperament, but also make it easier for users to accept its natural links with the map. So in O2O before the big hot, Baidu map has accumulated a congenital advantage.

The user advantage of Baidu map is most directly reflected in quantity and quality. On the one hand, Baidu map cumulative users more than 246 million, the market share of more than 50%; On the other hand, Baidu Map has been in the service from navigation to the user's habit of migration to carry out a lot of attempts and input.

From the traditional point of view, map is an Internet tool, relying on the PC map services have to face the user's use of the scene and the natural contradictions of demand. When the mobile Internet overturned the traditional PC, this contradiction collapsed, map service has the possibility from tool to service. It is important for vendors that provide map services to be able to adapt to such transitions and even to lead users to accelerate the use of their behavior. Based on the defense of Tencent, has been in the soy sauce of Ali in this dimension of the competition are Baidu dumped behind.

When sufficient number of users accumulate, how to build a commercial closed loop is the focus of the industry, but also the three giants continue to strengthen the map industry investment is the key. Baidu map hope that through the continuous platform of the map to create a "flow center", the user's offline demand (especially consumer demand), the service resources of merchants, all kinds of Internet service providers through this core and innate location characteristics to form a virtuous operation. From the current point of view, the platform of Baidu map to advance or to force, but when it can break the ceiling is the real position of service to usher in explosive growth, it is the key to the future.

Similarly, there are merchant resources. Baidu Map has already accommodated 5 million line merchant's POI information, and the update frequency is astonishing, a large number of users have been accustomed to using such a product to find the real World Service provider. However, tens of millions of small and medium-sized shops, especially the provision of catering, entertainment, small and medium businesses have been the Internet and mobile internet has been forgotten by the people. The goods and services they provide are seriously fragmented, their brands are less powerful, and they do not have the ability to migrate to the Internet.

In Ali, Beijing-east and other electric goods sales crazy move to the line, the offline business has to face a situation-the user's consumption inertia has been from the line down to the rapid changes in the line, and they do not match the trend of the ability to obtain from the line of traffic. They are more than ever eager to have a low-cost, accessible, maintainable solution to be gradually online. Map software is really a good solution, but the ability to carry such a huge business value depends on the future development.

Tencent keywords-micro-letter, micro-letter, micro-letter

Even 10 years of King, his own big Brother QQ can be overturned, micro-letter This popular fried chicken is difficult not to be Tencent's interior of the mountain as the key strategic layout to achieve KPI. At the same time, micro-letter also not short of the expansion of its own function and depth, through a variety of interface access to the mobile phone to complete a turn from app to Rom. Tencent Map has been renamed successfully, so this is not a young product has a chance to try again. On the one hand, based on the endorsement of Tencent's big brand, we can gain more brand advantage and resource tilt. On the other hand, with the micro-letter interface to get through to the micro-letter can increase the play of a level, is absolutely counted on is a double win.

Tencent Maps can provide a comprehensive geographical solution for the micro-credit third party public accounts, including input points, sending locations to users, helping users calculate arrival routes, viewing street views and so on. Its API interface can also provide a map-editing model for less developed accounts, the developer can use the map edit mode through the visualization design, realizes the address route search and the user periphery information search; for the development of a strong account open API, developers can be maps or Street View customized development, such as custom annotations, Coverage, events and so on, so that the public account of the business and Street View, map closer integration.

Tencent map's weakness is that the whole future will be expected in micro-letter, but the micro-letter again strong, but also is not a system but an app, the more play, the more micro-letter, the user experience will be worse. Especially the map of this "heavy" things are high and miscellaneous, the strategic significance of the mobile Internet is no less than IM, two strong compatibility, how to allocate resources, how to divide the interests, and how to educate users "micro-letter is not only im", are critical issues.

Ali key Words--placeholder demonstration

Gould is an important piece of Ali. In fact, the map industry, as a microcosm of mobile internet, has a growing number of users, and the commercialization of the future remains clouded. Especially for Ali, the "business" giant, the success of E-commerce in particular can not let go of a little bit under the line. If the O2O from the birth of the new business model can subvert Ali, is Ali absolutely cannot bear the misfortune, therefore, Ali chose to invest in high tak built walls.

More importantly, Ali is as ambitious as the local life service. Since 2011, Taobao began the online local life through the cost of the exploration, and then invested in the United States and local life service company Ding Ding Network, launched a local life platform and other actions also explained the map of Ali identification of the strategic level of entry status. However "businessman mentality" Bright Ali owns Taobao and two Golden Hill, the profit has yet to be excavated, and there is no strong subjective will to invest in the vast amount of cost in Baidu and Tencent for many years to dig again in the field, then the acquisition has become the only and best solution.

Gold in the map industry for many years, regardless of technology, resources are very deep, in the time to contend with Baidu, Gould is the only not "straggling" traditional map manufacturers. Therefore, in the mobile internet to swallow the traditional navigation market time, Ali injection of gold is no doubt a win. For Gould, the gain of Ali's investment is equivalent to getting the support from the Internet giants, standing in front of Ali kill will no longer be small opponents sneak attack risk.

However, do not kiss son again, no blood relationship between the gold in 2013 showed extremely excited morale, advertising, spokesmen, interviews and other means of a wave after wave. It's hard to say if this is Ali's deep pockets to the strong gall, or in the Internet enterprise, the attack, the gold to use the market performance of Bright eyes to investors satisfied with a bullish "cast". In business words, the German take refuge in Ali, he had to face Ali's "tricks"-Ali but every investment is clear thinking, the purpose is clear, from the street to the United States and then to Sina Weibo and gold, these small partners together for Ali built protection nets to ensure the security of Ali Empire, also difficult to escape the "cannon fodder" identity.

Map products are considered to be the best entry point for the future O2O, so important strategic position is definitely worth the big one in the bat three. Three companies play their own different, at present, or Baidu to see more accurate, playing more ruthless, more stable to go. Although today's map industry is still a chaotic, however, with the increasingly fierce competition, a large number of small and medium-sized players are filtered, through the huge resources to gather users, through the establishment of technical input, through the platform to get through the industrial chain, Baidu Map of the "axes" completely aimed at the commercialization of O2O, then in that day came , Ali and Tencent will have to pay more effort to catch up.