Internet companies are not easy to make mobile phones and carrot

Recently, internet companies in the mobile phone problem, there are two trends that are particularly noteworthy: Dell, a hardware company that has tried to make a contribution in the smartphone industry, has declared its exit from the smartphone market, while another is rumoured to be a supply chain problem for the Internet Enterprise Qihoo 360.

One is it hardware enterprises, the other is the Internet business, it seems not relevant. But careful scrutiny is not hard to find, on the smartphone issue, the existing market situation is difficult to close to the mobile phone and the Internet companies strong access.

Dell's exit, apparently because of the profit issue. On the profit issue, Apple and Samsung have accounted for a lot of the profits of more than 90% of the world's mobile phone market. The remaining 10% of the profits, so that a large number of Android enterprises to share, for the power is not strong, natural division to the very few; domestic statistics also show that the top five of Lenovo, ZTE, Huawei, cool faction and so on to http://www.aliyun.com/zixun/aggregation/ 12650.html "> Android system and Carrier channel characteristics of the brand, the profit is not high."

In particular, after the chip dealer launched a low-cost chip, "thousand-yuan Intelligent machine," The price of the fall step by step. Already have handset manufacturer admits, finally calculate down, a machine may only make 10 yuan money.

And in order to compete for user entrance, the first half in the manufacture of mobile phones on the "thunder" of Internet enterprises, after more than half a year to promote the difficult. Statistics show that 747.html "> Internet mobile phone brand is now roughly the overall share of the overall mobile phone market around 8%." In addition to insisting on the Qihoo 360, other Internet companies have long been "rain".

Internet companies to do mobile phones, the most direct way is to work with mobile hardware vendors. In Qihoo 360 of the Special Machine reservation page, there are Amoi, excellent thinking, Haier and even the demon family, such as a number of partners, including Nokia has recently been included in it. It seems that big manufacturers of mobile phones do not buy, and the cooperation of small manufacturers are more willing to use the popularity of 360 to promote. Nokia officials have even stated that the new models, which are being promoted in partnership with Qihoo 360, are not so-called "special machines", but are pre-installed with partner software.

Constantly looking for phone hardware manufacturers to cooperate, and constantly try a variety of options, the subtext is that the self-built model has not been established. In the margins of the thin background, the risk also exists at the same time, high configuration, low price, long chain, in the absence of a brand advantage in the case of a large inventory of unsalable, it can not afford to hurt.

As for the near ideal state of "soft (pieces)", "Hard (pieces)" carrot, at present, this "two hands, hard" profit model as if still in nine.

(Huang)