Internet operations: Do not play the data as a joke, or the data as a totem

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I wonder if you use the mobile phone, is the use of a single hand or both hands? Although the largest mobile phone, can also take a single hand under, however, when the operation, but found that some mobile phones, exactly, are some applications, almost impossible through a single hand application. This is hardly acceptable for a person like me who likes to use mobile phones on a single hand. Looking back on a friend's comments on the iphone in 2007, "the iphone is unlikely to be my only phone, and touch screens will sacrifice mobility, especially one-handed operations." "Luckily, iOS is incredibly good and allows developers to create apps that don't sacrifice mobility." Unfortunately, with the explosive development of mobile Internet, application software for user scenarios is often tasted, so that the "subway, public transport, elevators and other densely populated public places" scenario hypothesis is not too much reference, resulting in forcing users to crowds also need two hand operation application software. As an aside from typing, all single hands using mobile phone users, my inner confession is: I do not like this application!

One of the most obvious tortures, and the most enduring, is the micro-blogging experience, and as the screen keeps getting bigger, it's hard for me to click on the upper-right and upper-left buttons without the other hand.

But from the most classic "data" product management concept, this design has no problem. The data will tell PM that even if the button is difficult to hit, "just need" will make the data look beautiful. Even after the revision, the button is changed to another difficult position, the new location of the data will tell PM, "See, this adjustment is how great!" There is no loss of data. ”

Just as the Symbian app was brilliant 2 years ago, difficult clicks don't bring disaster when users don't have a replacement, but as Android is not perfect, but the free system is growing fast, the shiny data won't change its sad fate.

Too often, we are deceived by data and at the same time obsessed with data, obsessed with data that has not been translated into knowledge. Absolute value, the data is true true, and then if it's a dogma, it's a huge hazard. Data is worthless before it is converted to knowledge based on goals and business scenario assumptions. Imagine what it would be if Facebook tried to design its native elements for Chinese users by using statistics from Chinese users on the site.

"Data, like crude oil, needs to be mined, refined, and extracted!" But the current situation is that data work is artificially segmented. The goal-driven approach to work is often transformed into a demand-oriented model on the data. More importantly, the demand side is often unsure of its own needs, such as "What is the data?", "What does the data prove?" Ambiguity, no clear purpose, no question of business assumptions, which creates a lot of risk.

It is undoubtedly correct to use data to validate or disprove assumptions, but this right needs to be based on clear objectives and business assumptions. Don't play with the data, let alone the data as a totem.