Internet thinking and means how does the chest attack electricity quotient in Cang jing empty?

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3721.html ">2014 year May 19, the Japanese actress Cang Jing empty began to sell underwear on the Internet, Spakeys empty series underwear turned out, the public opinion is warm and controversial." 1000 pieces of product, within 1 days was robbed empty. Under the influence of mobile internet wave, the case of Cang Jing's empty chest is worth sharing!

Oral/Sangdo Marketing Consulting Chairman Zhang

The topic character--Cang Jing Empty

Guangdong province Puning, the distance Guangzhou 4 hours drive, is a relatively backward place. However, the world 1/3 underwear, 1/5 underwear are produced in Puning, this is a huge underwear production base. A traditional processing plant to contact our company, hope to use the Internet thinking to do underwear, cooperation.

The company was originally for Victoria's Secret to do foundry, has not its own brand, just got a new trademark spakeys. The project faces a number of problems for the start-up brands – how do 0 cognitive brands break through?

We do planning for so many years have a thinking, is "high efficiency first, cost-effective." How can companies find your users faster? How to obtain the maximum flow resources efficiently and cost-effectively? How to get the traffic, get the user clicks, attention?

We summarize so many marketing methods or means, no better than event marketing. But in any event, there must be a key person. For example, Zhou Xun married, very to female fans in space, Micro Bo turn the mess, crying as if she married, why? Because Zhou Xun is a key figure, she made a lot of star boyfriend, a lot of people will care about her husband who is it? This is the topic of the key people.

We think that the spokesperson is the most cost-effective, we want to find chest big, beautiful, well-known, but most of the Chinese woman breast type is not qualified, the real underwear model is difficult to find, can do underwear spokesperson of the stars are few. Lin Ling, Shu qi, Fan Bingbing These several are very qualified, but particularly expensive, are tens of millions of endorsement fees, the cost is too high.

Finally, the micro-Bo fan interaction, attention, topic, and they contend that the key figure is Cang Jing empty, Cang empty fans are real fans, she and fans of the interaction is very strong. We firmly believe that the internet age must have these three words, entertaining, interactive, controversial. The internet age has no good news, bad news, fear is that you have no news, no attention.

Cang Jing Empty is a story, there is a label, there is a symbol, there is a person, she is very positive energy, will be spoiled, but also in line with the man in his mind to imagine the object. Cang well empty very hard, write a good handwriting, Mandarin speak well, although in the Japanese AV industry is not well-known, to China but become Cang teacher. Many people like her, not only because she has made AV, but also because she can put off the clothes, many people like her true temperament, affinity and efforts.

Anyone who likes her knows what she has done, but this kind of love is a provocative and rebellious kind of appreciation. This trend from the culture-led, created a unique topic in the micro-blog, so she became the most popular in China, the most popular AV actress, not one. "--South du Weekly

Cang Jing Empty ≠ spokesperson = Partner

We are sure to cooperate with Cang Jing Air, ask her to endorse the product and ask her to be a partner. Entrepreneurs know what is a partner, I let Cang jing empty into empty underwear shareholders, Cang Jing empty and her agent are very happy. This can solve two problems, first, reduce the initial cost, we need to pay a small amount of endorsements, continue to give her divided, sold the goods to her 10% of the profit. Second, the coerced related resources, the interests of binding, conducive to in-depth participation.

Every woman has a dream, want to be a designer, Cang Jing Empty is no exception, very like to do this thing. She knew we had Hermès Asian designers, and had planned to spend two days in puning, and she ended up staying for a week. Original gimmick, unexpectedly become really active participation.

First recognition, recognition, final subscription

In order to give Spakeys's empty series of brands to go public, we have identified the overall idea: first cognition, recognition, final subscription. We are not in a hurry to sell, first through the Air series proliferation visibility, quickly establish a broad understanding (audience base), create business case (upgrade awareness) and personal attitude image (emotional bonus), the last brand on the market, targeted to target people for precision marketing (funnel-net).

#苍井空卖内衣 #, the topic of lethality is not enough, because many actresses have sold underwear.

How do I maximize a hotspot?

Internet thinking is trendy, #苍井空做互联网内衣 # is the topic point, it can be said to meet the men and women in the circle outside the professional professionals of all fantasy desires.

#互联网内衣是智能内衣 did Mr. Cang enter the IT world?

#神马, do you know the Internet?

#这是卖情趣内衣吗?

#苍井空用互联网思维卖内衣?

......

These topics, incorporating the current most popular Internet properties, not only make the topic more attractive, but also more time-sensitive and case-sensitive.

Internet thinking and Means

We do marketing consulting this line, like a lot of cases summed up into law, later encountered similar things according to the law can be. What else does it take to have the main character and the main line? We have summed up, but also need to plot, interaction and channels, all links need to be around the "internet thinking and means" this theme.

Plot: Opponent play + Waterfront tycoon

A man's monologue is better than a rival play! Cang Jing space for Internet cafes, the event entertainment, create suspense, causing the topic of continuous concern.

May 19, Cang Jing Empty issued a micro-blog: "Always want to design their own underwear, the most important is health, so born my" G-self "empty series, how to sell online in the future? Need help, did you see Mr. Lei to help me last time? I will study hard, please support me! This Weibo, without any large publicity or promotion, automatic forwarding up to more than 20,000, comments more than 10,000, point praise more than 10,000, this communication is very strong.

Interactive: Collection Feedback + Limited beta

Second, around the product, interactive, limited to the beta, causing onlookers to further curiosity! Test and solicit feedback for the product and the entire consumer experience. During this period, Cang jing empty micro-blog by the Internet leader of the forwarding, to the industry to disseminate radiation to the public.

Channel: Left hand micro Bo + right hand micro-letter

In the absence of the cat and other sales platform, the dual micro-marketing role of each play to the extreme. We do the micro-blog, and then do the micro-letter. 1000 pieces of product, within 5.5 hours to rob empty. We have been selling products to the market, testing water micro bo electric Business, has achieved success. Finally, the entire marketing we spent 230,000, bringing the value of more than tens of millions of.

Internet thinking: Community communication + Precision Marketing

I have done 14 years of marketing work, since the mobile internet in this era, marketing has died, and now do not think of "marketing" the two words. If you think about your project, business, and career in a marketing mindset, it's especially hard in this era, and there's no marketing department in our company, including the newly created projects, and we must forget about marketing.

In the mobile internet era, we no longer use the word marketing, target users, and instead the community. Community this group of people's core values are consistent, such as your users, people who use your products, accept your services, they form the way of thinking exactly, or the difference is very small, enterprises to seize such a group of people, and then precision of the marketing will be very large.

Our time is the biggest limitation in competitiveness, in fact, is the mode of thinking, can restrain us, or can let us succeed really just thinking mode.

Path dependence, benchmarking learning, has been difficult to let you live out of the self, stand out, we must not learn the benchmark of successful enterprises. I see a lot of people like to learn successful cases, do not learn, Cang Jing Empty This is not called a success story, just a play. All things are being interpreted and subverted, what is good, what is right, only you try to be wrong, is the final answer.

Zhang Micro-signal: Laozhanglovelady