Internet user behavior Analysis: Men love to share, women love to stash

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I The Dark Horse Guide-the author presses: in the platform for a long time, there will be a habit, or say that the problem-only believe in data. But the data is cool, dynamic, and without direction. It's just information, not knowledge. Then began to focus on the data behind the relationship between users. Through the interaction between the user intimacy, we gradually discovered the relationship behind the human nature!

Pondering the topic of sharing and possession, the motivation comes from an interesting conversation between colleagues:

A beautiful colleague suddenly asked a few of our male colleagues, "Do you know that there is a very hot community site--The community of grass?"

A few male colleagues laugh but not language--70 after a wry smile, laughter, and the music.

Beautiful colleagues then cross-examine the male colleagues: "How do you know this site?" I do the internet for more than 5 years, incredibly today just know this so fire site?! "

"Have you ever heard of a place called a college dormitory?" he said shyly.

The sharing habits between men and women are so different: women encounter beautiful clothes bag, handsome, star will be particularly active with the female friends to share, while men rarely and the same sex or the opposite sex initiative to share their favorite beauty, the hard drive just under the latest big movie stewardess. Men are relatively happy to share what mobile phone features are most popular and what car performance is best.

"According to the relevant laws and regulations and policies, this community is not easy to find, if you first hear and have no technical background, you do not have to try (pictured below)." Or be a good law-abiding user.

We go on to quote a more interesting topic:

Why do women like to go to the bathroom together? (the topic comes from knowing)

Featured a few interesting points:

1. Women may be insecure on the toilet

2. Women are basically affinity social animals

3. Women in the toilet often line up, is really a good chat time

4. The design of toilets is not good for men's privacy.

5. The most academic view: Women's toilet is a social way of expressing intimacy. Psychological analysis, the male level of language attention (hierarchy), aimed at a contest, while women's language concerns (connection), intended to express intimacy. From the "Global Science" article "he said he told her about her".

Would you agree with this psychological analysis of careful taste?

In the offline scene, it seems that women love to share, men love possession.

Is the online world the same?

As an Internet practitioner, it is customary to talk to the data and see how the men and women on the Internet share the same habits:

In terms of sex ratios, men are more willing to share, accounting for 65%, compared with 55% of male internet users.

(Data Source: 2012 Social media sharing industry Report)

From the mainstream share, the reason men share more is because men use the Internet more than information, entertainment and social. Women rarely play games, pay attention to the needs of the news is relatively weak, leisure and entertainment is mainly concentrated in constellations, fortune-telling and various tests.

(Data source: Tencent Big Lecture hall)

On a variety of social networking sites, paying attention to the behavior of these users will find that both men and women have special impulses and actions to share.

Through user research, many users feel: some words just want to say to you. For example: Valentine's Day will come, men see a good restaurant to invite a girlfriend to join Candlelight dinner, he will open the public comments, directly share to the girlfriend QQ. And if you share it with a microblog, it's a cup if you're seen by ex or another girlfriend.

Buy Valentine's Day gifts on the internet, girlfriend birthday gifts, mysterious props, set a good hotel,--when these exciting moments come, do not impulse to click to share the microblogging or QQ space.

At this time you need to choose to share directly to your girlfriend QQ.

When it comes to selective sharing of objects (directed sharing), there are interesting differences between men and women:

In terms of gender, more men prefer directed sharing--men have more mystical content spread among their friends?

From the content point of view, the PC side of the sharing focused on the video, mobile phone-side sharing focused on photos-men addicted to video, women love to take pictures.

From the user habits, the holiday effect is particularly obvious, to the holiday (whether a weekend or a small holiday), users will be particularly active. PC-side sharing focused on the user's home scene, mobile phone-side sharing focused on outdoor scene operation, and more than half of the users in the outdoors can not wait to share the fun content.

So from the data, in the world of online, whether the use of PCs or mobile phones, men are more active, more love to share, while women are low-key, only to see the special content (mainly beauty, beauty) will trigger the sharing of nerves, most women are hiding the way--save into Word documents, Add favorites to your blog.

Sentence summary: When offline, women love to share, men love possession. Online, vice versa.

The writer is the vice director of product cooperation of Tencent instant communication products, and the intermediate lecturer of Tencent College