Interpreting authoritative websites: Content authority and Navigation authority

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See think billion of a soft article, said some authoritative website judgment, mainly said the following several points:

1. Domain Name Age

2. Industry reputation

3. Content Authority

4. Link Authority

Think billion Europe finally hint, SEO strategy is not the focus, time accumulation and valuable content is the focus. Then I will use an example to analyze the end of the "authoritative website" where the authority.

I want to say is a product website, because recently has a small item to mention this product, Xiao Ding child MP3. This product has the official website, according to think billion Europe's saying we first take a look at this website domain name age and the Operation history.

From the Chinese web Information Museum can be seen, the site was included in the June 12, 2007, and was stored, from the domain name age, the site has existed for more than 5 years, the domain name was created on March 27, 2007, the expiration date is March 27, 2013. (PS. This site/*-/case was January 5, 2012 reviewed.) )

And the industry reputation, Xiao Ding do is children MP3, audio stories and so on, to this industry, have to say, this product comparison cottage, will do MP3 can do products, the advantage is that there is a team in the original story. It should be said that the industry is relatively small, but compared to the various brands of point reading Pens, the story machine is nothing. Industry reputation can be said in general.

Again, the content authority, this can not be defined, according to my view of the content of the site, there is a part of the original story, but most of the site is reproduced, carried out a simple pseudo original.

The fourth link, we look at the chain of 18,000 or so, not much, and the reverse link number is 9, but the show only 7, 3 pr4,2 a PR3, are not authoritative website.

Look at its SEO situation is not very good, interested friends can go to see. Contact the above data, you can see that this site only "domain name age" commendable. Because "Xiao Ding" is its flagship product, said that the content authority is also not.

As you can see from the picture above, the search for "Xiao Ding" is indeed its rightful rank, but please note that the fourth item, is a Web site navigation within the page, as for why to see this, we can change the word to try, search "Xiao Ding official website", note that here is a different word. As you can see, the official website is still in the first place, and the second one is the inner page of the navigation station. If an official website can be a natural authority, there is no problem, but an unrelated site navigation within the page can also get the same treatment. Again, the search "Xiao Ding official website", you can see, ranked in the first place is still unchanged, but the third appeared a new site, is "Xiao Ding official website" with index.html that home. The same situation and Dangdang of the Web page, the three keywords are in the Baidu home Page 3, 4-bit wandering.

From the contents of this navigation station page, the official website should be entered in April 2011. Its main station domain name time is also more than 5 years. Dangdang will not say, the weight itself is very good.

From the above we can see that the site is authoritative decision, the domain name is indeed very important, even if it is not related to the site, the same can be "authoritative website" decision.

But here also has another statement to emerge, is authoritative navigation, Zac Book said, become authoritative website, on the one hand is the authority of content, if the content can not authoritative words, as an authoritative relay page is also very good.

(Read authoritative website: Content Authority and Navigation Authority original address http://www.0996i.cn/html/31.html, reprint please specify.) )