Interview with MDCC lecturer: game-development doctrine of the Little Empire

The "Mobile Developers Conference", held jointly by CSDN and innovation workshops, will be held at the National Convention Center in October 2012 19-20th. The Mobile Developers Conference (MDCC) is China's largest mobile developers top-level event, has always been a strong instructor lineup, practical topics to share, rich and well-known on-site activities, this year will usher in the third MDCC event.

What happened to the mobile gaming industry?

Game is one of the main battlefield of mobile internet. By consuming the fragmentation time, providing users with leisure, lightweight, weak networking game products is the success of many companies and teams begotten. Mobile game is always the most profitable branch, but with the "Angry Birds" and "Plants vs Zombies" such as the decline of stand-alone games and "Free + pay" game of the hot, it seems that the way of mobile game profitability has embarked on the traditional recosting online games. A mobile game developer says: If a company that does mobile gaming doesn't have one or two recosting products, how does it survive?

Today we interviewed the keynote speakers for the mobile Games theme Forum at the Mobile Developer Conference, the developer of the Little Empire, Bao, co-founder of Shell and Wood software, to tell us about the development of mobile games.

CSDN: What mobile gaming experience will you share with us at this meeting?

Bao: The topic of my speech is: "Small production big return: from the small Empire development to see the Android game trend" mainly through the small empire of this product creation process analysis, and you share some Android end of the network game design experience. Put forward some ideas on the design of mobile phone-side network games, communicate with you how to make more fun mobile phone games.

CSDN: Please share your company's business, talk about this year's mobile gaming industry, and next year's development?

Bao: This is a fast-moving year for mobile games, and we expect the situation to be better next year, and many of the big companies in both the end and the page are already starting to move aggressively into mobile gaming, and for us, opportunities and challenges coexist. On the one hand the competition is more intense, on the one hand the market is bigger.

CSDN: How do you think of the current "Free + inside pay" game? is the only way to move the game?

Bao: Free + internal pay for stand-alone games or online games, is a good model. At present, as long as the use of appropriate, but also to achieve the maximum profit of the game products the best choice. But this model also needs to be combined with specific product characteristics, not all types of products are suitable for this model.

Recosting game of course is not the only way to move the game, the traditional stand-alone mode also has a strong vitality and living space, the key is to see how to do products and marketing. The individual still thinks the mobile game will develop in the direction of diversification.

CSDN: What are the most necessary ways for domestic developers to improve their product visibility and influence?

Bao: The individual thinks the domestic game developer still must start from the Foot Foundation, completes the product quality first, many plays more learns. Starting from the beginning to start from the beginning also does not matter, everyone is so come over, but must have the consciousness of innovation. To rely on plagiarism and imitation of a night to become famous is impossible, to make their own characteristics is the key. The team is not the size, the project is not easy, the key or the idea. Have a good creative combination of mature production mode, is to make a well-known and influential products of the key.

CSDN: Many developers like to learn from overseas development or promotion of profit-related experience, overseas experience how to learn from? How to combine the local scene?

Bao: Development from a personal point of view of the overseas development team more attention to the game of the design, simply from the game is not fun to promote the project progress of the model more, rather than simply from the profit angle.

The promotion aspect actually personally thinks the overseas model is more pure some, does not have the domestic such complex environment, is easier to settle down the heart to do the project. On the contrary, many domestic promotion and profit models are worthy of overseas teams to draw lessons from.

So the domestic developers can learn more overseas development model, improve the game, promotion mode can only local conditions.

CSDN: For the current situation of domestic application development, please give some suggestions for developers?

Bao: I can only say to talk about the game, the application is not very understanding. The main focus of the game on the following aspects: first, the main is to have a united team, the goal is consistent, their respective roles, this is the most important, and as a game developer, the team must have at least 1 gamers. Second, the environment is very important, relaxed pressure small environment conducive to thinking. Third, the entertainment spirit is very important, wants to entertain others, first must entertain oneself. Don't take development games as a chore or a money-making tool, enjoy the process.