Into Israel's start-up Ironsource: technology-driven innovation, the establishment of the money

Technology companies and global investors are scrambling to come to Israel, driving around, trying to find a different partner for themselves, both to break the routine and to be good at bold innovation. How to explain this phenomenon? In addition to the highest density of global start-ups in the media (with a total of 3,850 start-ups in Israel and one for every 1844 Israelis), Israel has listed more companies on the Nasdaq stock exchange than China, India, South Korea, Japan,                                                 Canada and the continent as a whole have a large number of listed companies. --"The country of entrepreneurship"

"The country of Entrepreneurship: revelation of Israel's economic miracle" answers a hundreds of millions of-dollar question: what is it that has created so many startups in Israel, a country with only 7.1 million people, shadowed by war and without natural resources? At the same time, Israel's entrepreneurial enterprises have aroused wide concern in the world. As one of the world's largest markets, China is also causing concern in Israel. January 9, I visited a Ironsource, an Israeli company that has been operating in China. Founded in 2009, Ironsource is a technology-driven company specializing in the distribution and transformation of software applications around the world, headquartered in Tel Aviv. Ironsource successfully became a "1 billion Dollar Club" in Silicon Valley in 2014, following the completion of the 85 million-dollar IPO, including CBC, where 12 institutions participated in the financing.

Ironsource in China's division is located in the Highlight Design center, the same day, the author interviewed Ironsource co-founder and CEO Tomer Bar-zeev.

Ironsource co-founder and CEO Tomer Bar-zeev

Israel is a national military service country, Tomer after the military service, began his own entrepreneurial career. 5 years ago, Tomer and Ironsource's other three founders developed a software, and several developers felt their software was doing well, but the users were not buying it. They are aware of a problem: there are many obstacles to developing a product into a business or business, and these barriers are difficult to cross for most software development, so there is the birth of Ironsource. Currently, Ironsource helps developers deal with 7 million downloads a day.

Core Technology

Today's internet industry is already a Red sea, a product has been developed is only the beginning, product distribution and transformation is the most difficult process. Ironsource, a global software developer, offers four core technologies: Installcore, Mobilecore, Displaycore and Mediacore.

Installcore: Core--In short, IC do is to help you shorten the software download time, simplify the installation experience; with IC General Manager Arnon Harish, this is "an end-to-end software Installation platform", IC = Installation Wizard software, to help users manage software downloads , optimize the installation experience, thereby enhancing the installation success rate. At the same time, it can also provide intelligent tools and real-time analysis for the software vendors. Mobilecore: Mobile version Ic--mobilecore is a mobile application of the distribution and monetization tools, to provide customized advertising format, designated delivery functions; Displaycore: Advertising Products, Provide CPC distribution and monetization services throughout the download of desktop software; Mediacore: Automated media purchase applications across device platforms.

After several years of development, Ironsource, through these core technologies, has helped a large number of developers to break through every process from product to business, and has accumulated countless experiences in marketing and marketing. At the same time, in order to understand the various types of software to better help developers, Ironsource in September 2014 completed the mobile gaming studio Upopa acquisition. Tomer used a very figurative analogy to describe the acquisition "We are not only cooking in our own canteen for others to eat, we also eat their own food." Tomer also revealed that there might be some mergers and acquisitions in the next game area.

opens China market through Baidu

Ironsource in China's first partner is Baidu, 2012, Baidu actively find Ironsource to help them expand overseas markets. Today, Ironsource has been Baidu's largest global distribution channel, Ironsource also take this as an opportunity to successfully enter China. Ironsource at this stage in China's main business or china-out, that is, to help China's internet and mobile internet companies to internationalize, to help them get users overseas, to do the realization.

The revelation of China's moving overseas

In the process of doing china-out, Ironsource also accumulated some experience of internationalization of Chinese products, this interview, Tomer did not stingy to share. Tomer these experiences to the following three points:

products. Even if your product is very strong in China, to push it to Brazil or North America, Europe, it can not be copied as is, to consider whether your products are local users are willing to use, is not in line with the use of local users habits, select the target market, and make sufficient investment. For example, Baidu in the internationalization of the process of choosing Brazil, because of Brazil's economic development is very fast, the number of Internet users expanded quickly, and the Chinese market is very similar, so can be relatively fast to carry out business. Most of the time, the internationalization of the expansion is to rob the local and even the global share of a large competitor, so to have enough effort to rob users; The internet does not have a regional color, and when you enter a new market, finding a good partner in the local area can help you quickly understand the local users, The products you develop can be liked by them.

Israeli internet entrepreneurship status

Perhaps it originated in the cultural heritage, perhaps because of the desert, the scarcity of natural resources, and wars, people become the country's most valuable resources, and the Israeli spirit of innovation, is to support the survival and prosperity of the country is an important factor. Israel's companies in the Internet and software development industries are also known for their entrepreneurial spirit. Tomer tells us that Israel's technology start-ups are mainly focused on the following three directions:

Mobile internet advertising technology, set up advertising platform, the software developers and users and media to connect, Internet security. Israel is not only rich in good hackers, but also rich in security companies, large data mining and operations. Israel, as a small country, certainly does not produce too much data, and it is aimed at overseas markets.

At the same time, Israel attaches great importance to technology and technology-driven innovation, Tomer that China because of a huge market and a large amount of users, a good application can be validated in the market, so in products and applications more adept.

Set up to make money, pay attention to long-term development

Many people evaluate that Israel's start-up is basically a "fast exit" style, once a good deal has been bought off the field. For example, Israel's ICQ (QQ) 1998 by the United States online at 400 million U.S. dollars in price, map application Waze was Google to buy 1 billion U.S. dollars. The fate of Israel's start-up is mostly to wait for high prices to be bought, or technology to resell.

But some Israelis are jumping out of the group, hoping to make big technology companies like Google, Microsoft and IBM. Ironsource is one of them, so far, Ironsource only a round of 85 million dollars of financing, to prepare for the listing. Tomer says a company that relies on financing to survive may lose control in the end. and Ironsource since the establishment of the first day is to make money, their own business operations to make money can support the continuous innovation of technology, and has been adhering to the technology and business model of synchronous sustainable development. When it comes to listing, Tomer said, it is only a natural step for ironsource to become a big international company, speeding up the pace of the company's development.