iOS developers free games to earn popular virtual goods is the main source of revenue

Sina Science and technology news Beijing time, July 8 morning, market research company Flurry's latest research shows that on the iphone platform, if developers provide free game downloads, and sales of virtual items in the game, then compared to download fees through the game to get more revenue. Flurry has tracked more than 90,000 applications using the company's Analytics services.　　The study shows that more than half of the best performing games on the Apple iOS platform now have a free game model, up from 39% in January this year. Flurry game Business general manager Jefferson Valadairs (Jeferson Valadares) said in a blog post that when the game is free mode, there are two phenomena: "First, more people will try your game." Second, you may get more revenue because different players will have different costs in the game depending on their participation and preferences. "In other words, if a player likes a particular game, the cost of the game will be more than the usual charge download price of 99 cents."　　Flurry says it will generate more revenue for game developers, even if more than 90% of players don't spend money on games. Valadairs said that in free games, the proportion of players willing to spend is 0.5% to 6%. Facebook has shown the advantages of a free model. On the Facebook platform, companies like Zynga are earning millions of dollars a year by selling virtual goods in games.　　Zynga has disclosed that most of the company's revenue comes from a small number of players. Although there are many independent game studios that accept the free game model, some big game companies disagree. For example, Nintendo may be one of the most fiercely opposed to free game trends. (D-Gold)