iphone will continue to exploit developing markets for the time being.
Source: Internet
Author: User
KeywordsSmartphones entry-level models Apple chief developing countries Jefferies entrepreneurship news service contracts Apple possible entry-level discontinued sales channels
According to foreign media reports, according to Peter Misek, an analyst with Jefferies, the US investment bank, Apple's first iphone in 2009 will continue to be marketed to developing markets, with little likelihood of Missec later this year.
Missec also said he learned from the informant that Apple had signed an agreement with a leading distribution and logistics company to push the iphone 3GS to the global prepaid mobile phone market, and would continue to expand iphone sales channels in developing countries and develop markets in developing countries.
Missec believes Apple is pricing iphone new. The product currently does not contain a service contract price of 375 U.S. dollars, Missec is expected to adjust the price between 250 U.S. dollars to 300 U.S. dollars, so that consumers buy iphone price is equivalent to the purchase of iphone price with service contract.
At present, in the United States and other markets, if the consumer purchase machine with 2 years of service contracts, you can get a free iphone. The phone is Apple's current entry-level smartphone, and the iphone 4 comes with a 2-year service contract priced at $99.
Apple is expected to release its sixth-generation iphone this fall. If Apple continues its current strategy of discounting the previous generation, the iphone 4S will be priced at $99 trillion, and the iphone 4 is offered as an entry-level offering to consumers who have purchased a 2-year service contract.
As the iphone 4 replaces iphone as an entry-level Apple, some predict Apple may stop producing iphone. But according to Missec's informant, Apple may have other plans to use iphone to boost the iphone's sales in some untapped markets.
Emerging markets have long been considered a potential source of new users, and this is important for Apple's long-term development. A study by an analyst earlier this year found that consumers between the ages of 25 and 34 were the most enthusiastic about smartphones, and that the number of such consumers in emerging markets was 14 times times that of Western Europe and North America.
Another report earlier this year pointed out that cheap Android smartphones were more popular in some European countries hit by the debt crisis than the iphone. In those countries, most consumers buy their own smartphones without buying a service contract.
Tim Cook, Apple's chief executive, said last October that the Tim Market was very important to Apple. One reason is that Apple will continue to sell entry-level iphone in those markets at lower prices.
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