Is it a joy or a worry? Social gaming website pre-attack children's consumer market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Editor's note: SNS games, that is, social games, in the past 2009 years of fire throughout the country, corresponding to the development of child groups SNS game also emerged, competing to enter the market. Play SNS game, talk about the game skill and the characters in the game become the important content in many children's life. Parents, on the one hand, want their children to be richer after school and worry about their children's addiction to the Internet. To provide children with green and healthy online games, parents to the regulatory department and the game manufacturer's request. This reporter interviewed the relevant management departments, industry experts and game manufacturers, listed bad games for children's physical and mental health hazards, trying from the content production and supervision level for children to purify the SNS game space solution.

When many parents are still unfamiliar with SNS, some SNS games have spread rapidly among thousands of children. Why do SNS games have so much magic?

SNS Game Popular Internet

"Did you steal the food today?" In the 2009, real-life commuters often asked each other, the heat of which was similar to the widely used greeting, "Have you eaten?" The word "stealing food" became one of the key words of Internet click-through in 2009, even in primary school students.

"Stealing food" comes from SNS game-happy farm. Happy Farm first in some office workers popular, and then spread quickly, and now even some of the family of three to battle, "very interesting, is a picture of music." "A Li in Beijing talked about the game, said:" The game has its own farms, need to keep watering, killing insects, harvesting a variety of vegetables, fruits, but also can run to other friends to steal vegetables vegetable. "Mr. Li was dragged down by his wife. To Mr. Li's surprise, his son, who was just in his first four grade, had a habit of stealing vegetables.

"Many students in our class have their own farms, and they steal food from each other," he said. Doug told reporters. Beans in the happy farm, the reporter saw more than 10 friends, including peas classmates, cousins, aunts and peas parents.

Like Mr. Li such a family of three to enjoy the game of stealing food is not a minority. A few days ago, in Beijing Haidian Zhongguancun, a primary school entrance, the reporter randomly interviewed more than 10 students to transfer children's parents, most of them know the game, many players, but also to the children to apply for the game account.

It is understood that at present, some children's development of the SNS game is also competing to enter the market, such as Moore Manor, Obi, Purcell, the seabed World, Box world, and so on, the role of the game characters such as Yee, w aunt, etc., also become the focus of children talk about the people.

The rapid spread of the

Beijing Haidian District, a primary school students parents told reporters, talk about a certain game, dozens of students in the class, only her children and a few students know very little, students often talk about the game after class, games, games, methods, etc., if which students do not understand, may be regarded as "outdated", or appear " Antisocial ", there is the possibility of marginalization.

The confusion between the parents ' speech inadvertently shows the power source of the rapid expansion of SNS games. The English abbreviation for SNS is social receptacle Site, originated in the United States, specifically designed to help people build social networks of Internet application services. SNS games are usually published in SNS community sites, people can invite real life friends to join the game, through the game can also know more SNS community friends. It is through this kind of people pull people's way, SNS game spreads rapidly on the net.

SNS game's rapid development and this kind of unique interactive network platform is not unrelated, each game player is the game manufacturer's duty salesman. A SNS game on-line, many Netizen's mailbox, the instant communication tool will receive other Netizen to join the game invitation, this relies on the netizen spread, the wildfire dissemination, will cause the SNS game user to present the nuclear fission type growth in a few months. Some insiders bluntly, SNS game transmission Way has obvious word-of-mouth marketing or viral marketing characteristics.

Especially for those who do not have self-control, the sense of children, the development of various SNS games for children once the formation of a certain user groups in children, depending on the child's curiosity and herd mentality, will soon spread among children's groups. Many children involuntarily, unconsciously addicted to SNS game. It is understood that Obi, Moore Manor and other well-known SNS games in a very short period of time on the development of tens of millions of of children's user groups, including some SNS children's active user groups have also broken through the million mark.

Playing and not playing a dilemma

In the interview, the reporter found that the vast majority of parents to let children play child SNS game dilemma: On the one hand, some SNS games have become the main topic of daily communication between children, it is difficult to rigidly require children do not play; Play games, too. The key is SNS game content should be suitable for children's physical and mental health, and let children avoid excessive addiction to the game.

In comparison, the content orientation of SNS game is the primary problem that parents are concerned about. Children's low self-control ability, poor identification ability, if the game has bad tendencies, very vulnerable to the negative impact of the game. Children simply imitate, compare, will the network game bad behavior, unconsciously transferred to real life.

China Youth Green Network Construction Communication Alliance Deputy Secretary-General Minzong in an interview, stressed that because most parents now have a great hope for children, as long as the development of the game products can be beneficial to the physical and mental development of children, or at least harmless, most of them do not blindly against children playing games.

Minzong reminded some children parents, because some parents do not really like children SNS game, this kind of game also lacks the thorough understanding, often is when the child excessively indulges has the serious problem, only then causes the parents ' vigilance. In fact, when children start to contact with such games, they should share with their children, so it is easier to determine the impact of the game on the healthy growth of children, early on whether the children continue to play the game to make the correct decision.

Management Chapter

Standardizing development, treating inferior quality

How to start from the aspects of cultural knowledge, psychological consciousness and ideological quality, improve the gold content of children SNS game, and make the development of children SNS game with huge market potential, become a very concerned problem for children parents.

Li, director of the promotion Department of China Youth Psychological Education Center, said SNS game as an interactive platform, is a lot of children's interest, can completely integrate cultural knowledge, healthy ideas, through the participation of teachers, students, parents to participate in the game to guide children to master all aspects of knowledge, such as typing games, arithmetic games, English scene dialogue games and so on.

"Children's SNS games should fully take into account the characteristics of children, fully focus on children's physical and mental development of the law, set the game plot and content." "China Youth Green Network Construction Communication Alliance Deputy Secretary-General Minzong stressed," children due to focus on the short time, the body development is immature, so the game content to try to do the story simple, clear thinking, content health, upward, the character image concise, lovely. ”

Minzong also stressed that SNS games must be positioned to improve and satisfy children's thirst for knowledge, and indeed can bring fun to children. China has a lot of excellent traditional cultural products, especially popular folk tales and myths and legends, can be used as a material into children's SNS game.

As a well-known industry manufacturer, Guangzhou hundred Field Information Technology Co., Ltd. Executive vice President Wang pointed out that to play is the game is the long-term development of Obi-Wan, a strategic plan. The game is just a Obi seasoning, OBI focuses on creating a children's interactive community that enables them to play fairy tales in the community, to carry out novel and interesting activities, and to incorporate the knowledge of traditional Chinese culture into the community in a timely manner, so that children can accumulate knowledge imperceptibly in community activities. Cherish the friendship and let them learn to share and cooperate with others.

"In order to maintain a healthy and upward community atmosphere, we strictly filter unhealthy content." The community sets the language filtering function while preventing private information from leaking, monitoring and stopping the fraud in time. Once you find someone in your community who publishes unhealthy words or uncivilized behavior, you can report complaints at any time. Wang stressed.

How the child SNS game develops healthily, has caused the relevant government department to attach great importance to. Wang to reporters, recently, the relevant departments to convene some of the main SNS game manufacturers to meet, said that the future will not only require children SNS game licensing, at the same time set up a registered capital access threshold. The relevant departments of the State to strengthen the supervision of children's SNS games, will play a good role in the treatment of poor.

Minzong analysis points out that SNS games are more prone to management problems than other traditional games. Because SNS game highlights the characteristic of social network, the common existence of people in a virtual community, in language communication, information dissemination, data sharing and so on, more quickly and conveniently than traditional games, but at the same time to the spread of some bad information and social communication with illegal purposes and other network behavior provides a stage. Therefore, the state issued a strict audit system and management measures, set a higher threshold of access, itself is a SNS game of a predecessor.

At present, the state is gradually standardizing the internet market, in the long run to children SNS game development provides a broader space for development. Because the state regulations regulate the online gaming industry, the essence is to fight those harmful, unhealthy SNS games. Child SNS game itself requirements must be green, from the current situation, bad games will be restricted, health games are protected, which is a gospel for children SNS games.

Impact Chapter

Bad games erode children's mind

Some of the real life by people spit even should be punished by the law, but in some online games in the big way. Players can steal, Rob, gamble, abuse, scold, etc. in the game arbitrarily. Authoritative survey results show that primary school students online has been an unavoidable fact that the network game in all kinds of bad content will give children and adolescents the healthy growth of hidden dangers.

A typical example is stealing food from a happy farm. Some experts analysis: stealing vegetables by the deep reason for the hot hold, is to meet the people's possessive desire for nothing. Between the unscrupulous players steal to steal, virtually contribute to people's insatiable selfish desires, for the lack of judgment of children, there are serious bad misleading tendencies.

Other small games specifically designed for children include pranks, gambling, and violent tendencies. A website marked for children's services in the small game column, a game called "Little Bear Roulette", imitating the way roulette, the game of the Cubs continue to bet, won the most money winners. Some games allow the player to abuse the target, can be beaten hand and foot, but also can be used to kill the target person directly.

The Chinese Youth Network Association recently released the "Primary school internet use behavior survey," shows that Beijing, Shanghai and Wuhan 1200 students in the Internet, the number of users of 1079 people, the lower grades of students prefer games sites, children's community and so on. The results of this survey show that if the laissez-faire game site, children's community of undesirable content spread rampant, once these mentally immature children in the deep, easy to lose the legal and moral constraints on the Internet, the normal moral outlook, Outlook on life, values will be gradually diluted.

Due to the age, experience, mental growth and other factors, the young people on the network content lack of strong discriminant ability, in recent years, many teenagers have been misled by the network of events. The bad effects of bad games on children and adolescents have aroused great concern among educators in China.

Countermeasure article

Active anti-addiction from design source

With the popularization of computers and the excessive reliance of current educational forms and content on computers, children's access to and use of computers has become an essential part of everyday learning and life, and has gone beyond the understanding of some adults.

January 2, 2010, China Youth Green Network Construction Communication Alliance Deputy Secretary-General Minzong was invited to Guangdong Panyu made a "lead the children out of the network game mire" of the public service lectures. Minzong told reporters, was originally ready to give a lecture to the parents of middle school students, did not expect to hear nearly half of the lectures are the parents of pupils, some parents also with children come together. There are many children in primary one or two grade students.

Parents reflected that children in contact with the computer network, began to some online game interest, a considerable part has been to the extent of addiction, parents and children of communication problems, a small number of children's physical and psychological seriously affected, some serious myopia, some mental depression.

So, how to deal with the SNS game of child development how to handle addiction and game attraction such a pair of irreconcilable contradictions? Minzong analysis that children because of psychological and physical characteristics, the resistance to game temptation relative to adults is much lower. Under the condition of total lack of supervision, it is not realistic to restrain by self-control alone. Therefore, the child SNS game designer in the game production process, must fully realize this, all links must embody the child body and mind development the request. The task of the game difficulty, length of time, screen color, character modeling, game complexity, etc., must be tailored to the physical and mental characteristics of children. In particular, after the game login, as far as possible in the child began to fatigue or the child has been adversely affected by the period of time, give a clear reminder or warning, continuous warning is still not offline, you can force its offline, or temporarily shut down its account.

SNS game Obi Manufacturers-Guangzhou hundred Field Information Technology Co., Ltd. Executive vice President Wang in an interview with reporters also stressed, rather than from the technical prevention of addiction, as a product design to consider active prevention addiction. OBI provides half an hour to complete the story content, the user will be logged in 45 minutes to receive the information, the system at the same time automatically pop-up stretching gymnastics animation, require users to follow the animation to do gymnastics.

As parents must be responsible for the supervision of their children. Minzong points out that when children play games, parents should accompany their children as much as possible. If possible, parents should experience and share the fun of the game with their children, and then lead the child to distraction at the right time, leaving the game at the end.