Is the "Diablo 3" trip to China?

Wen/Dingpeng "We are very excited, after years of efforts, will be the Blizzard's five major game series to bring all the Chinese players!" "The cooperation between NetEase and Blizzard has become more intense after the introduction of Diablo 3 with Blizzard," the report said. In the previous "StarCraft II", "World of Warcraft", "Stone Legend: Warcraft Hero Biography" and "Storm hero" on the basis of the introduction of Diablo 3, as Ding Lei said, NetEase has brought Blizzard five series of games into China. NetEase This is set seven Dragon bead ready to summon the dragon rhythm. But, as I said in an earlier analysis, blizzard quality may still be on the top of the list, but Blizzard is just a good vendor for the current appeal of mainstream gamers. Therefore, netease so spare no effort to introduce Blizzard game, in fact, is a very interesting phenomenon, because in essence, these games for NetEase's status quo is not much effect of change. So why does NetEase do this? First of all, I would like to say that no matter what, Diablo 3 will surely be defeated. Diablo 3 's former Diablo 1 and Diablo 2 have been hailed as classic by countless people, but since Diablo 2 was launched in 2000, users have spent 12 years waiting for Diablo 3. Diablo is a milestone of the MMRPG, is the ancestor of all online role-playing games, pioneered the multiplayer online and replica mode, and defined the class of props in the game, and now in the online games enthusiasts often say such as purple, green, such as the classification of the first appearance in the dark. It is this historical position that the user is still looking forward to the constant jump with the Diablo 3, and that it has broken the record of Amazon's all-time highest PC game. It's all in the Dark 3 will be "blizzard produced, will be a boutique" another case. However, Diablo 3 failed, was completely defeated, from the user, to the media, the dark 3 criticism flooded the entire social media, and Blizzard itself in the official forum voice, admitted the dark 3 failure. And its entry into China, will also be defeated and back. First, such a blizzard was identified as a failure of the game, the whole PC ERA game environment background is not good circumstances, the introduction of China, I do not see it can be a possibility of success. Second, it should be noted that the game was introduced into China a full two years later, most of the Dark 3 fans have already experienced the "failed" label by Blizzard, such as Chivandi, so can you expect a revival of a product that has been denied by most loyal players? Third, how should the Diablo 3 model play in China? This time NetEase did not specify, but with the business model of StarCraft 2, which first needs to pay for the game, Diablo 3 is most likely to do so, and if StarCraft 2 can fail China in the red purple of StarCraft 1, can you expect Diablo 3 to succeed? So, no matter from which angle, I did not reach the dark 3 to be able to succeed the reason. So as I said above, the problem is that NetEase is not a fool, why he stillWant to continue to introduce such a game? And we need to note that not only this, this year just signed the "Storm Hero" is a very fast-food products, integrated blizzard of the other 3 games "Warcraft", "StarCraft" and "Diablo" role, as well as DotA's battle mode. In other words, you can choose to use the most popular game characters in the three series of games, with friends team to challenge other online opponents, and play is a DotA style of competition. NetEase is going through a series of and blizzard-like deals that don't see the future of the product. In fact, this seems to me the reason, also very simple, NetEase is looking at consumer users of the "feelings", yes, is that old Luo's mouth "feelings." We see, NetEase now products whether mobile end or PC end, basically nothing bright, about this point does not do in-depth expansion. We just say it's game, NetEase's game now profit cow still comes from some older end-product, this is not NetEase's fault, is the whole big environment of fault. And this several old end-product players are basically the main. Now what is the pattern of the end-tour giants? is not to do incremental market or to open up any other products, but how to keep the old users, the cost of getting a new user is now dozens of times times the previous, because you get new users are from another side of the giant to rob down, so how to keep the old users do not lose is already a success. and NetEase continuous and blizzard cooperation, the purpose is to retain this batch of old users. In a survey we found that most of the dark-looking players are now white-collar workers.　　The student community's expectations of Diablo are far less high. The survey is enough to show that what NetEase is doing is to consume the player's feelings. After all, Blizzard's position in the mind is hard to shake. In addition to this reason, the second reason, NetEase is likely to use Blizzard's international brand began to expand outward. With the signing of Diablo 3, NetEase has completely become the spokesperson of Blizzard in China, Blizzard in the international influence is still there, and Chinese game manufacturers in the last few years in the sea has been less successful, especially in Europe and the United States, and NetEase has blizzard to do a book, the situation is not better? Because what we can see is that, with the help of World of Warcraft, NetEase's influence is indeed increasing a lot. And in the Chinese game market is basically Tencent, the last stronghold of the game business is also suffering severe test, NetEase needs to find an export, overseas is this export? Of course, in addition to the above two reasons, there may be some ancillary conditions with blizzard cooperation, because that year, after all, NetEase is the first camp of China's nine cities to direct dry down, "World of Warcraft" although not to bring netease very good business performance, But the real for NetEase in the hearts of gamers erected a big banner. However, the existence of these reasons can not be avoided, netease alone on the product, is bound to fail. Of course, NetEase canBorrow a phrase "strategic losses" often used by internet companies. And the end result is "throwing" or "reluctant to have the child to cover the Wolf", this is really interesting.