Jianzhong: Link strength establishes the evaluation dimension of link quality

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Author: Jianzhong

Weibo: Weibo.com/jzli

Yesterday at 36 Krypton and Microsoft events, when it comes to the logic of software or APP product innovation, I once had a page slide that "App software must embrace the power of the link (embracethe Magic oflinks)". There are investors and entrepreneurs interested in this, unfortunately due to the venue time relationship, can not be fully developed. Return to Shanghai today, consider writing a blog to expand the detailed, with you the Internet people.

Before you read this article (or later), I suggest it is best to read the article I wrote a year ago, "My internet faith", so that my narrative logic has a clear undertaking. Here's the software, which refers to client software or apps on PCs, Pad or Phone.

Take history as a mirror. Let's start with a brief review of China's PC software history. Understand the Chinese software industry friends should be familiar with the following software: Network ants, Winamp,realplayer,acdsee, Super Jie Ba, rising Antivirus, winzip,qq ... In addition to QQ, the other software is now almost gone, or the decline can be negligible. What is the reason behind this? user needs no longer? This doesn't make sense. In fact, you will find that most of them have similar software active in the present: Thunder, PPLive, Beauty Mito, Storm Audio, 360. Aside from the operation, management, founder and other factors, in the end what kind of product factors lead to these software decline?

If we compare them to their powerful successors, we will find that these fading software have one thing in common: that is, the lack of links, or low quality.

In fact, regardless of Chinese and foreign, the number of internet history of the great companies, are all the links to achieve the ultimate company. Google Search engine Core PageRank do is the link between page, Amazon is creating a link between arranges and product, the Facebook social network is to do the link between arranges, Apple created a mobile link anywhere, anytime ......

Take a few App companies that have recently made billions of dollars in the mobile internet World: Instagram,evernote, FlipBoard, path,drawsomthing, and so on, I'm sure many of my friends will have questions about their software capabilities. Not just some writing and painting, this software is also worth this price? But if you look at it from another angle, that is, links, these are all creating rich, fast, high-intensity links. I don't dare say links are a sufficient condition for the success of an app, but links are absolutely necessary for a successful app.

Links, which come from the word HyperLink in the Web category. Since the web has gained an overwhelming advantage over traditional software-and the overwhelming advantage of the web is the triumph of links, it is found that traditional software, while not HyperLink this particular form, is between client software and server, client software, Each communication process between server software is actually a link process.

Links for products, is not a simple "with or without" problem, links there are differences in quality. To understand the power of links, we need to establish some evaluation dimensions for link quality, and here is my personal summary:

1. Number of links this is the most basic criterion for evaluating a software product or software form, such as: for social products like FACEBOOK,QQ, or Google search engine, the number of links processed is exponential (at the extreme value of the theory, n users, or n pages can be created between the number of links is n!). And a lot of ordinary software products to deal with the number of links is zero, or very few (such as our common WinRAR, all kinds of Notepad, optimization master tools, etc.)-the number of rare links, regardless of how much users, the value of software products is doomed to be not high.

2. Link speed surface, as long as the link on the Internet, the basic speed of light (optical fiber as a media). But if you delve into it (especially considering a round trip link feedback), the speed of different product links is actually not the same. For example, the speed of the Email link is not as fast as the QQ link speed (User A write Email to the user b,b feedback back, such a round-trip link less days, many of the last month, seriously retarded the speed of light. And QQ a round-trip dialogue completely at the speed of light to run. The link speed of the blog is inferior to the link speed of the microblog (write a blog to get the feedback, and the micro-gain feedback, the speed is not the same). This is also "why the value of Email is far less than IM, the value of blog is far inferior to Weibo" one of the important reasons-human eyes are natural speed of light, only the speed of light link to match.

3. The frequency of the links is the number of times in the unit time, links. Some software is not linked several times in one months (such as early Windows Phone6.0 system software), and some software produces countless links a day (for example, iPhone system software: IMessage, ITunes Store, app, Podcast Store ...). High-frequency links have absolute product advantages.

4. Link precision link is rough or accurate? The difference is great. The precise positioning of web URLs makes web links extremely accurate, which is why most Web sites are more successful than client-side software or apps--and it's hard to imagine that apps for apps on the phone can create more than taobao.com or 360buy.com These sites have bigger turnover. You see a good product, on the WEB can be copied directly to the URL, paste into the microblogging or QQ inside, to send friends. But it is hard to recommend a product in a App.

In fact, the current search, advertising and other PC Internet business model on mobile is not a fundamental reason is "mobile App lacks the accuracy of links", only the precise link, search, advertising and other ecological environment can be large-scale establishment.

The precise link standard is what I think the next generation of mobile internet apps is going to do in terms of technology architecture--like a REST architecture, to isolate the App's state into a precise unit page, and then add a stable address representation. This must be done by the big platform-level players like Apple, Google, and Microsoft, and it doesn't make sense to play in a small circle. Of course, another possibility is that these big platform-level players are so noisy that they end up not setting up the exact link standards on mobile apps like Web URLs.

5. The link strength link is strong, some weak link, sends out does not have the feedback. But strong links need to be higher. The links created by LinkedIn are definitely not the same as the links created by Facebook. That's why LinkedIn's value differs enormously from Facebook's.

6. Links to link to degree links have one-way, two-way differentiation, one-way links (such as Yahoo and other portal-led Web1.0 ERA), certainly not as two-way links (for example, blogs, forums, social networks, such as the leading Web 2.0 ERA).

7. The relevance of the link some products are also trying to create a large number of links, but these links and their main function of the relevance is very low, is "tying goods", so the value of chat, can not achieve great products. For example: Jinshan battery doctor carrying the so-called "installed", "download ranked" These link elements, but this in the main function (battery maintenance) tying to create links outside the practice, doomed the link quality is not high. A truly high-quality link must be highly relevant to the product's main function.

8. The communication force of the link is different. Some links can only be propagated from A to B, but some links can be created from a to B, then to C, to D ... The chain of such a lightning-like spread. For example, the chain-like propagation of microblogs, its power is far greater than the end of the Earth, Discuz and other forums of the aggregation of communication, this is because the link nature of social networks have a chain of communication capabilities-note that this is linked to the product characteristics, not the link bearer information content, although the different content points of interest spread positive effect is different.

Of course, the above 8 dimensions of the link is only personal product experience and thinking summary, not necessarily comprehensive, welcome friends to complement each other and learn from each other.

With these 8 dimensions of the evaluation link, when planning a product or positioning a product, from the point of view of the link to the product, it can help us to analyze the growth of this product space, such as: similar to the calendar, battery doctor, flashlight such applications, and sometimes a single look at products, installed a large number of people are excited. But there is almost no link in these products, or even if there is, the quality of links is very low, which is doomed to these products can not grow into a great product.

Why are links so important? In essence, every link behavior on the internet is "a person's demand, desire, expression of emotion". Its size, strength, speed is "People's needs, desires, feelings," the size, strength, speed.

Links to software, like nerves to the body, traffic to the city, rivers to the Earth. Water does not rot, hinges. No links, backwater. With rich and flourishing links, there will be endless, constantly multiply the vitality.

So, for the software products, especially mobile App products friends, my biggest advice is: to create links, improve the speed of links, frequency, intensity, direction, so soon you will find that your software products will have a magical magic. That kind of software is called Internet Software!

I have a product of my current product has an iron law: Resolute do not have no link products. Software without links is lifeless.

Original: http://blog.sina.com.cn/s/blog_626d4ddb01015t6i.html