Recently, China Mobile Jilin Company jointly with the Jilin Education broadcast "and Life--2015 Chinese Dream, China Baby" network selection activities. Users through the "and life" platform to upload the spring Festival festive material baby photos, to mobilize friends and relatives for the baby vote. Through the one-month vote, the final 6 baby won the "2015 Chinese Baby" title.
"And life" is to provide "one-stop local life service" platform, including hot mom baby, appointment registration, PDA bus, electricity check and pay, catering tourism, MO Live Group purchase, concessions and other convenient life service information, all-round to meet the needs of the people's lives. Since April 2014, Jilin Mobile based on "and life" platform and Jilin Education broadcast "FM96.3 motherly time" to carry out strategic cooperation, jointly launched the "Mother and child products-hot mom baby" application, integration of streaming media, micro-bo, micro-letter, information release push and other functions and capabilities in one, combined with "motherly time" The brand role of the local childcare user group and China Mobile Internet in the field of mobile network, technology and user advantages, to create a comprehensive maternal and child services mobile Internet. Users can through the computer web, mobile WAP, download clients three ways to visit the Web page, "Hot Mom Baby" plate in the home, to understand the professional preparation of pregnancy, the production of practical pregnant children knowledge, intimate guidance, parenting tools, MMS subscriptions, maternal love time History program and other services.
Platform on the line, has launched star mom to vote, baby healthy brain activities, such as multiple activities, tens of thousands of families involved, the user response better. In the next few years, Jilin Mobile will grasp the historical opportunity of 4G development, research and development more and better content-oriented applications, to create products, explore cooperation with children's service agencies space, to carry out comprehensive arts auditions, scientific experiments, public action and other diversification activities, the "and life" brand into the life of the people, become a household name mobile brand.