Jindong: The model of suning Internet retailing transformation has matured

Absrtact: March 4, at the media luncheon held today at noon, Jindong, chairman of the CPPCC and Suningyun, made a speech. In the speech, Jindong said that although Suning faced a lot of questioning and pressure, but Su Ning still adhere to the Internet transformation, keep abreast of

March 4, in the media luncheon held today, the CPPCC members, Suningyun Chairman Jindong speech. In the speech, Jindong said that although Suning faced a lot of questioning and pressure, but Su Ning still adhere to the Internet transformation, and further said that Suning Internet retail transformation model has matured, the future will be from success to greater success.

According to Tencent Science and technology, Jindong in the two sessions during this year a total of 6 proposals, mainly around consumer rights and industry development, including "shielding network fake", "promote the logistics industry green development" and "promote the circulation system of agricultural products" and so on, this is the 13th time to attend the Jindong.

The following is a transcript of Jindong speech:

This year is the Twelve-Five year of the national finale, is the key year of overall deepening reform, China's economy into high-quality, high efficiency, low pollution of the new normal development stage. The two sessions, I brought a total of six proposals, mainly from the maintenance of consumer rights and interests and promote the healthy development of the industry perspective, put forward some of my thinking and suggestions.

The past 2014, is suning internet transformation of the strategic implementation of the year, is also suning Internet transformation of a year. Su Ning's friends may be able to feel that our logistics "rocket brother" are faster and faster delivery; From supermarket department stores, mother and infant beauty makeup, Suning sells more and more, in addition, free film, "Rainbow Run" and other similar activities are more and more; I think that this is an intuitive feeling Suning's service is more intimate, shopping more comfortable, suning more and more young.

In fact, the 14 of these changes is not "duang" out of the, but over the years to adhere to the outcome of the transition, with the two sessions is very fire, Su Ning's internet transformation is very "willful." Before, I have the transformation of suning than do building buildings, playing the foundation, playing the frame when the rough room may look very rough, but once the hardcover repaired, it will be pleasing.

Despite many challenges and pressures, but we still adhere to the Internet transformation, it is this "willful" let us in the 2014 macroeconomic and consumer market growth slowed down, broken cocoon butterfly, ushered in the dawn of the dawning: the commodity category is very rich, proprietary logistics and distribution efficiency industry leader, IT system stable and smooth, Page operations, product marketing, search recommendations, social interaction, advertising drainage, payment of financial and other Internet products, member registration, visit passenger traffic rising, sales on a quarterly basis, the annual profit rose sharply.

I can make it clear to you that Suning Internet retail transformation model has matured, the new decade of Science and Technology transformation has successfully entered the rapid development of the track. Suning will then follow the Internet retail path from success to greater success.

"Alone Lele as the public Lele", we must very much want to know how we do. I will be suning these years the experience of the Internet transformation, and the vast majority of colleagues in the community.

Su Ning's transformation can be said to be in the best period of enterprise development to make the choice, 11 on the line suning easy to buy is our chain development of the fastest time, but we were sober to see the trend of the internet is unstoppable, so we are determined to break through the self, even at the hardships of the toddler Internet Media friends have previously likened us to a "strong broken wrist", although our transformation process is far less solemn and stirring, but we do have that determination. Looking back on the past, although the road thorns everywhere, difficulties, but it is because of the decision, for us to win the transition time, won the space for strategic maneuver.

The trend to replace the advantage of any enterprise can not escape the fate of enterprises are not afraid to choose the difficult road, afraid to lose the right direction. Five years of time, in order to adhere to a correct direction, in order to adapt to the future trend, we quietly work hard, hard skills, while still suffering from sales wandering, profit decline, users spit, public criticism, investors doubt, such as outside a lot of pressure. Now we finally get through this difficult course, so I want to say to all the enterprises in the innovation transformation, the failure in the process is not terrible, the real terrible is the abandonment after failure. Su Ning's successful transformation, can say to all traditional retail enterprises set a benchmark. Internet genes are not innate endowments, but creative learning skills. The Internet is a tool, anyone, any enterprise can learn and master, as long as the use of Internet tools to transform the real industry and business, all entities can be transformed into Internet enterprises.

In the past five years, we use Internet Tools, transform entity retail, create the Internet new Suning, can be summed up in eight words, this is: "One, two wings, Sanyun, four-terminal."

One is to stick to the essence of retailing. No matter how the retail business changes, how the channel changes, Suning has always adhered to customer service, merchandise management of the retail nature of the firm. Full use of the Internet, IoT, cloud computing and other new tools, innovative commodity business models and customer service methods to achieve technology retailing and intelligent services.

Two wings, is to build the line on the second big open platform. Online Suningyun Taiwan, to the whole society to open the enterprise before and after the resources, the establishment of brand merchandise and quality of the flow of benign interaction; offline Suningyun Shop, around the local life is fully open, set display, experience, service, drainage, sales in one, to create space for urban life, customer service scene.

Three cloud, is around the retail nature, the retail enterprise "goods, information and funds" These three core resources socialization, market-oriented, set up for suppliers and consumers and social partners open logistics cloud, data cloud and financial cloud. The cloud of enterprise resources is not only a breakthrough of concept, but also a breakthrough of technology, and a breakthrough of business model and profit way. 2015 we will have 5 million square of storage resources to open to the outside, the external trusted cloud services in the first half of the formal opening, supply chain financing, consumer credit, balance financial services, and so on will greatly enhance the scale.

Four-end, is around the line on the lower wings of the platform, because of the people, Integration layout pos, PC end, mobile end, TV end. The internet stores open in shopping malls, neighborhoods, office buildings, open to the customer's office, home and Pocket, open in the hands of sales, customer service and logistics personnel.

The essence of Internet thinking is openness and sharing. The enterprise resource obtains the infinite value because of the openness, the enterprise value because of sharing obtains the bigger increment. Therefore, it is not difficult to foresee, 2015, must be the new suning of the Internet, adjust the pace, a year of overall speed.

First, we will achieve three breakthroughs in business operations: first, the data-driven mining sales model breakthrough, the commodity business model in the traditional supplier-led, open merchant autonomy based on, Suning's commodity sales team, will rely on line online under large data, integrated upstream design, production, brand resources, to single product marketing as a breakthrough, Initiative to launch orders, advance pre-sale, 20% of the merchandise to achieve bottom-up data-driven, channel-led. Second, the localization linkage of the regional operation mode breakthrough, in recent years, Su Ning's Internet transformation mainly in the headquarters level, in 2015 at home and abroad in 60 large areas in the local investment, cloud shop landing, channel sinking, membership expansion and so on to reflect the transformation of the regional characteristics of the Internet, including rural electricity, from the Ark, stationed in the campus. Third, the social Interactive marketing model breakthrough, combined with the characteristics of Internet two-way communication, the marketing activities of the event, the use of Internet interpersonal communication power, the marketing activities of the story.

Secondly, in the management of enterprise Organization, we will strengthen three changes. First, the department specialization, whether the traditional home appliances, 3C, or mother and child, supermarkets, clothing, or logistics, finance, data derivative business departments, should vigorously promote the system specialization, the Department of corporate operation, so that the internal professional system from top to bottom independently facing the external industry market, enhance professional vertical competitiveness. Second, the level of flat, internal promotion of the chief responsible for the implementation of the first question, to enhance decision-making quality, speed up decision-making efficiency, strengthen implementation, strengthen implementation, in the strategic direction of the premise of the clear, first shot after the aim, in the trial and error of the right.

Third, the organization is flexible, further promote the task-oriented, project-oriented organizational design, encourage internal and external synergy, cross-border combination, small team, micro-innovation. Under the premise of a clear goal, encourage innovation, small achievements big incentive, tolerance failure, no pay cut not demoted, truly in innovation to let the capable, new people Mowgli. Last year I personally set up the "10 million Internet Innovation Fund", this year we will rewarded the Internet innovation every quarter, the grand prize is a Tesla.

China's economy is facing a comprehensive deepening of institutional reform, the deep release of the institutional dividend of the new historical stage, the Internet is from the early PC interconnection into mobile interconnection, e-commerce and entity chain between the two from the incompatible alternative competition, into the O2O depth of integration development stage. But the Internet economy accounts for less than 10% of the total economy, which means that there are still a large number of traditional industries that do not fully use the Internet and lack the experience of transition. Therefore, we hope that through openness and sharing, the value of Suning enterprises will be further enlarged, suning transformation of the results will be transformed into the industry, the common achievements of the whole society.