Jinjiang: Talking about the internal and external factors influencing the ranking of websites

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Site ranking This topic has been a very old topic, content, outside the chain this is the most basic, we often talk about these, today I talk about the impact of the site rankings of various factors to see how to make the site ranking better.

Website structure

The site structure is a very vague concept, in fact, as a whole building, you have to think good your house up high, solid, then the foundation is very important. The structure of the website directly affects the future development and user experience of your website, so good website structure is essential, especially for the war. Well, what if the site structure is optimized?

First of all, the site level to be clear, the first page below a few big columns, each column is divided into a few subsets of the directory, before this is best to do a good job of the structure map to plan the later site construction, and also pay attention to the column division to be clear, and the level not too deep, recommended no more than three levels, so for users and spiders are better, Too deep directory is like a maze, easy to lose direction.

In addition, the topic column for optimization is very useful, the topic can be a good site to make a column of the appearance, so that the home can not do the key words to do, because the article is highly relevant, keyword density is relatively large, so the ranking will be better, When searching for information in search engines, you should often see other people's topics, especially some large websites.

Also noteworthy is the article's inner chain and tag tag, tag tags in Google's ranking has always been better believe that we all know, this reason is similar to the topic above, because the relevance and keyword density is higher, so the ranking will be better, the other each article tag tag will have a description of the text, So the weight of multiple pages will also be incremental to the label page, the chain can link related articles, an article of the explanation is limited, we can put some key words linked to related articles, so as to increase the readability of the article, but also to improve the weight of the relevant article.

The last point is that each article page is recommended to pick random articles, especially for the content of a very large web site, this is conducive to spiders crawling, and every time you update the page, will be accompanied by updates in the content of the page, the snapshot will be updated faster, the study of the site log should know, If the spider crawling when found that the content does not change will return 200 0 64 of the state, is to crawl success, but there is no new content; In addition, the pages of the article list are suggested to be in the form of a page jump, such as pagination: "Home 1 2 3...10 11 12 ... Last, "The advantage of this is that the spider can crawl to more pages, if you want to let spiders climb from the first page to the last page, it is not too realistic."

external factors

When it comes to external factors, the first thought is definitely outside the chain, indeed, outside the chain is an important factor in the ranking, why those well-known sites have been good rankings? Pay attention to my words, well-known, a site famous, talk about the nature of more people, online about this site is naturally more topics, So do not deliberately to do outside the chain, will also add a lot of links, like A5, if someone in Baidu asked what can learn to do the site of the tutorial, others will say that the more famous, if I will answer A5, in fact, is equivalent to a star effect.

Of course, outside the chain is not necessarily ranked will be good, personal feel, search engine ranking is in search when the home page to match the title and content, if the requirements will be retrieved, and determine the ranking factor, first of all must be the weight of this site, that is, credibility, if the site is more authoritative Then it must be ranked higher than the other sites, and if a keyword in the search out of all the results, referred to the most linked pages, the rankings will be relatively high. For example: If you search "webmaster", in all the retrieved pages, most of the pages contain A5 URL or point to A5 of the stroke text, then A5 will certainly be ranked in front of some, this is a personal summary of some experience, because I think the search engine to judge a site rankings, can not light from the number of chain to judge, Also from the relevance, just like China's most popular chat tool is what, everybody first thought of is certainly QQ, because this is everybody recognized, authoritative, so the first appear in your heart is it.

The factors that affect the ranking of the site of course more than these two parts, but these are more important, as long as we do a good job inside and outside optimization, pay more attention to details, your site ranking will be better.

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