Jiuxian Network Chairman Shang finally announced that the way to break the money to pry open the door of O2O

Abstract: After the funds in place mainly for wine quickly to the layout. Jiuxian NET Chairman Shang recently in the sixth round of 300 million yuan financing, finally announced to use the way to break the money to pry open the door of O2O. But the desire to buy wine like a drop of a taxi seems beautiful, but the reality is not

Funds in place mainly for ' wine fast to ' layout. "Jiuxian Network Chairman Shang recently in the sixth round of 300 million yuan financing, finally announced to use" hit the money "way to pry open the door of O2O.

But "like drop a taxi to buy wine," the desire looks beautiful, the reality does not imagine simple, "First financial daily" reporter recently many times to experience the wine platform found, "9 minutes to" more for "castles in the castle", difficult to achieve.

Wine to the general manager Jia Peak accepted the "First financial daily" reporter interviewed admitted that 9 minutes is only an ultimate goal, not "commitment", "We count 70% of orders can achieve 9 minutes delivery." As with other third-party platforms, in addition to the time is difficult to guarantee, in the true and false wine, invoicing, service experience and other processes, wine fast to also have challenges.

What is more noteworthy is that, behind the O2O, the profit model of the money is still not in shape. Line Italy Interactive chairman Jinne to this reporter frankly, this "hit the money" way there is a risk, the current wine is not found in the electricity business mature profit model, the future of this piece still has a very long way to go.

9 minutes of castles in the castle

June 9 announced the O2O wine soon after the official launch of the trial run, wine is fast enough to "9 minutes to send" as the slogan, but this phrase to achieve and did not imagine easy, "First financial daily" reporter recently in Guangzhou to experience the wine quickly to find, 9 minutes sent to more for "castles in the castle."

The reporter chooses the distance to experience in 1.2 kilometers, from near to far the smoke wine line test, the result test 7 shops, only one successful distribution, and the distribution time also spent about 23 minutes, the commodity cannot provide the invoice.

Among them, a smoke only 457 meters away from the hotel shop staff because there is no one refused to send wine, she said: "To send the afternoon to send." "Another wine line in charge of the relevant responsible for the same reason declined to send wine request, he also told reporters:" You have not drunk our wine, do not know whether you like, I suggest you come to the store to choose. ”

Moreover, in the 7 of shops randomly interviewed by reporters, only 3 said they were willing to distribute, others were either not clear when the wine was on the platform and refused to provide services, others were private phones.

In addition to the reporter experience, there have been a number of consumers to reporters, wine is fast enough to achieve 9 minutes to deliver the situation. And the same thing happened in Beijing. Previous media reports said, "the reporter in many areas of Beijing experience found that the wine to join the liquor stores are mainly street-side shops, small size, and a large number of places to order telephone, address, pictures and other shop information and the actual situation does not match." ”

For "9 minutes sent", Jia Bing Frankly, 9 minutes is only an ultimate goal, not "commitment", not all orders can reach 9 minutes this speed, "now have 70% order can achieve 9 minutes delivery, whether can achieve 9 minutes this goal and the city itself is not too much relationship, Generally 1 km from the distance can be delivered in 9 minutes. Jia Bing For example, in the future to achieve the goal of 9 minutes through the wide cloth shop. For example, in Beijing, the cloth point in 3000~4000 store, the basic can achieve 9 minutes this goal.

Beijing Zhi Lin law firm deputy Director Zhao occupation of the "First financial daily" reporter said: "Although in the note the wine is fast to mention ' 9 minutes to deliver is our service target ', but I suggest that the wine should be clearly stated in the advertisement, ' 9 minutes ' is a goal rather than a promise. ”

The platform business is a real mishap.

Fast and slow perhaps just realize o2o surface phenomenon, in crazy o2o behind, the mishap is still in the background operation. The two major advantages of "real wine" and "parity" in the electric business are that it is difficult to O2O on the wine fast.

Reporters through the wine to the platform to call the business at the same time, the platform will pop up "please in the receipt of goods and merchants to confirm the authenticity of wine identification method" Such a word, and no guarantee. on how to guarantee the authenticity of the drinks on the platform, Jia Bing said: "The wine to the shop to rely on the winery, wine fast to and merchants have signed a guarantee agreement, but we still suggest that consumers buy wine face-to-face to do a authenticity appraisal." ”

Jia Bing said that once the wine to find shops selling fake wine, will immediately down the shelf products, close the shop, and for this kind of sale of fake behavior, enterprises will also complain to the industry and Commerce Department, "Consumers should have the basic authenticity of the ability to distinguish." For the price, Jia Bing said: "We as a platform, the price of goods is determined by the merchant." "Wine fast to the merchant pricing is not mandatory," we as a platform business is to do market-oriented system, drinks true and false, invoice is the market behavior, we mainly through ratings, comments to circumvent.

In fact, such O2O is only equivalent to a "phone Yellow Pages" service. Zhao occupation, said the wine to the platform on the release of the store information is not true or false to make a commitment, it just provides similar to the telephone yellow pages of services, the platform on the line under the shop sales leave, do not open the invoice behavior is not responsible. "But obviously, consumers are pursuing fast and paying more attention to the authenticity of drinks." "1919 Chairman Yangling Jiang to the" First financial daily "reporter said.

Jia Peak response to this, once the business sale, wine quickly to consumers to pay.

In addition, the number of commodities on the line still need to improve the place, the reporter selected the experience of several shops, the number of online goods in the 5~7, the number of goods less. Jia Peak admits that the online goods are too small and the issue of invoices are needed to improve, "The birth of new things will always encounter a variety of problems, such as online goods too little, we need to cultivate the awareness of the platform of the business, wine is fast to the service to produce competitiveness, so we also held a number of training courses around the business, To the settled merchants to explain some wine liquor basic service awareness, such as how to answer the phone, why to ensure true and false, and gradually help businesses improve service awareness. ”