July 2013 domestic social media sharing data ranking report

1. Sina Weibo rankings again beyond the QQ space, Ali injection results.

For a long time, QQ space and Sina Weibo has been hogging the share list of the champion and runner-up position, in July, Sina Weibo share ranking again beyond the QQ zone, but the percentage gap between the two is not very big. This data change also from the one hand in Alibaba 586 million U.S. dollar shares Sina Weibo 2 months, both sides have initially integrated the "Information data" and "commodity data" interoperability. Sina Weibo currently has 536 million users, Taobao registered users also more than 500 million, the two accounts through, will form the largest domestic Internet account system. In this system, the user's social relations, life status and consumption habits data will be integrated, through the continuous promotion of user sharing behavior to pull the purchase behavior, resulting in the share of data climbing.

2. Life Service Web site users are more interested in using micro-letter sharing

Whether in the Internet age or mobile internet era, the speed and depth of information dissemination in the accelerated increase in hunger marketing, Word-of-mouth marketing, fan marketing, microblogging marketing, micro-credit marketing concepts and slogans abound. Micro-letters as mobile end of the new social media, since the online share has been soaring. From the July micro-letter sharing data, in addition to electronic business users of the use of micro-letter share of the weak decline, other types of media are showing an upward trend, especially the life service users of the use of micro-letter sharing behavior more frequently. July of various types of Web sites to share the proportion of micro-trust as follows.

3. Note-sharing media sharing data horizontal contrast analysis

For the webmaster, in the promotion, perhaps the note-type media is not often mentioned, but for individual users, note-type media can help users in the browser site page, anytime, anywhere to record favorite article pictures and other Web content. Jiathis currently contains a Youdao cloud notes, EverNote, light notes, Marcum notes, pocket, such as notebook media sharing interface, from the Jiathis backstage data, for the Youdao cloud notes and EverNote, share a relatively high, user share relatively stable. This also benefited from the Youdao cloud notes and Evernote launch time earlier, occupy the user volume and coverage of the advantages of obvious. The following is the sharing ratio of various notebook media.

4. July share the list of specific rankings change

Sina Weibo rose 1, QQ space dropped 1, Sohu Weibo rose 2, happy net down 1, Renren fell 1, flying letter rose 1, Baidu bar Rise 2, QQ friends down 3, MSN up 1, Facebook down 1.

Noun Explanation:

Share: The number of times users use jiathis sharing tools to share a page with a social media

Return to traffic: After sharing a social media, users click the Share link to return to the share page browsing times

Share ratio: share of a social medium in a single month, as a percentage of the total share of total social media sharing

Share reflux Rate: return flow/share = share reflux rate (this data can reflect the social communication ability of the website)