Keep a pet in your music app: Cherry Music

What kind of music app will attract your attention?

At present, the online music market giants everywhere, and the major music App's basic music part is actually not very different. Users find songs by searching, recommending or ready-made songs, and then try and download them online, and most of these basic music requirements are actually satisfying. And a start-up of the music App in this environment box to live a group of their own users, it's usually either to do something perpendicular to the content, such as focusing on indie music or focusing on a particular genre of music, or, in addition to the content of the underlying music, to find a point that is sufficiently innovative to sustain a relationship with the user.

For Cherry Music, this point is Music + nurturance.

On the last day before work, I saw this music application on NEXT. After opening the first feeling is that the UI does a good job. Home has a few music App common TAB: Select, radio, ranking, collection. The entrance of the playback page is presented in the form of a rotating record at the bottom of the homepage, "local" and "discovery" respectively. The interaction of the playback page is also interesting, the previous one is achieved by holding down the play button and dragging around, instead of clicking.

But so far, it's just a basic function of a music App. In the local Tab, the dropdown interface, we can see the cherry Music pet forming part.

The default pet is a cherry, the level rises to 5 after the gift of a rabbit. Poke a poke at this pet, it will speak and do expression, just like the Flash game era of pet formation game. I wonder how a smart-looking pet can be combined with music, and the founder explains that the pet has 3 functions in the Cherry App.

The first is that users listen more and more songs, the "pet" will become more and more users (in fact, data analysis), the system will be through it to the user personalized music recommendations. Second, the application of social functions also through the pet system, in the pet interface users can find music taste and match their own "bosom friend", and can add to friends and share songs. Finally, the pet bears the brunt of the cherry music: the team plans to improve the pet function in the near future, plus a pay model such as upgrade acceleration, dress up, props, and so on, so that users can quickly upgrade their pets or dress up in the same way by buying related features.

See here, perhaps you will think that someone really will pay to dress up such a pet? I don't know, but the Cherry founder's past working background tells him that there is.

The founder of the new venture in YY before the mobile end of the product-we all know yy in those "King" how to appear to be a standout and a daughter. Cherry music mainly face the female users, the founder that as long as the pet is enough to love to play, "can let a girl holding in there to play an afternoon," is enough. Where there are enough female users, there will be male users. and both male and female users have, prop consumption is not a problem. The GAO Cun said:

Why do users come to a community? YY experience tells me that as long as your community has enough fun content, plus enough fun people, users will come. We're going to make the pet a place that's easy enough and fun enough.

So far, the pet system has been trying to improve, the pets ' responses are not interesting enough, the social function is not rich enough, but I think it's an interesting attempt. When basic music functions converge, how to find and retain users with more interesting features or more sticky services is worth thinking and exploring by music startups.

Of course, in addition to the pet, the basic music service is also important. The team of cherry music is mostly from the company--yy and cool dog music that he worked for before, and the team is familiar with music products and music content. At present, Cherry Music is positioned to be more cool than the few music giants, and more popular than all kinds of very vertical and small music applications. So in the music content of the organization, the Cherry will be closer to their target users portrait, not too small.