Keyword diagnosis for enterprise station of case analysis

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The key word is the phrase you want your site to be found. Words and phrases that we usually use when searching in search engines. Appropriate keywords can bring us traffic, for a corporate website, the appropriate keywords can bring more customers. So we choose the keyword in the time to stand in the customer's point of view to select keywords.

First diagnosis

Construction station about half a month all the data collected in the state of zero.

URL: www.zjysgs.com.cn

Website type: Business Promotion

Site positioning: Access to commercial customers

On February 7 for the first time in (a push made a diagnosis)

Baidu is mainly about how to collect and friendship connection, how to improve the collection and PR value related issues!

Results of Diagnostics:

Yuan Chong: keyword accumulation more, less text description, the search engine disadvantage, mainly the content of the site is too little, to be improved!

Peng Hongwei: This kind of enterprise website, in the initial stage of construction can try to buy some high-quality links, this is conducive to the site PR improve and included!

Wang Yuzhang: If there are not too many resources to do the link, you can open a blog in the major portals, in the article to leave their own web site, so as to increase the chain.

Kun: To the high weight of the website post. For example, when we push a forum, post, leave your URL, in your forum signature, also leave your site link.

After the diagnosis I was in a few SEO and webmaster forum sent some links! It's like the first two days. Baidu included 3 pages of my homepage.

Second diagnosis

Made a certain change on February 10 I post on the forum to diagnose again!

Website name: self-adhesive Printing |-zhejiang-Beijing Printing Co., Ltd.

Website history: One months

Website pr:0

Site collection: Baidu: 0 google:11 yahoo:1 Soso:9

Website keywords: printing, printing stickers, labels, scraping cards, anti-counterfeiting labels

Diagnostic Results:

Yuan Chong: Your description needs to be modified, you can put a part of your company to put up, the effect will be better! Left a number of keywords are not connected, and the code added too much useless code, need to adjust! Increase the number of articles is the key! There is, if your site can be revised, the image of the company's website, the better, Your station doesn't look like a company station!

Kun: The keyword should be you want to promote the keyword, for example you want to let the user search engine on the sticker, your results in front. Then your home page title and keyword settings, there should be self-adhesive, and the more the main keyword, the more should be on the front. Also use this keyword to exchange links with others. Your current problem is that SEO does not good enough, content is too little, do not do related outside the chain.

After this diagnosis I have made the original content page, made a new homepage, and daily expansion of content Update website news! Insist on every day to send 2 articles, with the content of the increase in Baidu and Google and several other search engines included also has been increasing! 2 keywords in Baidu and Google have ranked and remain within 10 pages. Now I have been updating my website to add content ...

Third diagnosis

This is my third diagnosis. The first diagnosis was half a month (February 23)

Build the station January Dora!

Included in the reverse link

Google google:25 View details 0 View Details

Baidu Baidu:3 View Details 36 View Details

Yahoo yahoo:4 View Details 67 View Details

Sogou sogou:0 View Details 0 View Details

Youdao youdao:1 View Details 0 View Details

Search Soso:9 View Details 0 View Details

PR 0

1, I do the website is the printing industry enterprise station, in recent years the printing industry has developed rapidly. Everyone began to use the site to obtain customers, you can hit self-adhesive, printing and other keywords to Baidu, Google too much.

2, I do the purpose of this station is also very simple, the printing industry's fierce competition to do a lot of websites and everyone has been a good return. My home is the printing company, I am now in reading college students on the SEO is very sensual interest so did, did more than half a month now Google Row 92 may not be a big problem. Now the demand for printing is very large, if the forum can be found if someone needs to cooperate with us. The printing industry has done a lot to understand already.

3, this site positioning is very simple to get customers, so search rankings are important, because no one will find hundreds of pages of information.

4, the user volume is actually very wide!!

5, speaking of the characteristics of the website, I hope you can help me to mention, I have not thought!!

Now basic daily content updates!

My blog http://hi.baidu.com/zjysgs1987

Diagnostic Results:

Kun: The website of traditional enterprise is more special, because the limitation is too big. And the purpose of such a station basically for marketing, so the positioning of almost nothing to say, this kind of station main research direction should be network marketing.

Fourth time Diagnostics

On February 26 My search rankings have not changed for one weeks, so the fourth time! Why not go to the company website keywords? Site keywords I now 2 keywords a Baidu 6 pages a GOOGLE7 page has been hovering around the rise.

Baidu Keywords: self-adhesive printing rank 59

Google keywords: self-adhesive rank 67

A week has not changed much!

Content has been updated! Now is to find out the chain some problems, PR update cycle is not very long? Build station one months of really do optimization also more than half a month. Baidu and Google included also has been added ... Because the content is still relatively few, I have the basic page has been included ...

What do you need to do next?

Diagnostic Results:

Wang Yuzhang: PR update cycle is usually three months.

Baidu is not included, with your outside the chain, there is no high quality outside the chain, there is no dead chain, there is no link with the punishment of the site, and you are on the same server station has not been punished.

Kun: As you said, there is a problem with the chain now, and this is the core of the key word ranking. No chain, the rise of the ranking has an impact.

Yuan Chong: Your keyword ranking, with little PR, or their own external propaganda and the internal structure of the site and connectivity problems, look for their own reasons, in doing outreach, do not blindly do, see your site, site structure and connection strategy unreasonable, need to adjust! Remember how many times you've diagnosed it before, I say you add keywords to the left, No connection ah, you directly add a connection, the Connection page is now open on a picture, there is no note, this is the same as no pictures. Site out too little, need to improve!

A Q: The list title can be added with the title attribute, and the picture plus alt ...

Through the diagnosis I summarize:

1. Enterprise website, keyword selection should choose their own company's 2~3 flagship products in the home page focus on optimization.

2. Avoid the popular words in the search engine, if you can't avoid it, you should turn the keyword into a keyword, avoid hot, but also not out of the hot.

3. Keywords in the site distribution.

4. The keyword expands the excavation and the utilization.

5. First page, table of Contents page, content page title label whether write specification.

6. Description tag-describes the label, keyword tag, alt-substitute attribute, etc. is reasonable use.

7. Keyword density and the location of the keywords on the page.

8. Use the key words to do outside the chain.

To build the station nearly 2 months now, the above is the process that I do the website. All the way is in everyone's help the next step, in the process of diagnosis to learn a lot of things. So write this article today hope you can learn from!

Post-site has any results, I will also take to share with you!

Author information: Lin Zhiyuan, net name linzhiyuan,qq:282455950, mailbox: linzhiyuan1987123@163.com, this article is original, reprint please retain this copyright information, thank you for your cooperation!! ~~