Keyword selection

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The choice of key words should begin before the website design begins. If the keyword is chosen incorrectly, the consequences can be catastrophic. Perhaps you choose a keyword very few people to search, then your ranking again high, traffic is not big. The wrong choice of keywords may affect the content of your entire site, and it's not a lightweight thing to correct.

Today we'll talk about the main principles of choosing the right keywords.

Keyword not too broad

I've met too many clients who want to aim at too broad a keyword, such as a real estate company, he wants to optimize the word real estate, advertising companies want to optimize the word ads. To be sure, you can basically forget about this keyword.

Too broad the keyword competition is too big, want in this kind of word like real estate (pence), advertising (advertising), tourism (travel) and so on industry ranked top 10 or Top 20, it will cost not tens of thousands of hundreds of thousands of, but tens of millions of dollars.

Even if you are in the front line, the purpose of the user searching for such words is very ambiguous. Searching for real estate, is his aim to buy a house? That's hard to say! So the flow of this word is the target is very poor, the possibility of conversion to order is also very low, so that such a broad range of keywords are less efficient.

The choice of keywords should be more specific, targeted.

The main keyword is not too long too special

Your homepage should of course aim for the most popular keywords in this industry (note: As mentioned above is not too broad). In order to attract the most potential users, your site should aim for the most important keyword coverage should not be too small. For example our English website main keyword is singapore web hosting, we neither aim at the web hosting, but also do not aim at Singapore cheap web hosting.

Many do SEO companies play a pattern on this point, they guarantee rankings, but the guarantee is a huge word.

Do not use your company name as the main keyword, no one will search your company name.

Think from the user's point of view

Website operator designers because too familiar with their own industry and their products, in the choice of keywords, it is easy to take for granted that some keywords users will search, but the real user thinking way and business is not necessarily the same.

For example, some technology-specific words, ordinary customers may be very unfamiliar, and will not use it to search, but the people who sell products feel that these words are important.

So in the choice of keywords, you should do a survey, such as ask relatives and friends outside the company, if you want to search for such products, they will use what words to search.

Select the most searched, the least competitive keywords

The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user. Some keywords are likely to compete with a lot of web pages, so that the cost of efficiency is very low, a lot of money to spend a lot of energy to line up to the front, but the actual search in the word is not a lot of people.

So you should do a detailed survey to list the most effective key words after combining the two.

Related to your website

The popular practice in previous years was to target some popular words that were not relevant to what you sell, such as sex and so on, hoping to attract the most users. A lot of people are doing it now.

This is a very outdated technique. The target is fixed on these words, basically can only use cheat technique, then your website may be punished at any time to be sealed off. And from this word search users to your products are not interested, look at your site on the left, there is no sales of traffic but what is the use?