Kirin Network CEO Shang: the domestic capital market has not opened to the game industry

January 21 News, Kirin Network CEO Shang in 2009 China games industry annual meeting to accept Tencent Technology interview, said the domestic capital market for the game industry has not really opened.　　Shang points out that there is already a game enterprise on the domestic gem listing, he thought this is a very clear signal. "Perhaps friends in finance and investment will feel that Kirin will be a better place to stand, and we are looking forward to this day and we think the space is quite large," he said.　　"When it comes to the market for Kirin, this is an indication." Tencent Science and Technology dialogue Kylin Network CEO Shang: Tencent Technology: Still Hello, some time ago to start a film company, the company knows very little, this company is now what is the situation?　　What is the name of the company and when will the first film and television work be launched? Shang: We are more concerned about this matter. Actually what name is not important, I think this for our Kirin game is also a major decision, represents a determination.　　Is that we are sure to do something about it in 2010. We think that movies and games have something in common. In fact, game creation and film creation, in fact, the first is a team. Our name, such as Kirin or Tiger, is not the point. The key we also want to have a gold team to build our game-related film. Therefore, our positioning is the original 2008 end of the launch of the "painted" this film. The whole team is very close to us and becomes a family to do things. Kirin game will also be connected to the "painted" continued filming. At the same time, the film's team also from our experience and publicity experience to connect to Kirin this year's game blockbuster "dream Studio" such a game development.　　In this way, the new Oriental Magic "painted" Film and "Dream Studio" game are closely connected. We have the "painted" story, including what you see and in the sequel has not seen as our "dream Studio" products of the main theme. This movie must be synchronized with the game product. And for that reason, "The Dream Studio" is already looking forward to the fans of the movie. This is what we are happy to see. So today we are going to make a determination on this matter. The equivalent of expressing our determination in the media, we must do a good job. Because the game is not good, people do not say you.　　But an already very good reputation of the famous film, classic movies, you are not good, I think this pressure is very big. Tencent technology: We must look forward to it. Company from 2007 to now has set up 2.5, during which there are many disturbances, we are also concerned about. Did you think there were so many crises when you first started this company? What is the stage when you are most stressed?　　How did you get through this stage? Shang: The truth may not be as you might think. Kirin at the time of its inception, because this company is made by the industry experienced people, I think everyone has a goodTest and lessons, so many things we still have their own preparation.　　So far, to say the truth, I do not feel that any one thing makes my heart very stressful. In addition, to do the game must also maintain a happy mentality. It is when you are really addicted to the creation of a game, you will not feel too much pressure. So I feel no feeling, really no feeling. Kirin Network CEO Shang (Tencent Technology photo) Tencent Technology: really a very good mentality. The film "Thorn Ling" cooperation, ultimately to the company to bring a lot of income?　　Is it in line with the expectations of the time, and will there be similar cooperation to continue? Shang: Since it is a game and film cooperation, it is primarily a cultural cooperation and brand cooperation. I find it difficult to tell you how much direct economic benefits it brings. But Kirin as a new company, especially when Internet resources are scarce, I think the power of this brand is vital to us.　　Our cooperation with the Chinese shadow, I think, is very, very successful. We and the film circle a lot of friends in exchange, we all think that this is a classic case of cooperation. Therefore, we also hope that we can use a deeper mentality to the film and Game of the two arts more tightly together.　　I believe that another burst of energy should be astonishing. Tencent technology: What do you think of the movie "Avatar" recently aggressively? Many people say that Avatar may prompt a new round of 3D or 3D games to develop in leaps and bounds.　　What do you think? Shang: In fact, "Avatar", I think in the game industry, we call the strong product bar. In fact, the emergence of any kind of strong products, will drive the whole upgrade of the industry. In fact, in the game industry also staged this situation differently. I am more optimistic about this, I do the technical background, I am very, very, I am grateful to these masters can make the technological progress of things.　　I'm very optimistic. Tencent technology: Last December and the grand joint operation of "Genghis Khan", in fact, before the grand and many companies in the joint operation, but we never talked about what the two sides can bring anything. Can you tell me the biggest difference between cooperating and not cooperating?　　What are the revenue aspects including brand channel? Shang: In fact, why do not people say, I explain. Because this thing has nothing to say. Precisely, I feel that today we can have such an open joint operation of the industry, I think we have seen it as a normal view. In fact, everyone's mentality is very peaceful. Everybody said grand and Kirin why cooperation,? I don't think it's anything. In fact, I feel that today we are good enough mentality, really want to cooperate, I think Mo ask income. However, because of "Genghis Khan" itself this product characteristics, the equivalent of We also borrow a grand platform to do a promotion and services. In this way, it's the whole benefit of the company inside Kirin to do, I think is equivalent.　　These are the things that I think will become more and more normal. Tencent technology: Next is aA commonplace question.　　It's been asked countless times about when the IPO will be. Shang: Perhaps the financial and investment community friends will think Kirin will be a comparison of the front. We are also looking forward to this day. We think the space is quite large. Because the first domestic capital market for the gaming industry, I think has not really opened. I think it's a very clear signal that a gaming company has been successful on the gem. Such an industry cannot be entirely divided by state-owned capital markets.　　Domestic shareholders, investors, I think more want to play this, we feel that the development of such a fast industry to bring tangible benefits to everyone.　　Tencent technology: Do you think in two or three years, like Shanda, Jinshan including you are involved in film and television industry, two or three years later, whether the game industry or entertainment industry, then will become a what kind of pattern? Shang: I think it will become a more mainstream cultural industry. To tell the truth, the game, you know, the company has high technical content and abundant cash flow. Film and television investment is larger, the creation cycle is longer, the social influence is big, the explosive force is strong. I think that in the final, we are all doing a great culture. This trend is extremely obvious. We'll wait and see.