Korea Communications Applications KakaoTalk borrow July online gaming platform profit

Absrtact: Using line account to access the game application line POP in thinking about how to make money, the Japanese and Korean company performance is amazing. In September this year, South Korea's communications application KakaoTalk the July online gaming platform for profit. Another communication application that was born in Japan

Use line account to access game application line POP

In thinking about how to earn money in this matter, the Japanese and Korean company's performance is astonishing. In September this year, South Korea's communications application KakaoTalk the July online gaming platform for profit. Another birth in Japan's communications application line also in the expression fee this road tasted the sweetness, function online two months to receive 28 million yuan income.

From delivering a single message to a platform that has grown into a versatile one, Kakao and line are moving very fast every step of the way. In view of the domestic product, the commercialization of the exploration is very cautious.

In the case of domestic communications application micro-letters, in the third quarter earnings conference call, Tencent President Lau for micro-letter commercialization, said the future will produce some interesting practices, but still focus on expanding the user base.

Counter-view domestic and foreign communication applications, product features and positioning of a great similarity, such as public accounts, access to Third-party applications. Perhaps Kakao and line's way of earning money will inspire the next step in domestic communications and social applications.

KakaoTalk money: E-commerce + pay expression +plus friend ads + gaming platform

March 2010 Kakao from a pioneering team, the founder of a strong background. Hangame, who founded South Korea's largest gaming platform more than 10 years ago, later served as the NHN of South Korea's largest internet group, Ceo,kakao the product after his departure.

Kakao Current total number of registered users 62 million. The number of daily messages sent is three times times the total number of SMS messages from the three main carriers in Korea. Of the 55% market penetration rate in South Korea's smartphone, 95% are Kakao users.

The product's initial functionality is similar to most communication applications, but users can set different themes for the application and set different backgrounds for the chat room. Kakao offers more selectivity in helping users realize the personalization aspects of their applications.

December 2010, Kakao for South Korean users launched the "gift service", users can buy coffee or chocolate in the application of small commodities coupons sent to friends, friends with these coupons to the offline entity store Exchange. Although the prices of these goods are not high, they offer a new channel for friendship between friends. It is understood that to the Valentine's Day, the function of the single monthly revenue can reach 2 billion won (about 11.48 million yuan). Currently about 320 brands of 7,700 products use this feature.

KakaoTalk Platform business model

Kakao Another feature that charges users is pay expression. This feature is similar to line's flagship "emoticons". In the facial expression store, in addition to the free expression, as well as the company's own production, developers to provide or other enterprises to provide the relevant product expression, users use these richer expressions to pay. The July data showed that the pay-for-day average income was about 100 million won (570,000 yuan).

In terms of charging businesses, Kakao offers a plus friend feature similar to a public account. Plus friend includes the entertainment star, the brand merchant and so on account number. When users choose to pay attention to these accounts, they receive information about the ads they send. At this time, the enterprise needs to pay a certain fee to the Kakao. Currently, advertisers in Kakao Plus friend have reached 200, attracting 66 million of users ' attention.

On the commercial road, the most obvious effect is this July the game platform. Kakao Korean users can see many game apps on the platform. In the Kakao Game platform online game application through the use of Kakao user relationship chain, allowing users to play these applications can see Kakao Friends of the game rankings, both sides can share their record.

On the Kakao game platform, the most successful case Anipang is a similar gem Bejeweled elimination class application. Online less than three months to obtain nearly 16 million users to download, daily production of nearly 200 million won (about 1.14 million yuan) income. At present, there are 26 game applications in Kakao gaming platform. As of November 6, the total number of downloads was more than 82 million, of which 23 million users downloaded at least one app. In the App Store Google Play's game list, the top 10 6 are game apps with the word for Kakao.

Line money: Pay expression + Game platform

Line by South Korea internet Group NHN Japanese subsidiary NHN Japan launched. Although it was a late-start communication application, it was formally marketed in June 2011, but currently has more than 70 million registered users, including Japan's 32 million and 44% of Japanese smartphone users using line.

Line to the user's most attractive "chat expression map." More than 250 kinds of emoticons give users an interesting way to convey their feelings when using line. One line of the official design of the very lovely and distinctive characteristics of steamed bread people, Nicole Rabbit, Blanchon and James have been well received, but also let these four cartoon images become connected line other products important elements.

The line expression store was launched at the end of April this year, where users can pay to buy expressions. According to NHN revealed that August virtual expression sales brought 300 million yen (about 23 million yuan) revenue.

Download line launched the game will be free to get a set of expressions

A public account such as Kakao Plus Friend is also set up in line applications. But the revenue generated by these accounts for line has not been released.

Line game platform business layout is also continuing to move forward. This July, line and Birzzle launched the new game line Birzzle provides an interesting way to play. When the line user downloads the game, it's free to get a set of emoticons about the game. Inspired by this model, line Birzzle on the first day of the online flight to Japan and Taiwan's App Store for free.

Yesterday, line also released four mobile game apps. Users download, in addition to access to free maps, but also access to the line of friends chain, view the game ranking of friends or gift game props.

NHN Japan announced in July to expand line into a new platform service line Channel. The platform will cover games, coupons, digital music, e-books, virtual currencies, and social networking. However, line has added a class path function to the product but has not been universally accepted by the user. According to media reports, 60% of line users do not intend to use this feature. This has also made it difficult for line to carry out the next service.

Current KakaoTalk and line common goal: internationalization. On this road, they will also encounter more opponents, such as China's micro-letter. How to continue to tap the commercial potential of the international market is a more serious problem.

But the momentum of these communications applications has begun to make more people feel threatened. "Who's going to really put Facebook in a crisis?" The Next Web, the US technology blog, predicted: Mobile communication applications. ”