"Sadie Network Message" September 6 news, by the music network carefully built the first Life service class parenting program "on the good of this-belle fashion mom Home Dish" recently aired, and successfully won the advertisement of the main Bedouin in the United States exclusive title sponsorship. "Just this mouthful-belle fashion mother private Dish" by the famous actor Liu Zi as the host. She's a stylish, sexy mom, and she's going to invite parenting experts and parents ' stars to talk about baby stories and share the latest and most recent parenting experience. At the same time, each program will also be an exclusive secret system of baby kitchen recipes, so that children eat nutrition and happy, for young mothers to solve the various puzzles in the process of childcare. Li, Hu, Taiwan's leading musicians Weiren, the Taiwan children's host watermelon brother, the world speed skating champion small Yang and pediatric specialist Tri Yutao has been in the show. Unique program design, fashion trendy style positioning, simple and practical parenting coup, as well as a strong star lineup, for the "good this mouthful-Bedouin fashion mom private Kitchen" won the house applause, the amount of play has been higher. and the exclusive title sponsor of the program is also the United States to achieve the desired brand communication effect. In this cooperation with the video network, Beime in addition to conventional hard wide exposure, more to try the soft propaganda way, will be due to the United States "fashion Fresh + professional authority" of the parenting brand image into the "just good this-belle fashion mom private Kitchen" in. From the program conception, content creativity, topic design, program adjustment, star lineup and even scene details of the layout, and so on, the video network are devoting themselves to every aspect of perfection. In this way, can not only ensure that the program can be ornamental to attract more viewers, but also to faithfully convey the product attributes of the United States and high quality, the spread of content and brand connotation of perfect integration. According to the survey, with the "generation" female group gradually into the birth peak, their consumption concept and media contact habits also show a new era of characteristics. Compared with the price, they are more concerned about product quality and baby feeling. More notably, the Internet has become an important medium for their access to childcare information. Child-rearing Internet has become a modern parenting lifestyle in which they are accustomed, preferring personalized online parenting services, having a strong desire for childcare information and participation, and also from material to spiritual dependence on internet parenting platforms. Therefore, the network will be targeted at the mother and child groups of important publicity and sales channels, to become a product to achieve from the value of the psychological value of the perfect platform. Belle in the United States at this time choose to join hands with the video network, tailor-made "just good this-belle fashion mom private Kitchen" network variety show, it is the hope that the content marketing and brand communication organic combination, to enhance the target consumer groups on the Bedouin brand awareness, and further obtain their emotional identity. With the program in the PC, Pad, Phone, video network TV version and video TV Super TV multi-screen synchronous landing, the U.S. brand influence has spread to a wider audience groups, the achievement of maternal and infant industry brand network Video marketing model.
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