Learn more about the difference between bounce rate and exit rate

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Recently found that many students when they come to consult my questions will talk about a bounce rate, how to reduce the bounce rate and so on, and they simply do not understand what is out of the rate, a lot of people will be out of the rate mistaken for the bounce rate, today, Mr Fung to tell us the difference between the rate of jump and exit rate, hoping to help everyone.

To put it simply, understanding the bounce rate and exit rate should be 3 points first:

1. Definition of exit rate

The ratio of traffic to exit from this page and the amount of browsing that comes to this page.

2, the definition of bounce rate

Bounce rate is the percentage of views that are left on the entry page, such as the homepage of the site, and the total number of views generated.

3, bounce rate is based on landing page

The bounce rate for a page can only be calculated when this page is used as an entry page. For example, when a page is not as a direct entry, there is no bounce rate.

The exit rate is for all visited pages (including but not limited to landing pages), and any page has an exit rate.

Bounce rate and Exit rate Case Description:

Let's take for example, if your site has a, B, C 3 pages, and only a day to create a browse volume. Let's assume the visitor access trajectory is as follows:

First day: A > B > C end the next day: B > A > C end of the third day: A ends note: The first day of visitors from a page into the browse B last to C page exit; The next day visitors from B to browse a and then to C page exit;

As shown above: This 3-day page report should show total view (PV) as: 3, where a page out rate of 50%,a exit rate is 33%; b page Bounce rate is 0, exit rate is 0; C page Exit rate is 100%, but there is no jump rate (because C page is not as a landing page directly introduced traffic).

Of course, above this is a simple example of the ideal state, the actual application is much more complex than this, and to consider the value of a page can not simply consider the bounce rate, or the above example, if a page is a want users to read the article, or an online questionnaire, 3 days above, when each user visited a, the questionnaire was made, the difference is that the first day and the next day visitors to finish the questionnaire and browse other pages, and the third day after the visitors to complete the questionnaire directly away, this time we can not only through the jump rate to determine the value of a page, We also need to consider the duration of the visitor's stay on the page.

What does bounce rate and exit rate data say?

Bounce Rate

The bounce rate can be used as a parameter to measure landing page quality but not completely dependent, and can only measure landing pages.

For example, by buying a bidding advertisement or introducing traffic through a hard advertisement in another medium, the higher the bounce rate, the better your idea or landing Page Setup needs to be.

Of course there are exceptions to everything, such as a single page site or direct order page as landing page is not calculated out of the rate, this time out of no significance, only through the stay time and the final number of orders to determine the value of the page.

Exit rate

Exit Rate is any site can not be avoided, can only through some specific pages or a specific process of several pages to analyze the exit rate to analyze the site is which page affected your transformation.

For example, an online shopping site: Now assume that landing page is a product page A, to complete an order need to go through the shopping cart page B, choose Payment Method page C, confirm payment page D, Payment success thank page E.

Let's simply comb through the process pages the visitor wants to complete an order: a > B > C > D > E end

Then we can monitor the exit rate of these 5 pages separately, if you find that the exit rate of a certain page is unusually high and most of the transactions are stuck on a page, then we can optimize the page specifically. Let's say we have a week of monitoring to find out that the page C exit rate is particularly high, because page C is our trading process in the selection of the payment method page, then we should consider the payment method for analysis, Whether our payment method is too little no customer likes or the usual way of payment leads to the eventual inability to pay or whether it is our way of payment page design affects the customer's trust or the page response speed too slow and so on various situations.

How to optimize the site based on bounce rate and exit rate

Bounce rate is generally used to evaluate the effectiveness of advertising, if you have a landing page jump rate is too high in addition to consider their own page user experience, but also consider the drainage media you choose whether there is false flow or drainage media customer base and your target customer base inconsistent.

Exit rate is generally used to measure whether a page content to meet the needs of users or a page related content guidance is reasonable, if a value content page exit rate is too high may be because the content can not meet user needs, Plus stay time data for reference can also be analyzed whether the page related to guide the problem does not allow users to continue to generate interest.

These simple two important data: the difference between the bounce rate and the exit rate, but in the operation of the need for us to analyze the data is far more than these, Mr Fung will later on to the people to talk about.

Author: Feng Zhiqiang, original link: http://www.crazyer.org/category/seo/