Lenovo Group has made major adjustments to its business

Absrtact: On the evening of October 15, Lenovo Group made major adjustments to the business. The adjustment mainly revolves around these 3 aspects: 1, establishes the brand-new subsidiary company, builds the internet mode the intelligent terminal and the service business. The company will officially start operations on April 1, 2015.

On the evening of October 15, Lenovo Group made major adjustments to its business. The adjustment mainly revolves around these 3 aspects:

1, the establishment of a new subsidiary, to create an internet model of intelligent terminals and services business. The company will officially start operations on April 1, 2015.

2, Chen Xudong as a new subsidiary of the chief executive. Lenovo Group executive vice president, Mobile Business Group president Liu June and Lenovo Group senior vice president, Cloud services Group President He Zhiqiang will be the new company co-chairman.

3, the incumbent of China's regional relations business Vice President Dongfuyau will lead the China region. Lenovo Group Vice president, Asia-Pacific emerging market general manager Ken Wong will lead the Asia-Pacific emerging market region. Dongfuyau and Ken Wong, now reporting to Chen Xudong, will report to Lenovo Group executive vice President, COO, PC Business Group president Gianfranco Lanci.

In particular, during the transition period, Asahi will continue to lead China's regional and Asia-Pacific emerging market business, transition from today until April 1, 2015, the new company began operation.

Why Chen Xudong?

Lenovo management three elements, emphasizing the team. Lenovo's transition to the Internet subsidiary, why Chen Xudong as the CEO, analysis that the main is based on 3 considerations:

1. Chen Xudong is one of the first executives to try internet marketing in China. At the end of last year, Xu East set up micro-letter store "Xu de dongdong Rob", which opened a precedent in the country. Subsequently, Xu East with its open micro-letter store case for templates and experience, leading China's thousands of offline traditional channels to move to the mobile end, in the micro-trust public platform account set up a "store micro-letter mall."

2, Chen Xudong operation of the Internet thinking, have actual combat experience. For example, Asahi East in China's first set up the Internet entrepreneurial platform NBD, has hatched smart glasses, intelligent routers, intelligent air Purifier three innovative products.

3, Chen Xudong is familiar with and keen to use Internet tools in Lenovo Group. Chen Xudong is one of the top executives of Lenovo's earliest personal Sina Weibo, and now has more than 270W fans, often interacting with fans. One case is that Lenovo and Zol once had a lot of thinking and launched a small new laptop.

In addition to the above three factors, there is another reason is that Chen Xudong led the Chinese region, has been playing the role of the vanguard of the Internet transformation. Yang has been mentioning the Internet transformation, but set up a separate subsidiary, and by a senior vice president of Lenovo Group as CEO, or for the first time. Rui observation inventory for a while, Chen Xudong led by Lenovo China, conducted 3 attempts to transform the Internet:

1, November 27, 2013 set up a digital marketing digital marketing team, using mobile internet and social promotion means for brand and product promotion.

2, July 24, 2014, launched the Internet entrepreneurial Platform NBD, to create "China's most reliable Internet entrepreneurship platform." Lenovo NBD mainly focuses on the intelligent equipment of things networking, and the pioneering company in the field of hardware.

3, based on the Music fund, on the Internet new technology projects for technical Angel Investment, ahead of the layout of the Internet next intersection. At present, Le Fund investment has a case, August 7, 2014, Le Fund invested in the fun game parent company create dream World in the United States listing.