Less than 20% mobile games can make money

Absrtact: June 2013 Online games by type income distribution map Sina Science and technology news July 26 afternoon, UC nine tour in Shanghai ChinaJoy Exhibition, announced its second half of 2013 key strategy: Support small and medium game team and its products, help PC game Transformation Hand tour. UC Excellent view June 2013 online games by type income distribution map

Sina Science and technology news July 26 afternoon, UC nine tour in Shanghai ChinaJoy Exhibition, announced its key strategy in the second half of 2013: Support Small and medium game team and its products, help PC game Transformation Hand tour.

UC gifted chief operating officer Zhushunti said: "According to UC nine platform data show that the first half of 2013 card game is a well-deserved star, and the most money is still the RPG (role-playing) game." We judge the second half with a large number of Star games launched hand Tour version, the entire industry in the increasingly competitive at the same time, will usher in new surprises. ”

Less than 20% mobile games can make money

Zhushunti pointed out that 2013 hand tour market is far more popular than the industry's general expectations, now UC nine platform average daily Online 3 new mobile games, the first half of this year's growth has reached the same period last year 5 times times, the market income scale more than doubled.

But he also said that as a result of a large number of PC page tour, the end of the giant and the new team into the market, despite the increase in the market, but the competition is more brutal, according to the nine-trip data show that less than 20% of the game can make money.

At present, whether the page or the end of the tour, channel advertising costs accounted for a large proportion of the high cost of promotion so many small and medium-sized game companies.

"In the mature market this is understandable, but the hand-travel market is still in the early stages of development, if the advertising model to encourage the purchase of users, which undoubtedly greatly improve the threshold for developers to start a business, because it is likely to be Gao of the CP bosses to get the money to death." "So nine trips decided to devote more resources to helping small and medium-sized game teams to encourage mass innovation," Zhushunti said. In the second half of 2013, UC nine platform to support small and medium-sized game team, providing a level playing field as a key strategy. ”

The conference, UC nine tour officially announced the second half of advertising fees, the promotion of resources for free to open to developers, and through the total of 100 million of the growth of financial support to team investment, prepaid, and other forms to help small and medium-sized team development.

At the same time, UC Nine announced the signing of a 10-person entrepreneurial team research and development of the new game "Crazy" Ninja Village, this is a ninja wind + strategy mobile phone games, players can freely build their homes, with the class combination.

UC Nine has always attached importance to small and medium game team support and help, the platform has so far insisted that no advertising fees, product quality ratings to allocate resources strategy, but also in order to give small and medium-sized team more opportunities. "Zhushunti said," The "Crazy" Ninja Village production team, although only 10 people, but they use enough good products to impress us. ”

The second half of the Star page tour will become a new surprise

In addition to the rapid growth in the number of games, mobile game types are becoming richer. According to UC nine platform data, by "My name is Mt", "Big Masters" and other successful games, card games in all mobile phone online game type accounted for the share, from January 2013 5%, rapid growth to June 2013 of 26%.

In the total income of mobile games, card game revenue accounted for more than 10%, the growth rate is crazy. At the same time, RPG game is still the favorite of domestic online gamers, in the total income of mobile games accounted for more than 60%.

At the same time, with the rapid development of the mobile gaming industry, more and more PC game companies are transforming into the market of hand tour.

"Despite the increasingly fierce competition in the mobile gaming industry this year, the Red Sea competition in the PC hand or blue sea, compared to the basic 37 of the proportion of travel, hand travel generally use a higher 55 percentage points, and mobile game users have the fragmentation, off-line, social, internationalization of these four characteristics, but also with the page tour coincide. Therefore, in the second half of 2013 there will be more and more star page products to push the version of the tour. "Zhushunti said.

UC Nine in the second half of the open platform strategy, in addition to helping small and medium-sized team growth, will also fully support the PC game Transformation Hand tour. As early as a year ago, UC nine tour and the Palestinian era jointly developed the "Blood Sea Thief King" Hand tour version, the game monthly income has been nearly thousand.

During this chinajoy, UC nine tour announced will be exclusive agent "Pinball Hall" hand tour version of the release and operation, and for the "Drunken West Tour" hand Tour version to provide exclusive transplant cooperation, there are industry insiders predict that the two pages of the book tour version of the hand if the line, is expected to become a short-term monthly income of tens of thousands of hand tour. Elwyn)