Let's have an ice-water initiation. The Silicon Valley bosses are getting soaked.

Recently, you may have heard in the news of the world, especially the United States, a lot of people in their heads poured a bucket of ice water, including many of the Silicon Valley bosses. Ever wonder why?

The reason they did so was to raise money for the American Muscular Dystrophy Association (ALS Association), whose mission is to educate the public about the sclerosis. The move, called "Ice Bucket Challenge" (Ice bucket Challenge), requires people who are challenged to pour a bucket of ice water on their heads and then nominate others to accept the challenge, usually three, or donate. Although pouring ice water is not necessarily related to donations, pouring ice water is a symbolic act that helps promote it.

Silicon Valley's boss is also willing to accept the challenge, has already done includes Facebook Mark Zuckerberg, Google Larry Page and Sergey Brin, Microsoft's Bill Gates and Satya Nadella, Apple's Tim Cook and Phil Schiller, as well as Twitter's Dick Costolo and others. Among them, Bill Gates is the most thoughtful one, because he specially designed a watering machine to do it, so that his domineering to get soaked, and more nominations Elon Musk accept the challenge, it seems Musk really want to do more creative.

30-year-old Zuckerberg poured ice water is nothing, 59-Year-old gates for the charitable sacrifice image is more commendable: He used high-definition video recording equipment and personnel, since doing welder built iron frame, for Surface Pro3 made a free advertisement, and finally returned to the horror of the story of Gates drowned. Given the 84-year-old friend Warren Buffett, Gates chose Musk to play.

As for who is the precedent for pouring a bucket of ice water? A former Boston College basketball team captain named Pete Frates, but there's no way to prove it. The last thing to say is that before they poured ice water on their heads, they might have been looking for a doctor to do a health risk assessment, so don't just die like that.